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m * * d M m * ~ m d ? l & h + h l f B ; + * ~ m ? r
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(accounting and book keeping) d;T 4 3 7Fh t I hd&lf%$ i##$~

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~ 1 ~ ~ d ~ ~ ~ - r f a ~ ~ H m m
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*-&-Life insurance, & %-~nsurance aganist fire,
W$&i &-Marine insurance, m - ~ s s e t 33
, m - M o v a b l e assets,
3EW Fbd%-immovable assets, WFi-Goods, *-~odown, TIWUT --Certificate,
Ft%-Loss of cash, h--Inquiry, *-~nsured, --Rate,
--Interest, Wf?

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(marketing)
'd%h+'7md $m % l * ~ $ l ~ q f i [ ~
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m, T@lVd; $7 $ 4 3 T h 7 W F4l? & WTl $ tkFJl (distribution) rn $ 1
~ d ; s r ~ ; 7 ~ 3 8 q / m ~ ~ m 3 m ~ d ; r n ~ e 7 f m ; r h ; j m &
FJlR d 2 I SFI 8 d 9i@T!(marketing channel) Ti3 T W l
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3 b - TTF3 (production), F t k F l (packaging), hFl (advertisement),

(price), % (brand), TfilTfi (transportation) I
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~ m ; f ~ m ; r n d m w m l ~ 3 R ~
Fll? d WY ? - m-goods, m - r a w material, --heavy load, 9TfkTFi-
carriage, VW-safety, 3I --railway risk, ?Fd V!fk-~ailwayreceipt, 3 W 7 -
import, fi9h-export, STIT-deposit, &-drayage, &-delivery, T-freight,
F i V l W-loadability &?I

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* $1 fa3d

(readabilityand listenability), (memorability) 7eTI 4 V k l (selling

power) I V ~ ~ * @ + ~ $ ~ ~ ~ ~ W ~ ~

(i) m~+"&'mf;[3dd;+*fB;srm21MM*&
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i
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" - i . r ~ 9 3 r n * ~ ~ ( ~ ) "
"v m"(Fa)
(viii)
h ) w & m a ; ~ m * :

Unique - .
Charming
H f
T Tm,
- TJ'CIT,
*,
m,
%y,
>*

WTdT
v,
q>*, )* FnyTT

Attractive - q-hiq, ~~
*
)*

Pleasant )-- w,W,

Soft - *
) ylm>d

Tasty - *, -, *,
Fresh - ~ @ T w ,TlTfkWX,
1

I
I
-- W-commodity market, Wkl m - s t o c k market,

@-supply,
hike, *-transaction,
&q-period,
WJR-money market,
?jTR-payment, @-capital, m-demand,
3TT9i;-arrival, F-market price,
W - t u r n o v e r , F - h a r d price, aT F - s o f t price
2. Godown- ?m9,3fifFfiK V8I d; f@$W f?*~ :

Treasury, Comedy, Tragedy, Interim

(1) Charming :
(2) Durable:
(3) Soft :
(4) Tasteful :
(5) Strong :