ENGLISH FOR BUSINESS AND OFFICE

The Authors:
NI Made Rianita, Nour Ardiansyah Hernadi & Pramugara Robby Yana,
Angesti Palupiningsih, Novita Sari, Ika Sulis Setianingsih, Dianingtyas Murtanti Putri,
Indah Afrianti, Fetty Poerwita Sary, Ida Hendriyani, Weka Kusumastiti.

Cover Design:
Fawwaz Abyan

Layout:
Handarini Rohana

Editor:
Aas Masruroh

ISBN:
978-623-459-149-1

First Print:
September, 2022

Hak Cipta 2022, Pada Penulis

Hak Cipta Dilindungi Oleh Undang-Undang

Copyright © 2022
by Penerbit Widina Bhakti Persada Bandung
All Right Reserved

Dilarang keras menerjemahkan, memfotokopi, atau memperbanyak sebagian atau

seluruh isi buku ini tanpa izin tertulis dari Penerbit.

PENERBIT:
WIDINA BHAKTI PERSADA BANDUNG
(Grup CV. Widina Media Utama)
Komplek Puri Melia Asri Blok C3 No. 17 Desa Bojong Emas
Kec. Solokan Jeruk Kabupaten Bandung, Provinsi Jawa Barat

Anggota IKAPI No. 360/JBA/2020

Website: www.penerbitwidina.com
Instagram: @penerbitwidina
 PREFACE

The deepest gratitude and there is no other word that we should say
besides the syukur, because thanks to His grace and gift this book entitled
English for business and offices has been able to be published to be
consumed by a large audience. In the midst of this kind of globalization era,
business relations have no limits anymore. If an entrepreneur wants to be
successful in business, mastering English is one of the paths to be taken.
Therefore, Business English has finally become one of the English topics
that is currently very hotly discussed.
Especially for learners who are included in the EFL (English as Foreign
Language) like most Indonesians. Unlike the general English topic,
Business English is more specific to doing business only. The material that
will be taught in business English classes is also devoted to business
situations, for example for meetings, negotiations, sending emails, to
presentations. In the business world or the world of work, having the
ability to communicate well is very important. In order for our business or
work to develop, of course we are required to be able to communicate
more broadly. This will usually involve a foreign language, especially
English.
Here are some commonly used English vocabulary related to the
workplace or office. Almost every employee yearns for career
improvement and of course an increase in income every month. However,
to get these two things, of course, requires hard work, perseverance, and
of course must be supported by qualified abilities and expertise. And, it is
undeniable that in today's digital era and globalization, many companies
make communication skills using English as a benchmark and a condition
for improving the careers and income of their employees. Good
communication skills and being able to speak fluent English, are the initial
capital to lead to success in a career.
Therefore, the book entitled English for business and offices is
present as part of an effort to increase the treasures, discussions on
English for business and offices. But in the end we admit that this paper
has some flaws and is far from perfect, because in fact perfection belongs

iii
only to god. Therefore, we are happy to openly accept various criticisms
and suggestions from all readers, this is certainly very necessary as part of
our efforts to continue to make improvements and improvements to the
next work in the future. Finally, we would like to express our gratitude to
all parties who have supported and contributed to the entire series of
processes for the preparation and publication of this book, so that this
book can be present before the reader's hearing. Hopefully this book will
be useful for all parties and can contribute to the development of science
in Indonesia, especially related to the English for business and offices.

September, 2022

The Authors

iv
 TABLE OF CONTENTS

PREFACE ································································································ iii

TABLE OF CONTENTS ··············································································· v
CHAPTER 1 FACE TO FACE COMMUNICATION IN BUSINESS ······················ 1
A. Foreword ··························································································· 2
B. Definition Of Face To Face Communication ······································ 3
C. Principles Of Face To Face Communication ······································ 4
D. Benefit Of Face To Face Communication ·········································· 6
E. Disadvantages Of Face To Face Communication ······························· 9
F. How To Improve Face To Face Communication When
Working Remotely ·········································································· 11
G. Communication Skills For Workplace Success································· 14
H. Summary ·························································································· 17
CHAPTER 2 TECHNICAL AIDS TO BUSINESS COMMUNICATION ················ 21
A. Foreword ························································································· 22
B. Discussion ························································································ 23
C. Summary ·························································································· 35
CHAPTER 3 ROUTINE CORRESPONDANCE ·············································· 39
A. Foreword ························································································· 40
B. Basic Standard Of Writing Routine Correspondence ······················ 41
C. Generic Structure Of Routine Correspondence······························· 42
D. The Purpose Of Routine Correspondence ······································· 42
E. Email, Memo, Or Letter ··································································· 47
F. Useful Phrases ················································································· 49
G. Netiquettes Of Routine Correspondence ······································· 51
H. Summary ·························································································· 52
CHAPTER 4 CUSTOMER TO SUPPLIERS LETTERS AND SUPPLIER TO
CUSTOMER LETTERS·············································································· 57
A. Foreword ························································································· 58
B. Customer To Suppliers Letter ·························································· 58
C. Supplier To Customer Letter···························································· 59
D. Summary ·························································································· 66

