Toyota Motor Corp (Toyota) is an automobile manufacturer.

The company designs,

manufactures and sells passenger cars, buses, minivans, trucks, specialty cars, recreational
and sport-utility vehicles. It provides financing to dealers and customers for the purchase or
lease of vehicles.

MISSION STATEMENT: "To attract and attain customers with high-valued products and
services and the most satisfying ownership experience in America."

VISION STATEMENT: "To be the most successful and respected car company in America."

Toyota’s global goal of becoming carbon neutral across the vehicle life cycle by 2050 is
illustrated on the left side of the graphic, under “Achieve Carbon Neutrality.” This is a big part of
our efforts, but it is not our only focus. We are also working to find new ways to make a positive
impact on our planet and society – this is illustrated on the right side of the graphic under
"Achieve a Positive Environmental Impact." We seek to minimize environmental impact where
possible through our focus on water conservation, increasing circularity and protecting
biodiversity, all to help build a more sustainable future.1

Through Challenge 2050, team members across the company, in every region of the world, are
working to put Toyota’s global vision of Respect for the Planet into action. Challenge 2050
unites us all with a common purpose – working to be more than just good stewards of the
environment and to create positive changes beyond our facility boundaries.

Within North America, we continue to refine a regional environmental sustainability strategy to

align Toyota’s global values and Challenge 2050 with our regional focus areas – Carbon, Water,
Materials and Biodiversity. In each focus area, we are working towards minimizing
environmental impacts and, through outreach activities, to find new ways to make a positive
impact on society and the planet.

Toyota's VMGO is likely aligned with its core values, which typically include principles such as
respect for people, continuous improvement (or "Kaizen"), and contributing to society. Keep in
mind that specific details of Toyota's VMGO might evolve over time based on changing market
dynamics, technological advancements, and corporate strategies.
HISTORY OF TOYOTA
Toyota's origins lie in the Japanese weaving industry when Sakichi Toyoda invented the world's
first automatic loom and, subsequently, set up the Toyoda Spinning and Weaving Company in
1918. His invention reduced defects and increased yields since a loom stopped and would not
go on producing imperfect fabric and using up thread after a problem occurred. This principle of
designing equipment to stop automatically and call attention to problems immediately (jidoka)
remains crucial to the Toyota Production System today.

The loom impressed a British Company, the Platt Brothers, so much that, in 1929, they bought
the production and sales rights for £100,000. Sakichi gave those proceeds to his son, Kiichiro,
to develop automotive technology at Toyoda. This in turn led to the launch of the Company's
first ever passenger car in 1936, the Model AA, and in 1937, the Toyota Motor Company was
born. Production of Toyota vehicles outside Japan began in 1959 in Brazil and now, besides its
own plants, manufacturing subsidiaries and affiliates in Japan, Toyota manufactures Toyota and
Lexus brand vehicles and components throughout the world.

Look back at the history of Toyota, starting with the birth of founder Sakichi Toyoda. It traces the
company's development from 1937 when Toyota Motor Corporation was established to when
the two millionth Prius hybrid was sold.

PRODUCTS AND SERVICES

Toyota Motor Corporation offers a wide range of products and services primarily in the
automotive industry. Some of their key products and services include:

Vehicles:
Cars: Toyota manufactures various types of cars, ranging from compact cars to sedans, SUVs,
trucks, and hybrids.

Hybrid and Electric Vehicles: Toyota is a pioneer in hybrid technology with models like the Prius
and has expanded its electric vehicle offerings.

Trucks and Vans: They produce trucks and vans suitable for commercial and personal use,
including models like the Tacoma, Tundra, and Sienna.

Luxury Vehicles: Through their Lexus brand, Toyota offers luxury vehicles known for their
premium quality, advanced technology, and performance.

Concept Cars: Toyota frequently showcases concept cars that demonstrate cutting-edge
technologies and design concepts.

Services and Technologies:

Financial Services: Toyota provides financing, leasing, and insurance services for customers
purchasing their vehicles.

Advanced Technologies: They develop and incorporate advanced technologies in their vehicles,
such as safety features, connectivity, infotainment systems, and autonomous driving
capabilities.

Mobility Solutions: Toyota explores and invests in mobility solutions beyond traditional cars,
including urban mobility concepts, ride-sharing services, and alternative transportation methods.

Toyota's growth as a company is rooted in several key strategies and practices that have
contributed to its success:

1. Quality and Continuous Improvement:

Toyota Production System (TPS): Toyota's renowned production system focuses on efficiency,
minimizing waste, and continuous improvement. It emphasizes the concept of "Kaizen," or
continuous improvement, involving all employees in seeking better ways to work.
Total Quality Management (TQM): Toyota places a strong emphasis on quality control and
assurance, ensuring that their vehicles meet high standards of reliability and durability.

2. Customer-Centric Approach:
Customer Satisfaction: Toyota places a high value on customer feedback and satisfaction. They
listen to their customers' needs and preferences, integrating them into their product
development and service strategies.
Diversification of Offerings: Offering a diverse range of vehicles from fuel-efficient cars to trucks,
SUVs, hybrids, and luxury vehicles caters to different customer segments.

3. Innovation and Technology:

Hybrid Technology: Toyota was a pioneer in hybrid technology with the Prius, and they continue
to invest in innovative technologies, including electric vehicles, self-driving technology, and
connectivity features.
Research and Development: Heavy investment in R&D allows Toyota to stay at the forefront of
technological advancements in the automotive industry.

4. Global Expansion:
Strategic Global Presence: Toyota expanded its operations globally, establishing manufacturing
plants and sales networks in various countries, adapting products to local markets while
maintaining global brand consistency.
Acquisitions and Partnerships: Strategic partnerships and acquisitions have helped Toyota
expand its reach, access new markets, and collaborate on technology and research.
5. Corporate Culture and Values:
Respect for People: Toyota's corporate culture emphasizes respect for its employees, suppliers,
and communities, fostering a sense of belonging and commitment.
Environmental Responsibility: Toyota has demonstrated a commitment to sustainability,
promoting eco-friendly practices in manufacturing and investing in green technologies.

6. Adaptability and Flexibility:

Adapting to Market Changes: Toyota demonstrates adaptability by adjusting its strategies in
response to changing market trends, regulations, and consumer preferences.
Toyota's growth has been the result of a combination of these factors, allowing the company to
build a strong brand, maintain customer loyalty, innovate in the automotive sector, and expand
its global footprint while adhering to its core values and principles.

https://www.toyota.com/usa/environmentalsustainability/goals-and-targets
https://global.toyota/en/company/vision-and-philosophy/global-vision/
https://www.toyotauk.com/about-toyota/history-of-toyota