A CUSTOMER SATISFACTION TOWARDS SUPERMARKET IN

COIMBATORE

OBJECTIVES:

1) To analyse the consumer’s preference towards supermarket in Coimbatore

2) To identify the level of customer satisfaction
3) To know the prospects of supermarket in Coimbatore
4) To identify supermarket services and their priority

QUESTONNAIRE:

1. Name :_____________
2. Age
a) Below 20 years
b) 21-30 years
c) 30-40 years
d) Above 40 years

3. Educational qualification
a) School level
b) Degree/ Diploma
c) PG
d) Professional
4. Occupational status
a) Students
b) Employees
c) House Wife
d) Business

5. Monthly income of the family

a) Up to 3000 rupees
b) Rupees 3000 to 6000
c) Rupees 6000 to 9000
d) Above 9000
6. Numbers of members in the family
a) Up to 2
b) 2 to 4
c) 4 to 6
d) Above 6
7. Normally you buy products at
a) Supermarkets
b) Shops
c) From sales representatives
d) Exhibition
 8. Have you purchased any products from supermarket?
a) Yes
b) No
9. Which media insist you to purchases in supermarket?
a) Advertisement through television
b) Advertisement through news paper
c) Advertisement through pamphlets
d) Word of mouth advertisement
10. Which supermarket is most favorable to you?
a) Lulu supermarket
b) Sri sri supermarket
c) Pazhamudir supermarket
d) Nilgiris supermarket
11. Reason for purchasing through supermarket stores.
a) Convenient
b) Prestige
c) Less cost
d) More quality
12. How many years are you purchased from supermarket stores?
a) Less than a year
b) 1 to 2
c) 2 to 3
d) Above 3 years
13. State which types of product you purchased through supermarket
stores?
a) Fruits & Vegetables
b) provisions & Groceries
c) cosmetic products
d) Health care products
14. If there is any damage in the products, how will thepe handle?
a) Immediate rectification
b) Delay in rectification
c) No exchange
 d) No response
15. Are they provide free door delivery service?
a) Always
b) Often
c) Some times
d) No
16. Are they provide parking facility?
a) Only two wheeler
b) Only four wheeler
c) Both a two wheeler or four wheeler
d) No parking facility
17. Are you they provide discount & benefits/
a) Always
b) Often
c) Some times
d) No
18. Are you there provide customer care service effectively?
a) Highly satisfied
b) Satisfied
c) Fair
d) Dis satisfied
19. Are you satisfied with the product you purchased through super market stores?
a) Yes
b) No
20. If no reason.
a) More cost
b) No bargaining
c) High investment
d) The others______________-
21. Is there any difficulty is in buying the products through supermarket stores?
a) Yes
b) No
22. Are the family members satisfied with the supermarkets stores products?
a) Yes
b) No
23. Will you recommend other to buy through supermarket stores?
a) Yes
b) No
24. While waiting on the checkout line, do you buy products that are at the cash time?
a) Always
b) Often
c) Atmost
d) Never
25. If you are to rate your experience shopping at a supermarket , it would be
a) Excellent
b) Very good
c) Average
d) Poor