v
CHAPTER 5 JOB APPLICATION LETTERS AND OTHER EMPLOYMENT
COMMUNICATION ················································································ 69
A. Foreword ························································································· 70
B. Preparation Stage: Planning Your Letter ········································· 72
C. Common Structure Of A Job Application Letter ······························ 74
D. Identifying The Right Cover Letter Based On The Job
Application Needs············································································ 80
E. Other Communication In Business: Curriculum Vitae ····················· 81
F. Summary ·························································································· 84
CHAPTER 6 PERAN KOMUNIKASI SIMBOLIK DALAM MENJALIN
HUBUNGAN ANTAR KARYAWAN DI ORGANISASI ··································· 89
A. Fenomena ························································································ 90
B. Komunikasi Verbal Dan Non-Verbal Dalam Menjalin
Hubungan Antar Karyawan di Organisasi ········································ 94
C. Rangkuman Materi ·········································································· 99
CHAPTER 7 SOCIAL CORRESPONDENCE ·················································105
A. Foreword ······················································································· 106
B. Introduction Of Social Correspondence ······································· 108
C. Types Of Social Correspondence ··················································· 110
D. Summary ························································································ 115
CHAPTER 8 BUSINESS WRITING ····························································119
A. Pendahuluan ·················································································· 120
B. Introduction To Business Writing ·················································· 120
C. Jenis-Jenis Business Writing ·························································· 122
D. Prinsip Business Writing ································································ 123
E. Contoh-Contoh Penerapan Business Writing ································ 133
F. Rangkuman Materi ········································································ 135
CHAPTER 9 ADVERTISING LANGUAGE ···················································137
A. Foreword ······················································································· 138
B. Definition Of Advertising ······························································· 138
C. Promotion In Advertising······························································· 139
D. Persuasive Advertising··································································· 142
E. Creativity In Advertising ······························································· 145
F. Advertising Media·········································································· 147
G. Summary ························································································ 148

vi
CHAPTER 10 JOB VACANCY ··································································153
A. Foreword ······················································································· 154
B. Understanding Job Vacancy ·························································· 154
C. Summary ························································································ 163
GLOSSARY ···························································································165
AUTHOR PROFILE ·················································································176

vii
ENGLISH FOR BUSINESS
AND OFFICE
CHAPTER 1: FACE TO FACE
COMMUNICATION IN BUSINESS

Ni Made Rianita, S.Pd., M.Pd.

Sekolah Tinggi Ilmu Ekonomi Satya Dharma

 CHAPTER 1
FACE TO FACE COMMUNICATION
IN BUSINESS

A. FOREWORD
In the business world, face-to-face communication is important. One
of the reasons face-to-face communication is important is that success in
business depends on good cooperation between individuals in the work
environment. In addition, to achieve success in business every individual in
the work environment must work together, support each other, and
understand each other.
In today’s business environment, digital communication is
commonplace. With employees, customers, prospects and partners
spread all over the world or working remotely in many cases, businesses
use online communication tools to have conversations. Instant messaging
platforms like email and WhatsApp or team collaboration solutions help
employees to have quick discussions about time-sensitive business
matters. Video conferencing tools such as Zoom and Google meet are
enable people to see each other while having business discussions.
However, digital communication tools cannot replace the benefits of
having in-person conversations in business.
As an effective leader, strong communication skills are essential for
managing team (Fadhli, 2021). Face-to-face communication is when two
or more people can see each other while communicating. It encourages
engagement and participation in meetings and builds a company culture
of trust. For many businesses, face-to-face communication helps to build

2 | English For Business and Office

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Battistón, Diego & Vidal, Jordi & Kirchmaier, Tom. (2017). “Face-to-Face
Communication in Organisations”. SSRN Electronic Journal.
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Meyer, Christian. (2016). Face‐To‐Face Communication.
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Robbins, S. P., & Judge, T. A. (2017). Organizational Behavior (17th ed.).
Pearson Education Limited.

Face To Face Communication In Business | 19

Rogala, A., & Bialowas, S. (2016). Communication in Organizational
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https://doi.org/10.1057/978-1-137-54703-3

20 | English For Business and Office

ENGLISH FOR BUSINESS
AND OFFICE
CHAPTER 2: TECHNICAL AIDS TO
BUSINESS COMMUNICATION

Nour Ardiansyah Hernadi, M.Pd.B.I1 & Pramugara Robby Yana, M.Pd2

Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta & Universitas PGRI Yogyakarta

 CHAPTER 2
TECHNICAL AIDS TO BUSINESS
COMMUNICATION

A. FOREWORD
Communication is the way to send messages, and ideas with different
media. In our daily life, we always use communication to communicate
with other, it can be verbal or nonverbal, formal or non-formal as long as
the speaking partner get the message of the idea or other information
about what we trying to inform. We learn communication skills in our daily
life by observing other people around us. Communication is like a blood
life in the business world, it can give a really big effect on selling the
products, advertising, or personal image. And the success of these
depends on the way we communicate with others.
Proficiency in speaking is a significant component that must be
possessed when we want to enter the business world. Communication is
one of the bottoms in the organization which is the foundation of doing
business. Abdullah & Othman said that the speaking process will have a
very significant position in maintaining an organization (Abdullah &
Othman, 2019). Communication is a very meaningful element, this can
also be seen as a key to success in business. In speaking, we can
distinguish between two types, namely oral and written such as
correspondence, proposal making, and business planning which often use
acronyms or special terms in English.

