Create a

Customer Persona
and Journey
Worksheets
Target Audience
Craft a target audience for your selected business

Target Audience Name:

Maria, the Biodex Reseller

Needs

Maria, like other resellers of cleaning products, seeks high-quality cleaning products that can meet
the cleaning needs of her customers while also providing an attractive profit margin for her business.

Demographics

Age: 30-50 years

Gender: Female
Household Income: Medium to medium-high
Education/Occupation: Maria may have various
levels of education and occupations, ranging from
housewives to small business owners.
Location: Citizens of Guatemala, mainly in urban
areas where departments and cleaning businesses Place image here
operate.

Interest
Maria has a particular interest in home care and
cleaning, as her business focuses on providing
high-quality cleaning products to her customers.
She may also be interested in business
opportunities and marketing strategies to
increase her sales and grow as a reseller.
Behaviors
Maria is typically an active and entrepreneurial
person, constantly seeking new opportunities to
expand her business. She participates in reseller
networks and local business groups to obtain
information about new products and sales
strategies. Additionally, she makes wholesale
purchases of high-quality cleaning products to resell
to her customers, maintaining a focus on the quality
and profitability of her business.

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Map Your Customer’s Journey
Answer the questions below for each phase of the customer journey using the
target audience you developed for your selected business

Phase
Awareness When is my target most receptive?
● During the awareness phase, my target audience is most receptive when faced with
cleaning issues in their homes, such as tough stains or dirty surfaces.
● Strategies to reach them: Online and offline advertising highlighting the benefits of
using high-quality cleaning products to address their cleaning issues.

Interest How can I relate my product to my target’s needs?

● During the interest phase, I can relate my products to the needs of my target
audience by emphasizing their effectiveness, safety for the home and environment,
and their value for money.
● Strategies to relate products: Publish educational content about the importance of
cleaning and how our products can help solve common cleaning issues.

Desire How can I show my target my product really fits in their life?
● During the desire phase, I can demonstrate to my target audience that my products truly fit
into their lives by showcasing satisfied customer testimonials, product demonstrations, and
offering discounts or special promotions.
● Strategies to demonstrate product fit: Conduct live demonstrations on social media, create
customer videos showing how our products have improved their daily lives, and offer free
samples for customers to try our products.

Conversion How can I get my target to take action?

● During the conversion phase, I can get my target audience to take action by offering
an easy and convenient shopping experience, secure payment options, and a
customer satisfaction guarantee.
● Strategies to achieve conversion: Optimize the online purchase process, offer first
purchase discounts, and money-back guarantees.

Advocacy How can I make my target into an advocate?

● During the advocacy phase, I can turn my target audience into brand advocates by
encouraging engagement on social media, soliciting reviews and testimonials, and offering
incentives for referring friends and family.
● Strategies to convert into advocates: Create a loyalty program that rewards loyal customers,
encourage customers to share their experiences on social media with specific brand
hashtags, and offer exclusive discounts to customers who refer new clients

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