8 ALKALMAS ÁLTALÁNOS

ÜZLETI/MUNKAHELYI
ANGOL TANFOLYAM

MAKING PRESENTATIONS
ÜZLETI
PREZENTÁCIÓK
 PRESENTATIONS IN ENGLISH
A presentation is a formal talk to one or more people that
"presents" ideas or information in a clear, structured way. People
a r e som e tim e s af r a i d o f sp ea kin g in pu b li c , b ut i f you f ollow a fe w

simple rules, giving a presentation is actually very easy.

All presentations have a common objective. People give

presentations because they want to communicate in order to:
inform
train
persuade
sell

A successful presentation is one of the most effective ways of

c ommuni ca tin g your m e ss age . A n d beca us e E n g lish is so wi de ly

used in international business, a working knowledge of the

vocabulary and techniques used in an English language
presentation is a valuable asset.

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 PREPARATION AND OBJECTIVE
r paration
P e

W ith good preparation and planning you will be totally

c on f i de nt a n d l e ss n e rvous. A n d your a u d i e n ce will fee l

your confidence. Your audience, too, will be confident.

T h e y will be c on f i de nt in you. A n d this will g iv e you

c ontrol. C ontrol o f your a u d i e n ce a n d o f your

presentation. With control, you will be 'in charge' and

your audience will listen positively to your message.

j tive
Ob ec

Before you start to prepare a presentation, you should ask

yourself: "Why am I making this presentation?" Do you
need to inform, to persuade, to train or to sell? Your
objective should be clear in your mind. If it is not clear in
your mind, it cannot possibly be clear to your audience.

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 AUDIENCE AND VENUE
A udience

"Who am I making this presentation to?" Sometimes this will

be o b vious, b ut not a lw a ys. Y ou shoul d try to in f orm yours e l f .

H ow m a ny p e opl e ? W ho a r e th e y? B usin e ss p e opl e ?

P ro fe ssion a l p e opl e ? P oliti ca l p e opl e ? E xp e rts or non-

e xp e rts? W ill it be a sm a ll, intim a t e g roup o f 4 c oll eag u e s or

a l a r ge ga th e rin g o f 400 c omp e titors? H ow mu c h d o th e y

know already and what will they expect from you?

Ve nue

"Where am I making this presentation?" In a small hotel

meeting-room or a large conference hall? What facilities and
e quipm e nt a r e a v a il ab l e ? W h a t a r e th e s ea tin g a rr a n ge m e nts?

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 TIME AND LENGHT, METHOD

T ime and length

"When am I making this presentation and how long will it be?"

W ill it be 5 minut e s or 1 hour? J ust bef or e lun c h, wh e n your

a u d i e n ce will be hun g ry, or just af t e r lun c h, wh e n your a u d i e n ce

will be sleepy?

Me thod

How should I make this presentation?" What approach should

you use? Formal or informal? Lots of visual aids or only a few?
W ill you in c lu de som e a n ecd ot e s a n d humour f or v a ri e ty?

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 CONTENT
"What should I say?" Now you must decide exactly what you want to say.
F irst, you shoul d b r a instorm your i dea s. Y ou will no d ou b t d is c ov e r m a ny

ideas that you want to include in your presentation. But you must be
selective.

Y ou should include only information that is relevant to your audience and

your objective. You should exclude all other ideas. You also need to create
a titl e f or your pr e s e nt a tion (i f you h a v e not a lr ead y bee n g iv e n a titl e ). T h e

title will help you to focus on the subject. And you will prepare your visual
a i d s, i f you h a v e dec i ded to us e th e m.

B ut remember, in general, less is better than more (a little is better than a

lot). You can always give additional information during the questions after
the presentation.

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 STRUCTURE
A well organised presentation with a clear structure is easier for the audience to follow. It
is therefore more effective. You should organise the points you wish to make in a logical
order. Most presentations are organised in three parts:

BEGINNING : short introduction

welcome your audience
introduce your subject
e xpl a in th e stru c tur e o f your pr e s e nt a tion

e xpl a in rul e s f or qu e stions

MIDDLE : body of presentation

present the subject itself

END : short conclusion

summarise your presentation
thank your audience
invite questions

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 NOTES
W hen you give your presentation, you should be - or appear to
be - a s spont a n e ous a s possi b l e . Y ou shoul d not r ead your

presentation! You should be so familiar with your subject and

with the information that you want to deliver that you do not
need to read a text.