22 | English For Business and Office

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intellectual capital on the performance of Malaysian food and
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Alred, G. J., Brusaw, C. T., & Oliu, W. E. (2009). Handbook of technical
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Bhatia, V. K., & Bremner, S. (2012). English for Business Communication.
Language Teaching, 45(4), 410–445.
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Bruckmann, C. G., & Hartley, P. (2001). Business Communication: An
Introduction. Taylor & Francis.
Ellis, A., & Beattie, G. (1986). The Psychology of Language and
Communication Weidenfeld and Nicholson.
Gergen, K. J., & Davis, K. E. (2012). The social construction of the person.
Springer Science & Business Media.
Hartley, P., & Bruckmann, C. (2008). Business Communication: Rethinking
your professional practice for the post-digital age. Routledge.
Hsu, W. (2016). Harvard Business School (HBS) Case Method to Teaching
English for Business Communication. Education and Linguistics
Research, 2(2), 95. https://doi.org/10.5296/elr.v2i2.10192
Ivey, A. E., & Hurst, J. C. (1971). Communication as adaptation. Journal of
Communication, 21(3), 199–207.

Technical Aids To Business Communication | 37

Katte, A. Y., & Joshi, M. A. D. (2019). Recent Trends in Business
Communication. RECENt TRENdS iN ENgliSH, MARAtHi ANd HiNdi,
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Khan, S., & Abdullah, N. N. (2019). The impact of staff training and
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Kirkman, J., & Turk, C. (2002). Effective writing: Improving scientific,
technical and business communication. Routledge.
Markaki, E. N., Sakas, D. P., & Chadjipantelis, T. (2013). Communication
management in business. The latent power for career development.
Procedia-Social and Behavioral Sciences, 73, 319–326.
Markovic, M. R., & Salamzadeh, A. (2018). THE IMPORTANCE OF
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38 | English For Business and Office

ENGLISH FOR BUSINESS
AND OFFICE
CHAPTER 3: ROUTINE
CORRESPONDANCE

Angesti Palupiningsih, M.Pd.

Sekolah Tinggi Pariwisata Ambarrukmo (STIPRAM)

 CHAPTER 3
ROUTINE CORRESPONDANCE

A. FOREWORD
In this very high speed of mobility, meeting other people directly to
discuss something is not always possible. Especially if we need to reach
out a huge number of people. It must be ineffective to meet them one by
one. Sending letters or text to convey a message is considered the most
convenient way to reach out people. By sending letters or text we can
express our view, opinion, thoughts, idea and telling a new information as
well. Even when you have uncertainty on the information you have got,
you may ask this using letter or text. However, those only can be
expressed in a simple, common, and formal way through written
correspondence, or in a business field this is called as business
correspondence.
Some examples of business correspondence that maybe we are
already familiar with such as job application letters, a letter to customers,
inquiry letters, and complaint letters. In business, there are some types of
correspondence. They are made in different purposes particularly but in
general they share common importance of having correspondence. Those
are internal correspondence, external correspondence, routine
correspondence, sales correspondence, personalized correspondence, and
circulars. In this chapter, we are going to go in a deep into routine
correspondence: Information shares, request for information/action,
complain and claim, as well as reply.

40 | English For Business and Office

 REFERENCES

Gregg, U. (2016). Rutine Business Correspondence.

Hanson. (2021). Writing Routine Letters, Memos, and Emails. In Routine
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LibreTexts. (2021). Routine Correspondence. In Communication @ Work
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Rebecca. (2008, February 12). How to Complain about a Problem. EngVid.
Wallwork, A. (2014). Guides to Professional English.
http://www.springer.com/series/13345

Routine Correspondance | 55
ENGLISH FOR BUSINESS
AND OFFICE
CHAPTER 4: CUSTOMER TO SUPPLIERS
LETTERS AND SUPPLIER TO CUSTOMER
LETTERS

Novita Sari, M.Pd

Institut Agama Islam (IAI) Al-Azhaar Lubuklinggau

 CHAPTER 4
CUSTOMER TO SUPPLIERS
LETTERS AND SUPPLIER TO
CUSTOMER LETTERS

A. FOREWORD
In the business world, a person or company will look more
professional if they use business letters as a tool to communicate. A
business letter is a formal communication between people or companies
and it is written to conduct some sort of Business. A business letter has
many purposes. Typically, individuals and companies send business letters,
among other things, for the purpose of informing, influencing and
promoting.
According to Carey (2002:10) business letter which is written someone
to promote production, Request information about product or order
product itself. In this chapter will discuss about how to write Customer to
Suppliers Letters and Supplier to customer Letters:

B. CUSTOMER TO SUPPLIERS LETTER

Customer to supplier letter is a letter addressed to the supplier to buy
and obtain products in the form of goods or services, and carry out such
transaction activities on the basis of their own decisions in order to meet
their needs.

58 | English For Business and Office

 REFERENCES

Jhon, A Carey (2022). Business Letters for Busy People. National Press
Publication.
Spooner, MD (1979). Correspondence in English. Thomas Nelson:
Hongkong.
Shirly, Taylor (2005). Model English Letters. Indeks;Jakarta

Customer To Suppliers Letters and Supplier To Customer Letters | 67

ENGLISH FOR BUSINESS
AND OFFICE
CHAPTER 5: JOB APPLICATION LETTERS
AND OTHER EMPLOYMENT
COMMUNICATION

Ika Sulis Setianingsih, M.Pd.

