GREAT ZIMBABWE UNIVERSITY

FACULTY OF COMMERCE

DEPARTMENT OF MARKETING AND ECONOMICS

BACHELOR OF COMMERCE DEGREE PART 4 SEMESTER 1 EXAMINATION

STRATEGIC MANAGEMENT MM405

DATE MAY/JUNE 2009

DURATION 3 HOURS 30 MINUTES

INSTRUCTIONS TO CANDIDATES
1. ANSWER ALL QUESTIONS IN SECTION A AND ANY 3 QUESTIONS FROM
SECTION B

2. QUESTIONS MAY BE WRITTEN IN ANY ORDER

3. AS MUCH AS POSSIBLE, USE RELEAVENT EXAMPLES

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SECTION A (Compulsory)

QUESTION 1
(a) Do a SWOT analysis for Focus Plastic plc. [15 Marks]
(b) Discuss the strategies that Focus Plastic plc can pursue to out-compete rivals in
the industry. [25 Marks]

SECTION B (Answer any three (3) questions from this section.

QUESTION 2
Two businessmen, who shared a room at college, are discussing their professions and
careers over lunch. You over hear one saying to the other “Strategic Management is a
futile exercise in Zimbabwe’ Discuss. [20 Marks]

QUESTION 3
Assess several strategies an organization can employ in high velocity markets.
[20 Marks]

QUESTION 4
Demonstrate how you can use Porter’s five competitive generic strategies to better deal
with strategic planning challenges in Zimbabwe’s current situation. [20 Marks]

QUESTION 5
A strategy is as good as its implementation. Discuss. [20 Marks]

QUESTION 6
Outline the role of objectives in strategic planning. [20 Marks]

END OF EXAMINATION

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