Read ing a text is boring! Reading a text will make your audience
g o to sl ee p! S o i f you d on't h a v e a t e xt to r ead , how ca n you

remember to say everything you need to say? With notes. You

ca n c r ea t e your own syst e m o f not e s. S om e p e opl e m a k e not e s

on small, A6 cards.

Some people write down just the title of each section of their
talk. Some people write down keywords to remind them. The
notes will give you confidence, but because you will have
prepared your presentation fully, you may not even need them!
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 LANGUAGE
If you want your audience to understand your message,
your language must be simple and clear.Use short words
a n d short s e nt e n ce s.

In general, talk about concrete facts rather than

ab str ac t i dea s. U s e ac tiv e v e r b s inst ead o f p a ssiv e

verbs. Active verbs are much easier to understand. They

a r e mu c h mor e pow e r f ul. C onsi de r th e s e two s e nt e n ce s,

which say the same thing:

1. Mazda sold nine million vehicles last year.

2. Nine million vehicles were sold by Mazda last year.

W hich is easier to understand? Which is more

immediate? Which is more powerful? #1 is active and
#2 is passive.

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 SIGNPOSTING
During your introduction, you should tell your audience what the structure of your
presentation will be. You might say something like this:

INTRODUCTION - Welcome, explanation of structure

"I'll start by describing the current position in Europe. Then I'll move on to some of the
ac hi e v e m e nts w e 'v e m ade in A si a . Af t e r th a t I 'll c onsi de r th e opportuniti e s w e s ee f or

f urth e r e xp a nsion in Af ri ca . La stly, I 'll qui c kly r eca p bef or e c on c lu d in g with som e

recommendations."

BODY - Europe, Asia, Africa

"That's all I have to say about Europe. Let's turn now to Asia."

CONCLUSION - Summing up, recommendations

"Well, we've looked at the three continents Europe, Asia and Africa. I'd like to sum up
now."

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 INTRODUCING THE SUBJECT
' like to start by... - Azzal kezdeném, hogy…
I d

Le t's beg in b y... - Ke z d jük a zz a l, ho g y … -

F irst o f a ll, I 'll... - E lőször is, ….-ről f o g ok

S t a rtin g with... - Ke z d v e …-v a l/-v e l

I 'll beg in b y... - A zz a l f o g om k e z de ni, ho g y …./ Ke z de m a zz a l, ho g y

F inishin g on e su b j ec t... - Befe j e zv e eg y t é m á t…

We ll, I 'v e tol d you ab out... - N os, m á r be sz é lt e m Ö nökn e k a rról…

T h a t's a ll I h a v e to s a y ab out... - E z min de n, a mit e lk e ll mon da nom e rről....

We 'v e look ed a t... - Meg n é ztük….

S o mu c h f or... - E nnyit …-ról/ről

...and starting another - és elkezdve egy másik …

N ow w e 'll mov e on to... - M ost l é pjünk tov ább / f olyt a ssuk …

Le t m e turn now to... - M ost e n ged j é k m eg , ho g y f or d ulj a k.. / á tt é rj e k/l a pozz a k …

Ne xt... - A zt á n…

T urnin g to... - F or d ulv a …/ Á tt é rv e …

I ' d lik e now to d is c uss... - M ost sz e r e tn é m m egbe sz é lni/m eg vit a tni…

Le t's look now a t... - M ost n é zzük m eg …

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 ANALYSING A POINT AND GIVING RECOMMENDATIONS

W here does that lead us? - Hová vezet ez minket?

Le t's c onsi de r this in mor e de t a il... - F ontoljuk e zt m eg r é szl e t e s ebbe n…

W h a t d o e s this m ea n f or ABC ? - M it j e l e nt e z a z ABC -n e k?

T r a nsl a t ed into r ea l t e rms... - Lef or d ítv a ( e zt) a g y a korl a tr a

G ivin g a n e x a mpl e - Ad v a eg y p é l dá t

F or e x a mpl e , ... - Pé l dá ul…

A g oo d e x a mpl e o f this is... - Eg y jó p é l da e rr e a z, ho g y ..