Politeknik Kesehatan Bhakti Setya Indonesia Yogyakarta
 CHAPTER 5
JOB APPLICATION LETTERS AND
OTHER EMPLOYMENT
COMMUNICATION

A. INTRODUCTION
Applying for a job requires a lot of preparation and readiness. As a job
applicant, it is important to know and learn terms and also techniques for
doing so. One of the ways to prepare for the job application process is to
comprehend ways of communicating in business. In the business context,
communication is done through two ways, namely the written and spoken
communication. This kind of communication needs to be done by the
applicant to make sure that the employer knows that they are applying for
a job in the company. However, to get a job in a company, an applicant
must communicate their skills and abilities in the written form. These
kinds of communication can be done through a job application letter, or
the cover letter, which functions as a cover to your curriculum vitae (or
resume) to communicate your intention of working in a company (Farr &
Kursmark, 2009). These kinds of communications are one form of
business correspondence.
After an applicant writing their curriculum vitae or resume and has
polished them to the best form, a cover letter (or a job application letter)
is then needed to tell the employer of their skills needed in the job. One of
the reasons why we write in business, as coined by Talbot (2009), instead
of thinking of business writing as a soft skill, which can mislead to another
direction, is the attitude toward the business itself. We can win or lose a

70 | English For Business and Office

 REFERENCES

al Maskari, K. M. (2013). A Practical Guide to Business Writing: Writing in

English for non-native speakers. John Wiley and Sons Ltd.
Brieger, N. (2011). Collins English for Business: Writing (Glasgow).
HarperCollins Publishers Limited.
Canavor, N. (2017). Business Writing for Dummies - PDFDrive.com. John
Wiley & Sons, Inc. www.wiley.com
Dignen, B. (1999). Writing for International Business: Emails, Letters, &
Reports. The Regional English Language Office.
Farr, M., & Kursmark, L. (2009). 15-minute cover letter: write an effective
cover letter right now. JIST Works.
Hood, J. H. (2013). Words at Work: The “How to” Book of Writing Skills
(Improve your English report, email or business writing skills) Author.
Mackenzie, I. (2010). English for Business Studies_ A course for business
studies and economics students - student’s edition (3 ed) (3rd ed.).
McCarthy, A., & Southam, K. (2014). Writing resumes and cover letters for
dummies. Wiley Publishing Australia.
Schuman, Nancy., & Nadler, B. J. (2011). The resume and cover letter
phrase book : what to write to get the job that’s right : plus 50
phrases you should never use! Adams Media.
Seglin, J. L., & Coleman, E. (2012). AMA Handbook of Business Letters
Fourth Edition.
Talbot, F. (2009). How to Write Effective Business English: The Essential
Toolkit for Composing Powerful Letters, E-Mails and More, for
Today’s Business Needs (Better Business English).
Williams, L. (2009). Readymade job search letters: winning letters and
emails to help you get your dream job. Kogan Page.
Yate, M. (2012). Knock ’em Dead Cover Letters: Cover Letter samples and
strategies you need to get the job you want. Adams Media
Corporation.

Job Application Letters and Other Employment Communication | 87

ENGLISH FOR BUSINESS
AND OFFICE
CHAPTER 6: PERAN KOMUNIKASI
SIMBOLIK DALAM MENJALIN HUBUNGAN
ANTAR KARYAWAN DI ORGANISASI

Dianingtyas Murtanti Putri, S.Sos., M.Si

Universitas Bakrie
 CHAPTER 6
PERAN KOMUNIKASI SIMBOLIK
DALAM MENJALIN HUBUNGAN
ANTAR KARYAWAN DI
ORGANISASI

A. FENOMENA
Sebagai makhluk sosial, komunikasi merupakan unsur penting dalam
kehidupan manusia. Kegiatan komunikasi akan timbul jika seorang
manusia mengadakan interaksi dengan manusia lain, jadi dapat dikatakan
bahwa komunikasi timbul sebagai akibat adanya hubungan sosial.
Pengertian tersebut mengandung arti bahwa komunikasi tidak dapat
dipisahkan dari kehidupan umat manusia, baik sebagai individu maupun
kelompok. Komunikasi adalah proses pemindahan pesan dari komunikator
kepada penerima (komunikan). Namun, dalam proses tersebut, terdapat
unsur, konsep, proses, dan tujuan yang mesti dipahami dalam
berkomunikasi. Komunikasi adalah proses pemindahan pesan sehingga
untuk dapat berkomunikasi dengan baik dan efektif, kita dituntut tidak
hanya memahami prosesnya, tetapi juga mampu menerapkan
pengetahuan kita secara kreatif. Komunikasi dikatakan efektif apabila
komunikasi yang terjadi bersifat dua arah yaitu dimana makna yang
distimulasikan sama atau serupa dengan yang dimaksudkan oleh pengirim
pesan (komunikator). Harold Lasswell dalam karyanya, The Structure and
Function of Communication in Society (Efendy, 2005), mengatakan bahwa
cara yang baik untuk menjelaskan komunikasi ialah menjawab pertanyaan
sebagai berikut: “Who Says What in Which Channel To Whom With What

