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    Week 1 - Chapter 1 - StudyUnit 1

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    nkontora.sikhosana
    This document contains the slides and transcript from the introduction lecture of a Marketing 101B course. The summary is: 1) The lecturer, Lindi Kamffer, introduced herself and had students introduce themselves, including their name, area of study, expectations, and whether they are a full-time or part-time student. 2) The lecturer discussed the relevance and learning outcomes of the module, and the assessment criteria including tests, assignments, and an exam. 3) The lecture plan outlined the 12-week schedule, including the units and chapters to be covered each week by the lecturer or guest lecturers.

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    Week 1 - Chapter 1 - StudyUnit 1

    Uploaded by

    nkontora.sikhosana
    9 views19 pages
    This document contains the slides and transcript from the introduction lecture of a Marketing 101B course. The summary is: 1) The lecturer, Lindi Kamffer, introduced herself and had students introduce themselves, including their name, area of study, expectations, and whether they are a full-time or part-time student. 2) The lecturer discussed the relevance and learning outcomes of the module, and the assessment criteria including tests, assignments, and an exam. 3) The lecture plan outlined the 12-week schedule, including the units and chapters to be covered each week by the lecturer or guest lecturers.

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    Week 1_Chapter 1_StudyUnit 1 (1)

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    This document contains the slides and transcript from the introduction lecture of a Marketing 101B course. The summary is: 1) The lecturer, Lindi Kamffer, introduced herself and had students introduce themselves, including their name, area of study, expectations, and whether they are a full-time or part-time student. 2) The lecturer discussed the relevance and learning outcomes of the module, and the assessment criteria including tests, assignments, and an exam. 3) The lecture plan outlined the 12-week schedule, including the units and chapters to be covered each week by the lecturer or guest lecturers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    9 views19 pages

    Week 1 - Chapter 1 - StudyUnit 1

    Uploaded by

    nkontora.sikhosana
    This document contains the slides and transcript from the introduction lecture of a Marketing 101B course. The summary is: 1) The lecturer, Lindi Kamffer, introduced herself and had students introduce themselves, including their name, area of study, expectations, and whether they are a full-time or part-time student. 2) The lecturer discussed the relevance and learning outcomes of the module, and the assessment criteria including tests, assignments, and an exam. 3) The lecture plan outlined the 12-week schedule, including the units and chapters to be covered each week by the lecturer or guest lecturers.

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    © All Rights Reserved
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    of 19

    MAR101B • This is MARKETING 1 (pathway 1 and 3)

    Lecturer:
    Lindi Kamffer

    • Please test your microphone and camera


    (cameras are switched ON during the session

    2024/02/29 MAR101B 1
    Introduction
    • Lecturer introduction

    • Student introduction:
    - Name
    - Area
    - Your expectations
    - Favourite brand
    - Are you a Full-time student (FT) or are you working and study
    part-time (PT)?

    Example: Lindi, Durbanville, I want to explore the field of marketing; BMW, PT


    Elearn
    Introduction
    • Conduct/Relevance of the module
    • Learning outcomes and Assessment Criteria
    Assessments
    DATE ASSESSMENT
    25 March Test 1 (quiz)
    17 April Assignment
    29 April Test 2 (quiz)
    31 May @ 8h00 Exam
    STUDY

    Lecture Plan WEEK UNIT


    (refer to
    elearn
    LECTURE
    R
    LECTURER TOPIC

    CHAPTER
    study
    guide)
    1
    26 Feb – 1 March 1 1 Introduction to
    Marketing
    2
    Guest Lecturer 4 - 8 March 2 2 & 21 Environment & Ethics
    3
    11 – 15 March 3 3 Competition
    4
    18 – 22 March 4 4 & 18 Consumer Behaviour &
    B-2-B
    5
    Public Holiday 25 – 29 March 5&6 5&6 Market Research & STP
    6
    (listen to 1 – 5 April 7 7, 8 & 15 Product & Branding
    7
    recording) 8 – 12 April 8&9 10 & 12 Channel Management
    & Pricing
    8
    15 – 19 April 10 (part 1) 13 & 14 Promotion (part 1)
    9
    22 – 26 April 10 (part 2) 16 & 17 Promotion (part 2)
    10
    29 April – 3 May 11 9 & 11 Services Marketing
    11
    6 – 10 May 12 19 Marketing Metrics
    12
    13 – 17 May REVISION
    31 May 2024 @ 8h00
    POLL
    I have a good idea what this module is about as I
    understand the concept of ‘ Marketing’

    a) I fully agree
    b) I somewhat agree
    c) I have never done marketing before
    d) I am ‘nervous’ about this module

    2024/02/29 MAR101 7
    MARKETING
    • Define ‘MARKETING’
    • What is the marketing mix of IMM?

    2024/02/29 MAR101B 8
    MARKETING
    PHILOSOPHIES

    PRODUCTION PRODUCT SALES MARKET SOCIETAL &


    ORIENTATION ORIENTATION ORIENTATION ORIENTATION RELATIONSHIP
    ORIENTATION
    Need Want

    Demand
    MASLOW
    1. A customer is interested in medical aid and pension
    fund products, this customer has the need for:
    a) self-actualisation
    b) Social
    c) Esteem
    d) Safety

    2024/02/29 MAR101B 11
    MARKETING MIX

    2024/02/29 MAR101B 12
    A DAY IN THE LIFE OF A MARKETING MANAGER

    2024/02/29 MAR101B 13
    NEXT WEEK
    • Chapter 2 (Marketing Environment)
    • Chapter 21 (Ethics)

    2024/02/29 MAR101B 14
    QUESTIONS

    2024/02/29 MAR101B 15
    Take your own
    attendance

    2024/02/29 MAR101B 16
    PATHWAY 1

    jhnyzn

    ATTENDANCE

    nqxow3
    PATHWAY 3

    2024/02/29 MAR101B 17
    SLIDES

    2024/02/29 AMAR101 18
    THANK YOU

    2024/02/29 MAR101B 19

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