THE ANATOMY OF THE PERFECT LINKEDIN™️ POSTS

Text + Image Post

Text + Image Post Document (PDF) Post All Posts
Ideal Text Length: 900 - 1200 Characters
Ideal Text Length: 900 - 1200 Characters
Ensure Formatting consistently
Exceeding the ideal length
Exceeding the ideal length
by 300 characters leads to
Aim for Include the post's impacts performance, 15-30%
by 300 characters leads to about 25-50 typically increases to...
aa10% reduction in reach. guidance is
10% reduction in reach. words
12 slides less than 500
per slide.

Posturing
characters
The choice of image is critical;
The choice of image is critical;
opt for genuine, personally
opt for genuine, personally
created photos over stock images. Use a max of
created photos over stock images. Design (posting and nurturing) within
should three colors Favor a
reflect your vertical the first 60 minutes can lead to a

40%
More images increase
More images increase brand, format
reach, but it's best
reach, but it's best toto
limit it to no more than...
limit it to no more than... increase in reach.
Proper formatting can have a
Proper formatting can have a
Reserve Combine
positive impact on both reach personal with other Multi-fonts, bolding, and
positive impact on both reach
and engagement.
and engagement. stories for content
types for a
Post in the
morning
more than 15 symbols may
see lesser reach up to...
15%
instructional for optimal
successful
While timing can usually be carousels. blend results
While timing can usually be
flexible, it should align with
flexible, it should align with Posing questions in
the message's intent.
the message's intent. your posts can result
in an average of 20%
These
for
posts are
storytelling
best
and
suited
These posts are best suited
sharing
LinkedIn™️Poll more reach and 35%
more engagement.
for storytelling and sharing Keep text length below 500 characters.
infographics.
infographics.
Offering an explanation of When three or more
the poll's purpose and intent tagged individuals fail to
is key to engagement. respond, there is a penalty.

Articles & Newsletters ... thoughtfully crafted

1

Ideal text length: 800 - 1,200 words answer options yield the Diversifying your content formats
Formatting: use short paragraphs best results. may enhance engagement by up to

50%
and headlines to make it scanable

FREQUENCY: Consider making "Other, see

X2
Don’t overdo
Rich Media, the last option... my comment."
It's crucial to identify
and adhere to optimal
Focus on One
posting times.
External Source
Every MONTH
Timing: Publish your Article on Weekdays
Stick to the default duration of
1-week and avoid one-day polls.
CONSISTENCY
SUN MON TUE WED THU FRI SAT
FREQUENCY
Think about creating a
Creating comment threads
Credibility - Optimise for SEO and use hyperlinks Carousel or Text + Image
Post to showcase the results. increases engagement by 60%
Share your article on other social
networks and LinkedIn™️Communities Avoid a series of low-
Pose a clear, straightforward performing posts, as this
question—avoid
All Posts overly can cause the algorithm
niche topics. to diminish your visibility.
Text Only Post
Ideal text
1 length: Between 1,800 - 2,100 characters.

AVOID Posts under 1,000

TOO BRIEF
CONTENT
characters typically see
a 25% drop in reach. Video Post Use
Focus on the first 8 seconds

Ideal Video Length: 1.20 MINs Vertical

Thoughtful formatting
can positivel influence
Ensure a reach and engagement.
concise
Invest effort
and clear in crafting compelling
(Between 1 and 2 MINs) format
and add a as 30% will leave if
Depending the Content
Pillar Video can be used Thumbnail it’s not insightful
throughout the whole week

structure. hooks and conclusions.

Upload Native Video,
These posts are ideal for...
Use to explain try to avoid links from...
There is NO negative
impact for posting
storytelling processes, tools
multiple text-only and sharing actionable tactics or cover events. Think about a clear and compelling CTA
posts in succession

Written and Compiled by Richard van der Blom & Team | Designed by Nurjesa Shehadeh
THE ALGORITHM INSIGHTS 2024 INFOGRAPHIC
MEASURING: SCULPTING YOUR 7 SECRET SAUCES
POSTS PERFORMANCE FEED: THE INSIDER’S FOR LINKEDIN™ POST
VS. MEDIAN REACH BLUEPRINT PERFECTION

Profile Page 1. Connect & Engage:

New bonds, better feed.
2. Visual
Polls 1.62x 2.19x Velcro: Grab
attention
with striking
Document 1.44x 1.44x imagery/
2. Play Tag: Interact
frequently with creators. media
Text + Image 1.27x 1.19x 1. Hook 3. Neat &
'Em Hard: Tidy: Format
Start with for quick
LinkedIn™ Video 1.17x 1.40x a bang. reads and
scrolls
3. Pick Your Flavor: Show
Text Only 0.90x 0.46x preference in content. 5. Dwell
Time: Aim
for more
External Link 0.61x 0.69x than a
glance.
Article 0.58x 0.77x 4. Mutual Vibes: Engage
and be engaged. 4. Length 6. Strong
Matters: Finish: End
Repost Thoughts 0.38x 0.47x Adjust with an
according to irresistible
post type. call-to-action
or PS.
5. DMs Matter: Personalize 7. Tick Tock
your interactions. Consistency:
THE ART OF Post like
“PURTURING” clockwork.

6. Bookmark Brilliance:
1. Engage, Don't Post & Ghost: Save what sparks insight.
Stick around to mingle.

MORE INSIGHTS:
7. Curate Ruthlessly:
2. Comment Response:
Unfollow the noise.
NAVIGATING
Hit back within the first hour. CONTENT DYNAMICS
1. Keep Content Unlocked:
3. Ignite Comment Threads: Gating slashes reach by 90%.
Keep the comment chain alive.
CONTENT
STRATEGY PILLARS 2. Linking Out? Drop the
Preview for better reach.
4. Tag with Intent: 1 - Personal Storytelling
Tag 'em so they'll bite.
2 - Thought Leadership
3. Live & Audio's Star Power:
Boost engagement by 40%.
3 - Event Content
5. Second Wind: Repost after 6
– 8 hours for extended visibility. 4. Space It Out: More than one
4 - Educational Content
post a day is a no-go.
5 - Industry Related Content
5. Hashtags: Not the growth
6. Featured Section Update: 6 - Unique Value Proposition
hack they used to be.
Showcase your greatest hits.
7 - Employer Branding
6. First Move Matters: Initial
engagement shapes algorithm favor.
7. Recycle Smartly: Repurpose
your content in different formats
ENGAGEMENT IMPACT 7. Edit Smart: Small tweaks
RATIO ON OWN POST escape penalties (-15% editing)

8. Patience Pays: Reach grows

Repost
Type of
Like Comment
Repost
with Save
Click ‘see 30% on days two and three.
Engagement Instantly more’
Thoughts

Original Post 1 15 10 3 8 5 Written and Compiled by Richard van der Blom & Team
Designed by Nurjesa Shehadeh