90 | English For Business and Office

 DAFTAR PUSTAKA

Ahmad, & Harapan. (2014). Komunikasi Antarpribadi. Jakarta: Raja

Grafindo Persada.
Efendy, O. U. (2005). Ilmu Komunikasi Teori dan Praktek. Bandung:Remaja
Rosda Karya.
Guerrero, L. K., & Floyd, K. (2006). Nonverbal communication in close
relationships. CLAS-SS: Human Communication, Hugh Downs School
of.
Kusumawati, T. R. I. I. (2016). KOMUNIKASI VERBAL DAN NONVERBAL. 6(2).
Lestari, T., Maritim, U., & Ali, R. (2020). Pentingnya peran komunikasi
dalam kehidupan masyarakat Dan penting dalam aspek kehidupan
( The importance of the role of communication in people ’ s lives And
important in aspects of ... July.
Miller, K. (2012). Organizational Communication: Approaches and
Processes.
Ng, T. W. H., Sorensen, K. L., & Yim, F. H. K. (2009). Does the job
satisfaction-job performance relationship vary across cultures?
Journal of Cross-Cultural Psychology, 40(5), 761–796.
https://doi.org/10.1177/0022022109339208
Puspitasari, D., & Putra, B. (2022). PENTINGNYA PERANAN KOMUNIKASI
DALAM ORGANISASI : LISAN , NON VERBAL , DAN TERTULIS
( LITERATURE REVIEW MANAJEMEN ). 3(3), 257–268.
Rasmiyatun, Zulfikar, T., & Mulyanto, A. (2021). Kerelasian, komunikasi,
dan lingkungan kerja meningkatkan kepuasan kerja guru taman
kanak kanak di kecamatan bungbulang garut. 106–121.
Sidauruk, P. L. (2013). Analisis Hambatan Komunikasi Organisasi Vertikal
PT Pos Indonesia (PERSERO) (Kasus pada Kantor Pos Medan). Jurnal
Penelitian Pos Dan Informatika, 3(2), 133–164.
Sukmi, S. N. (2014). Komunikasi simbolik sebagai implikasi transformatif
masyarakat cyberdemocracy di indonesia.
Wood, J. T. (2014). Communication Mosaics An Introduction to the Field of
Communication.

Peran Komunikasi Simbolik Dalam Menjalin Hubungan | 103

ENGLISH FOR BUSINESS
AND OFFICE
CHAPTER 7: SOCIAL
CORRESPONDENCE

Indah Afrianti, S.Pd., M.Hum.

STKIP Yapis Dompu

 CHAPTER 7
SOCIAL CORRESPONDENCE

A. FOREWORD
The correspondence comes from the word Correspondence (English)
or Correspondence (Dutch) which means an activity or relationship that
occurs between related parties and is carried out by sending letters to
each other. The relationship between the parties involved in the business
is usually formal and carried out by correspondence. Therefore,
correspondence is also interpreted as correspondence (Purwanto, 2011).
Based on the opinion of several correspondence experts are as follows:
1. (Purwanto, 2011): correspondence is the delivery of intent by a letter
from one party to another, it can be on behalf of a position in a
company or organization and it can be on behalf of an individual or
individual.
2. (Priansa and Garnida in Purwanto, 2011): Correspondence is
communication between an employee and other people, including
employees and agencies or vice versa, between employees and
organizations or vice versa, between agencies and agencies, between
organizations and organizations, and so on by using letters as media).
3. (Sutrisno and Renaldi in Purwanto, 2011): correspondence is defined
as a technique of making letters and communicating by letters.

Correspondence is divided into two types, namely:

1. External Correspondence, namely correspondence carried out by the
office or its parts with outside parties.

106 | English For Business and Office

 DAFTAR PUSTAKA

Gibson, R. (2010). Intercultural Business Communication. In OXFORD

UNIVERSITY PRESS (pp. 244–269).
https://doi.org/10.4324/9780203729915-12
Hermayawati. (2017). English for Economics and Business. In STIE Taman
Siswa Banjarnegara (pp. 261–299).
https://doi.org/10.1002/0470841850.ch8
Karyaningsih, P. D. (2018). Korespondensi Surat Bisnis dan Dinas. In
Penerbit Samudra Biru (Anggota IKAPI).
http://sipeg.unj.ac.id/repository/upload/buku/148_korespondensi.
pdf
MUSHOFFAN PRASETIANTO, GAYATRI, P., RUMINAR, H.,
PRASETYANINGRUM, D. I., & RIZKIANA MAHARDDHIKA. (2018).
English for Business. In Brawijaya University (pp. 1–7).
https://doi.org/10.1002/9781405198431.wbeal0377.pub2
Pavla Němcová. (2012). Textbook Design for Teaching Business English at
Secondary School. In Language Teaching.
https://doi.org/10.1017/S0261444800007382
Sviatiuk, Y. (2018). Impact Factor : International Scientific Journal
Theoretical & Applied Science. International Scientific Journal
Theoretical & Applied Science, 29(September 2015), 83–88.
https://doi.org/10.15863/TAS
Sweeney, S. (2003). English For Bussiness Communication. In Cambridge
University Press (pp. 0–35).
Utari, R., & Pd, M. (2011). English Correspondence for Educational
Management.

118 | English For Business and Office

ENGLISH FOR BUSINESS
AND OFFICE
CHAPTER 8: BUSINESS WRITING

Dr. Fetty Poerwita Sary, S.S., MPd.

Universitas Telkom
 CHAPTER 8
BUSINESS WRITING

A. PENDAHULUAN
Pada bab ini, akan mengupas mengenai Business Writing. Adapun
pokok bahasan yang akan dipelajari pada bab ini terdiri dari
1. Introduction to business writing, yaitu mengenai pemahaman umum
mengenai apa yang dimaksud dengan business writing.
2. Jenis-jenis business writing. Menulis keperluan bisnis haruslah
disesuaikan dengan tujuannya.
3. Prinsip business writing yang efektif. Pada bagian ini, akan dibahas
mengenai apa yang harus diperhatikan pada saat penulisan.
4. Contoh-contoh penerapan Business writing. Pada bagian ini akan
dijelaskan satu persatu mengenai memo dan email.

