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  • Pricing Value Checklist

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    Andrei
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    The document discusses pricing strategies to maximize value for products and services. It recommends charging a higher price than competitors to signal higher value to customers, as high prices are perceived to deliver better results. It also advises maximizing value using a value equation by focusing on solving important problems for customers, demonstrating a high likelihood of success, minimizing the time it takes to achieve results, and reducing the effort and sacrifices required.

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    The document discusses pricing strategies to maximize value for products and services. It recommends charging a higher price than competitors to signal higher value to customers, as high prices are perceived to deliver better results. It also advises maximizing value using a value equation by focusing on solving important problems for customers, demonstrating a high likelihood of success, minimizing the time it takes to achieve results, and reducing the effort and sacrifices required.

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    13 views1 page

    Pricing Value Checklist

    Uploaded by

    Andrei
    The document discusses pricing strategies to maximize value for products and services. It recommends charging a higher price than competitors to signal higher value to customers, as high prices are perceived to deliver better results. It also advises maximizing value using a value equation by focusing on solving important problems for customers, demonstrating a high likelihood of success, minimizing the time it takes to achieve results, and reducing the effort and sacrifices required.

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    of 1

    Pick Your Pricing & Maximize Value

    III. Charge What It’s Worth: New Price________________________________________


    ❏ Be more expensive than everyone else (by enough that it causes consumer to pause)
    ❏ High Price = Higher Value (wine example)
    ❏ Higher prices get people better results (and are therefore ethical)

    IV. Maximize Value Using Value Equation


    ❏ Maximize Dream Outcome (solve problem worth solving)
    ❏ Maximize Perceived Likelihood of Success (testimonials & proven case studies)
    ❏ Minimize Time to Success (How can we make this faster? How can we show progress?)
    ❏ Minimize Effort & Sacrifice (How can we make this easier? More Seamless? Convenient?)

    Copyright © Acquisition.com LLC. Resale or redistribution of this material is strictly prohibited.

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