Table of contents

Chapter Content Page no

1 Introduction about the organization

2 Organization profile

2.1 Organization profile

2.2 Company history

2.3 Nature of business

2.4 Vision and mission

2.5 Product profile

2.6 Ownership pattern

2.7 Achievements and Awards

2.8 Workflow MODEL

2.9 Future growth and prospects

3 McKinsey 7s framework and porter's five force model

4 SWOT analysis

5 Financial analysis

6 Learning experience
EXCECUTIVE SUMMARY:

This is an internship report on the Organizational Study of KORRUN INDIA PVT LTD and Building Solutions,
India. It has been prepared to fulfil the requirements of MBA Degree

.This internship report stresses on the knowledge and experience I have gathered from KORRUN INDIA
PVT . I had to enquire and discuss with different stake holders and also an analysis on the various roles and
strategies of Bosch Energy and Building Solution’s experience and research data.

The objectives of the study are to study & to analyse various roles and strategies of KORRUN INDIN PVT
LTD. This report has been prepared by collecting all the data and work carried out by me.

This report consists of six chapters. First chapter includes the introduction. Second chapter gives an
overview of the company, their nature of the business and their work model. Third chapter discusses on
how KORRUN INDIN PVT LTD implements Mckensy’s 7S framework and Porters five force model in real
time day to day work. Fourth Chapter gives us an opportunity to look into the organizations SWOT analysis
and their strategy to overcome their weakness. Fifth Chapter looks into the financial statements of the
organizational and year on year reviews. Sixth chapter presents my personal learning experience and
experience gathered through this internship.

I have also included a list of their clients and KORRUN INDIA PVT LTD Products they are offering. Later, I
discussed about the work that I had to carried out, Analysis on the content strategy for brand awareness
used by competitors via LinkedIn and suggested LinkedIn posts by analyzing the competitor’s type of
content strategy (customer awareness, customer acquisition, employer branding, corporate image,
company strength) for driving brand awareness. Created guidelines for LinkedIn Company Page Posts as
this will have the most efficient impact on customers through social media platforms like LinkedIn. Finally,
discussed about the creation of social media editorial calendar [LinkedIn] and Analysis on list of targeted
companies

The main findings of the study are as follows: KORRUN INDIA PVT is investing lot of time and money on the
Operationalizing the Digital Marketing Strategy of KORRUN PVT LTD INDIA.

Some recommendation of the study are: More investments in digital marketing is needed whichmay give a
better scope of automation and visibility of the brands and make the advertising and marketing
atmosphere.
 INTRODUCTION ABOUT INTERNSHIP:

The Internship program is designed to provide students engaged in a field experience with an opportunity
to share their insights, to explore the links between students’ academic preparation and their field work,
and to assist participants in developing andcarrying out the major research project which will serve to
culminate their internship experience.

Internship are individualized and tailored to the needs and interests of each student in the program. As
part of the internship experience, students are expected to take an active role in the finding an appropriate
internship for themselves.

Objectives of internship:
• To train student how to work under pressure.

• To improve creativity, time management, and how to work efficiently.

• To learn about leadership and take responsibility at working place.

• To know the job desk and work structure in Various department.

• To learn new recipe, new techniques and standard used in intern’s workplace.

• Help student to explore a career path.

• Gain valuable work experience.

• Help student develop and refine skills.

• Provide a network with professionals in the field.

• To expose the student to professional mention who will provide the student with support in the early
stages of the internship and provide an example of behavior expected in the intern’s workplace.