B. INTRODUCTION TO BUSINESS WRITING

Business writing, atau dalam Bahasa Indonesia disebut sebagai tulisan
bisnis (menulis untuk keperluan bisnis) merupakan suatu komunikasi
bisnis dalam bentuk tertulis, dimana pada tulisan tersebut informasi yang
disampaikan haruslah relevan, akurat, tepat, jelas, dan efektif untuk
mencapai tujuan bisnis. Tulisan bisnis ini mencakup menulis proposal,
laporan, memo, email, surat menyurat, dan lain sebagainya. Penting
diperhatikan bahwa business letter haruslah mencakup informasi yang
dibutuhkan. Jangan terlalu berputar-putar dan tidak jelas.
Business writing, seperti yang sudah dijelaskan di awal, ditulis sesuai
dengan tujuan tertentu. Oleh karena itu, perlu diingat bahwa business
writing harus menggunakan bahasa yang sederhana dan to the point

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 DAFTAR PUSTAKA

Al Maskari, K. M. 2013. A Practical Guide to Business Writing: Writing in

English for Non-Native Speakers. London: John Wiley and Sons, Ltd.
Gilling, D.A. 2013. The Essensial Handbook for Business Writing:
Communication Excellence in English, The Language of Business
Worlwide. Canada: Greenlink Consulting.

136 | English For Business and Office

ENGLISH FOR BUSINESS
AND OFFICE
CHAPTER 9: ADVERTISING
LANGUAGE

Ida Hendriyani, S.Pd, M.Hum

Universitas Sains dan Teknologi Komputer (STEKOM)

 CHAPTER 9
ADVERTISING LANGUAGE

A. FOREWORD
The chapter introduces intellectual perspectives on advertising and
promotion from cultural and social studies within a detailed account of
how and why contemporary advertising is created. Many cultural studies
of advertising concentrate on textual analysis of advertisements, and
advertising consumption. The basic understanding of advertising concepts
is positioning, targeting the market, and market segmentation used to
achieve brand marketing goals. The principles of advertising apply to a
wide range of activities; including selling products, promoting products,
and influencing and persuading customers. Advertising is an indicator of
the growth, improvement, and development of the business. It is a part of
the social, cultural, and business environment.

B. DEFINITION OF ADVERTISING
Advertising is a type of paid communication aimed at informing and
persuading one or more people. In the industry, advertising is one type of
marketing communication. Other types of marketing communication that
are not normally defined as advertising such as packaging, sales promotion,
catalog, shop windows and stores, brand placements in television shows
and films, commercial email, brand names on clothing and other goods,
and commercial websites (Winston Fletcher, 2010). In the advertising
industry, there are some communication methods designed to sell goods
and services. Advertising is a marketing communication that employs an
openly sponsored, non-personal message to promote or sell a product,

138 | English For Business and Office

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Alesani, D., & Hathorn, M. (2013). Human resources management. In

Management of International Institutions and NGOs: Frameworks,
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Advertising Language | 151

ENGLISH FOR BUSINESS
AND OFFICE
CHAPTER 10: JOB VACANCY

Weka Kusumastiti, M.Pd

Sekolah Tinggi Pariwisata Ambarukmo

 CHAPTER 10
JOB VACANCY

A. FOREWORD
A job vacancy is important in the field of business and office. A job
vacancy is not only important for job seekers but also the company. Job
seekers search for the opportunity to get a job through job vacancies. On
the other hand, the company looks for a suitable candidate to fill the
vacant position through job vacancy. A job vacancy is a way for a company
to meet a new talented candidate. Therefore, it is important to
understand job vacancies for job seekers to prepare for all requirements
needed by the company. The job seekers need to notice some important
information like job title, qualification, deadline, and other crucial things in
a job vacancy.
For some people, the process of applying job can be a stressful
process considering many documents are needed. If the job seekers
understand well the job vacancy, then try to prepare all needed
documents, it will help the process become simpler and quicker.
In this chapter, the writer talks about job vacancies, including
understanding job vacancies and parts of job vacancies. The last part of
this chapter talks about the example of job vacancies to gain your
understanding.

B. UNDERSTANDING JOB VACANCY

A job vacancy is a vital aspect of business and office. A job vacancy is
not only important for the job seekers but also for the company. Job
seekers search for the opportunity to get a job through job vacancies. On

154 | English For Business and Office

 REFERENCES

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Team, I. E. (2021). 215 Job Titles for Your Resume _ Indeed (p. 2).

164 | English For Business and Office

AUTHOR PROFILE
Ni Made Rianita, S.Pd., M.Pd.
The Author is a woman who was born in Singaraja
City, Buleleng, Bali on June 23th, 1990. This brown-
skinned woman is the second of four children. Her
education from kindergarten, elementary to middle
and upper levels were all taken in the city of his birth.
Because of her interest in the field of language, the
author then continued her bachelor degree in 2008
at the Universitas Pendidikan Ganesha (UNDIKSHA) Singaraja by majoring
in English Language Education. Then she continued her Masters studies at
the same University with the same major in 2012 and was able to
complete it in 2014. Her academic career began as an English teacher at a
private vocational school in Buleleng and now she is a permanent lecturer
at the Satya Dharma Singaraja School of Economics under the auspices of
the Ratyni Gorda Foundation. Apart from teaching activities, the author is
also a mother of three children and really enjoys her role as a housewife
and career woman.