A s a n illustr a tion, ... - S z e ml é lt e t é sk é pp e n…

T o g iv e you a n e x a mpl e , ... - H o g y eg y p é l dá t hozz a k fe l, ….

T o illustr a t e this point... - H o g y sz e ml é lt e ss e m ….

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 DEALING WITH QUESTIONS
We 'll be examining this point in more detail later on...
- Később részletesebben meg fogjuk vizsgálni ezt a pontot/egységet…
I ' d lik e to dea l with this qu e stion l a t e r, i f I m a y...

- Ezzel a kérdéssel később fogok foglalkozni, ha lehetséges …

I 'll c om e bac k to this qu e stion l a t e r in my t a lk...

- Később vissza fogok térni erre a kérdésre a beszámolómban

Pe rh a ps you' d lik e to r a is e this point a t th e e n d ...

- Valószínűleg, hogy fel szeretné hozni ezt a pontot/egységet a .. végén

I won't c omm e nt on this now. ..

- Nem fogom kommentálni ezt most …

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 SUMMARISING AND CONCLUDING
I n conclusion, ... - Összefoglalva, …
R i g ht, l e t's sum up, sh a ll w e ? - Re n dbe n, f o g l a ljuk össz e , jó?

I ' d lik e now to r eca p... - S z e r e tn é m rövi de n össz ef o g l a lni…..

Le t's summ a ris e b ri ef ly wh a t w e 'v e look ed a t... - F o g l a ljuk rövi de n

össze amiket eddig megnéztünk.

F in a lly, l e t m e r e min d you o f som e o f th e issu e s w e 'v e c ov e r ed ... -

Vég ül, e n ged j é k m eg , ho g y e ml é k e zt e ss e m Ö nök e t n é h á ny t á r g y a lt

kérdésre/ügyre
If I ca n just sum up th e m a in points... - Ha össz ege zh e t e m a

legfontosabb részeket

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 ORDERING
F irstly...secondly...thirdly...lastly... - E lőször …,

Má so d sor ba n, … Ha rm ad szor, .. Vég ül …

F irst of all...then...next...after that...finally... – Mindenekelőtt

.. a zt á n … a zt á n … a ztut á n.. v ég ül

T o start with...later...to finish up... - Kezdésként … később ….

befe j e z é sk é pp ….

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 THE PRESENTATION
As a general rule in communication, repetition is valuable. In
presentations, there is a golden rule about repetition:

1. Say what you are going to say...

2. say it...
3. then say what you have just said.

In other words, use the three parts of your presentation to

reinforce your message. In the introduction, you tell your
a u d i e n ce wh a t your m e ss age is g oin g to be . I n th e b o d y, you t e ll

your audience your real message. In the conclusion, you

summarize what your message was.

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 INTRODCUTION
T he introduction is a very important - perhaps the
most important - part of your presentation. This is the
f irst impr e ssion th a t your a u d i e n ce h a v e o f you. Y ou

should concentrate on getting your introduction right.

Y ou shoul d us e th e intro d u c tion to:

1. welcome your audience

2. introduce your subject
3. outline the structure of your presentation
4. give instructions about questions

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 INTRODUCTION
1.Welcoming your audience

G ood morning, ladies and gentlemen - Jó reggelt/Jó napot, Hölgyeim

é s U r a im

G oo d mornin g , ge ntl e m e n - J ó r egge lt/ J ó n a pot, U r a im

G oo d af t e rnoon, l ad i e s a n d ge ntl e m a n - J ó n a pot, H öl g y e im é s U r a im

G oo d af t e rnoon, e v e ry b o d y - J ó n a pot min de nkin e k

2.Introducing your subject

I a m g oin g to t a lk to da y ab out... - Ma a rról f o g ok be sz é lni, ho g y…

T h e purpos e o f my pr e s e nt a tion is to intro d u ce our n e w r a n ge o f ... -

A pr e z e nt ác ióm cé lj a a z, ho g y be mut a ss a m a z új … körünk e t

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 INTRODUCTION
1.Outlining your structure
T o st a rt with I 'll de s c ri be th e pro g r e ss m ade this y ea r.