Nour Ardiansyah Hernadi, M.Pd.B.I

Penulis kelahiran Yogyakarta 21 Juli 1987 dan
berprofesi sebagai dosen sejak 2015 di Sekolah
Pariwisata Ambarrukmo hingga sekarang.
Pengalaman mengajarnya mencakup pengajaran
bahasa Inggris di universitas kesehatan dan juga
pariwisata. Ia merupakan jebolan dari fakultas
keguruan dan pendidikan UAD Yogyakarta, angkatan
2005 dan melanjutkan kuliah ditempat yang sama pada tahun 2011.
Menguasai bahasa inggris diperoleh dengan menjadi guide ketika kuliah,
dan sekarang mendirikan biro perjalanan wisata bersama dengan kolega.
Kemampuan dalam berkomunikasi dengan orang lain dan dengan berbagai
budaya dari berbagai negara didapat ketika menjadi guide untuk
wisatawan asing dan domestik.

176 | English For Business and Office

Pramugara Robby Yana, M.Pd
Penulis Pada 25 Januari 1989 di Sleman Yogyakarta,
berasal dari keluarga yang berkultur jawa. selepas
meraih sarjana pendidikan bahasa inggris aktivitas
Pramugara lebih banyak dihabiskan untuk menulis dan
mengajar di beberapa sekolah serta menggeluti
profesi Guide. Tahun 2014 melanjutkan studi S2 dan
Hanya dalam waktu dua tahun gelar magister
Pendidikan bahsa inggris diraihnya (M.Pd) dan di tahun 2018 ia
melanjutkan studi S3 di Malaysia, Hingga saat ini penulis masih tercatat
mahasiswa di Universitas Tun Husain Onn Malaysia.

Angesti Palupiningsih, M.Pd.

The Author has a concern with the world of education.
Obtained Bachelor's and Master's Degrees from State
of Yogyakarta University in English Education Study
Program for the Bachelor Degree and Applied
Linguistics Study Program with concentration in
English Education for the Master Degree. She has
been working as an educator since 2007 and has been
a lecturer of English for Tourism from 2015 until now. Currently working as
a lecturer in the English for Tourism Subject at Ambarrukmo Tourism
College of Yogyakarta. Besides teaching, she is also active in writing
articles in the field of learning English and tourism. She has ever received a
research grant with the title 'Identification of Local Wisdom as an Effort to
Increase Tourist Attrsaction in Nglanggeran Ancient Volcano Ecotourism
Area, Patuk District, Gunung Kidul Regency.' Some of her researches are in
the field of learning English with the theme of motivation, assessment of
learning English, and English for tourism. Some of his researches are
entitled 'Need analyzes on English Macro-Skills for The Tourism Students
of Higher Education', 'Washback of Broadcast Project-Based Assessment
for Tourism 4.0 Era on Students' Learning', and 'Authentic Assessments
Effectiveness on Students' Motivation and Interactions in English Speaking
Activities.'

Author Profile | 177

Novita Sari, M.Pd
The Author was born in Lubuklinggau, July 19th 1992.
Daughter of couple Hamdanal and Lastriyanti.
Husband's name is Ade Hidayat and have twin girls,
namely Bintang dan Binar. Graduated from TK
Kemala Bhayangkari, SD N 18 Lubuklinggau, SMPN 8
Lubuklinggau. SMA N 7 Lubuklinggau. Since in
elementary school, Author is really likes English
lessons. Therefore, after graduating from high school, Author is continued
S1 English Education at Stkip PGRI Lubuklinggau (now UNPARI) and
master's degree at Bengkulu University (UNIB) majoring in English
Education. Since 2015, Author is work in Institut Agama Islam (IAI) Al-
Azhaar Lubuklinggau as B.A.K staff. Then in 2019 was appointed as a
lecturer in Institut Agama Islam (IAI) Al-Azhaar Lubuklinggau until Now.
Hopefully this book will be able to make a positive contribution to the
world of education and increase treasures of knowledge and benefit
others.

Ika Sulis Setianingsih, M.Pd.

Penulis lahir 10 April 1988, Ika Sulis Setianingsih
merupakan lulusan S1 dan S2 di Universitas Negeri
Yogyakarta pada prodi Pendidikan Bahasa Inggris dan
Linguistik Terapan. Selain menjadi dosen yang
mengampu mata kuliah Bahasa Inggris baik teori
maupun praktikum, ia juga memiliki minat dalam
penelitian literasi membaca, linguistik terapan,
Pendidikan Bahasa Inggris, dan Pendidikan pada umumnya. Ia aktif
mengajar di mata kuliah Bahasa Inggris di prodi D3 Teknologi Bank Darah
sejak 2016 hingga sekarang. Di Poltekkes Bhakti Setya Indonesia ia juga
merupakan dosen tetap di D3 Teknologi Bank Darah sekaligus ketua Bhakti
Setya Career Center (BSCC). Selain mengajar dan meneliti, ia juga
merupakan penggemar komik digital dan berbagai macam buku
pengembangan diri yang biasa dinikmatinya di waktu luangnya.

178 | English For Business and Office

Dianingtyas Murtanti Putri S.Sos., M.Si
Penulis memperoleh gelar Magister di Universitas
Indonesia. Sebelumnya, aktif terlibat dalam
kegiatan kehumasan sebagai tim sukses Barnabas
Suebu dalam pemilu Papua tahun 2006. Selanjutnya,
pernah bekerja di Pusat Penelitian Ilmu Komunikasi
(PUSKA) Universitas Indonesia mengerjakan projek
lokakarya dan pelatihan di beberapa Kementerian
Pemberdayaan Perempuan dan Perlindungan Anak
tahun 2010. Kini, Dianingtyas menjadi pengajar di
salah satu universitas swasta yakni Universitas Bakrie sejak 2011 hingga
sekarang. Kesibukannya diisi dengan melakukan Tridharma yakni mengajar,
penelitian, dan pengabdian kepada masyarakat (PkM). Dalam membuat
berbagai penelitian, Dianingtyas lebih banyak berfokus pada kepakarannya
terkait dengan psikologi komunikasi, komunikasi keluarga, serta
komunikasi antarpribadi. Selain itu, ia pun juga aktif mengikuti kegiatan
penelitian Hibah baik internal maupun eksternal. Kemudian, beragam
kegiatan pengabdian yang ia buat juga mengenai penguatan dari sisi Ilmu
Komunikasi sebab Dianingtyas menerapkan bahwa “semua persoalan dan
momen dapat diatasi dengan komunikasi, akan tetapi belum tentu
memahami bagaimana cara mengkomunikasikannya”. Di Program Studi
Ilmu Komunikasi Universitas Bakrie, Dianingtyas aktif sebagai konselor
bagi mahasiswa baik yang bersifat akademik dan non akademik, dan
koordinator My Pride.

Indah Afrianti, S.Pd., M.Hum.

Penulis Menempuh Pendidikan Strata Satu (S1)
pada tahun 2008 di Program Studi Pendidikan
Bahasa dan Seni–pada Jurusan Pendidikan Bahasa
Inggris, Sekolah Tinggi Keguruan dan Ilmu
Pendidikan (STKIP) Hamzanwadi Selong Lombok
Timur, Nusa Tenggara Barat dan menyandang gelar
S.Pd pada tahun 2012. Melanjutkan Pendidikan
Magister Humaniora (S2) dengan dibiayai oleh
beasiswa LPDP dari Kementrian Keuangan Republik Indonesia pada tahun

Author Profile | 179

2015 di Program Studi Ilmu Linguistik pada Jurusan Pengajaran dan
Pembelajaran Bahasa-Fakultas Ilmu Budaya-Universitas Udayana, Bali dan
menyandang gelar M.Hum pada tahun 2018. Pada tahun 2019, telah
mengabdikan diri di Program Studi Pendidikan Bahasa Inggris (PBING)–
Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Yayasan Pendidikan
Islam Dompu, hingga saat ini. Penulis buku dengan judul: “Sukses Kuliah Di
21 Kota Di Nusantara” pada tahun 2020 dan Pengantar Manajemen
Pendidikan dan Lexicon about Sport “English-Mbojo” pada tahun 2021.
Aktif menulis artikel ilmiah dan telah terpublikasi di Jurnal Nasional. Peraih
Hibah penelitian dosen pemula dari Kemenristek Dikti pada tahun 2021-
2022.

Dr. Fetty Poerwita Sary, S.S., MPd.

Penulis lahir di Palembang, 20 Januari 1978,
merupakan dosen di Universitas Telkom Bandung.
Beliau menempuh Pendidikan S1 di jurusan Bahasa
Inggris UNPAD, S2 di Pendidikan Bahasa Inggris UPI,
dan S3 di Administrasi Pendidikan UPI. Beliau
mengajar dan mengembangkan silabus mata kuliah
Bahasa Inggris, English for Business, dan Academic
Writing. Beliau juga pernah menerbitkan buku Basic English dan juga
modul English for Business. Beberapa penelitian yang terkait dengan
Bahasa Inggris, misalnya English for Young Learners, EFL Readiness dan
lain-lain. Beliau juga terlibat sebagai juri dalam lomba Short Essay,
narasumber, dan juga dalam kegiatan pengabdian pada masyarakat.

Ida Hendriyani, S.Pd, M.Hum

The Author was born in Semarang. The writer
graduated with Bachelor’s Degree majoring in
English Education at Semarang State University. In
2015, the writer finished studying Master’s Degree
at Diponegoro University. The writer has ever been
an English consultant at foreign companies. The
writer also teaches English for office administration
at BBPLK Ministry of Manpower as an instructor in

180 | English For Business and Office

Semarang. Nowadays, the writer works as a lecturer at the University of
Science and Computer Technology and also as a practitioner lecturer at
Dian Nuswantoro University.

Weka Kusumastiti, M.Pd

The Author was Born in Magelang, the author
finished her primary education at MI Negeri Tirto
and SMP N 1 Muntilan. She continued her high
education at SMA N 4 Yogyakarta. In 2006 she took a
bachelor’s degree in English Education, Faculty of
Teacher Training and Education, Ahmad Dahlan
University (UAD) Yogyakarta. Completed his
undergraduate studies in 2010 and one year later
continued his master's degree in English Education at Sebelas Maret State
University, Surakarta (UNS). Currently, the author is actively teaching at
Ambarukmo Tourism Institute (STIPRAM) Yogyakarta. In addition, the
author has also been a lecturer at AMIKOM University Yogyakarta. For
communication or collaboration, the author can be contacted via email at
wekasetiyono11@gmail.com

Author Profile | 181