- Kezdésként, jellemezni fogom/le fogom írni az idei fejlődésünket.

T h e n I 'll m e ntion som e o f th e pro b l e ms w e 'v e e n c ount e r ed a n d how w e ov e r ca m e th e m .

- Aztán említést fogok tenni néhány olyan problémáról, melyekkel szembesültünk és arról, hogy hogyan győztük le őket.
Af t e r th a t I 'll c onsi de r th e possi b iliti e s f or f urth e r g rowth n e xt y ea r.

- Azután figyelembe fogom venni a jövő évre szóló további növekedésre irányuló lehetőségeket.
F in a lly, I 'll summ a riz e my pr e s e nt a tion ( bef or e c on c lu d in g with som e r ec omm e n da tions).

- Végül össze fogom foglalni a prezentációmat (mielőtt néhány ajánlással lezárnám)

2.Giving instructions about questions

D o fee l f r ee to int e rrupt m e i f you h a v e a ny qu e stions.

- Nyugodtan szakítsanak félbe, ha kérdésük van.

I 'll try to a nsw e r a ll o f your qu e stions af t e r th e pr e s e nt a tion.

- A prezentáció végén megpróbálok majd válaszolni a kérdéseikre.

I pl a n to k ee p som e tim e f or qu e stions af t e r th e pr e s e nt a tion.

- Tervezek egy kis időt a kérdésekre a prezentáció után.

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 BODY
T he body is the 'real' presentation. If the introduction was well prepared and
de liv e r ed , you will now be 'in c ontrol'. Y ou will be r e l a x ed a n d c on f i de nt. T h e

b o d y shoul d be w e ll stru c tur ed , d ivi ded up lo g i ca lly, with pl e nty o f ca r ef ully

spaced visuals.

Re member these key points while delivering the body of your presentation:
d o not hurry

be e nthusi a sti c

g iv e tim e on visu a ls

maintain eye contact

modulate your voice
look friendly
keep to your structure
use your notes
signpost throughout
remain polite when dealing with difficult questions
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 CONCLUSION

s the conclusion to:

U e

1. Sum up
2. (Give recommendations if appropriate)
3. Thank your audience
4. Invite questions

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 CONCLUSION
1.Summing up

T o conclude, ... - Összegzésként, …

I n c on c lusion, ... - Ö ssz ef o g l a lv a …

N ow, to sum up... - M ost, a kkor össz ef o g l a lv a …

S o l e t m e summ a ris e /r eca p wh a t I 'v e s a i d . - N os, e n ged j é k m eg n e k e m, ho g y

összefoglaljam/röviden összegezzem, amit eddig elmondtam.

F in a lly, m a y I r e min d you o f som e o f th e m a in points w e 'v e c onsi de r ed . -

Vég ül, e n ged j é k m eg n e k e m, ho g y e ml é k e zt e ss e m Ö nök e t n é h á ny oly a n

f ő bb pontr a , a mik e t f ontolór a v e ttünk.

2.Giving recommendations
I n c on c lusion, my r ec omm e n da tions a r e ... - Ö ssz eg z é sk é nt, a j a v a sl a t a im a

következőek…
I th e r ef or e su gge st/propos e /r ec omm e n d th e f ollowin g str a t eg y. -

E nn é l f o g v a a köv e tk e ző str a t ég i á t j a v a slom.

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 CONCLUSION
1.Thanking your audience
Ma ny th a nks f or your a tt e ntion.

- Köszönet a figyelmükért.
Ma y I th a nk you a ll f or be in g su c h a n a tt e ntiv e a u d i e n ce .

- Engedjék meg, hogy mindannyiuknak megköszönjem a kitűntető figyelmüket.

2.Inviting questions
N ow I 'll try to a nsw e r a ny qu e stions you m a y h a v e .

- Most megpróbálok majd válaszolni bármilyen kérdésükre.

Ca n I a nsw e r a ny qu e stions?

- Válaszolhatok a kérdéseikre?
A r e th e r e a ny qu e stions?

- Vannak kérdések?
D o you h a v e a ny qu e stions?

- Vannak kérdéseik?
A r e th e r e a ny f in a l qu e stions?

- Vannak végül kérdések?

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