Branch Sales Staff Distributors Retailers Contacted Currently

Mumbai AKN 4 1100

Mumbai SND 7 2050
Mumbai MTL 5 3300
Mumbai RSP 2 800
Branch Total 18 7250
Kolkata SBN 6 640
Kolkata MKJ 7 1800
Branch Total 13 2440
Chennai PKG 7 1050
Chennai AKM 8 800
Chennai SP 7 600
Branch Total 22 2450
Delhi PKB 3 800
Delhi SS 4 500
Branch Total 7 1300
Bangalore SES 4 700
Bangalore INT 5 750
Bangalore NSM 10 1000
Bangalore VKG 7 800
Branch Total 26 3250
Hyderabad IT 1 150
Hyderabad RA 1 213
Hyderabad SKM 9 330
Hyderabad MLP 6 200
Hyderabad JJS 9 420
Branch Total 26 1313
Grand Total 112 18003
Annual Target (Lakhs) Sales/Distribution (Lakh) Sales/Retailers Market Share (%)
21 5.25 1909 11.00
15 2.14 732 11.00
15 3.00 455 5.00
15 7.50 1875 37.00
66 3.67 910 10
14 2.33 2188 2.00
35 5.00 1944 5.00
49 3.77 2008 4
47 6.71 4476 16.00
37 4.63 4625 14.00
22 3.14 3667 13.00
106 4.82 4327 15
11 3.67 1375 5.00
28 7.00 5600 20.00
39 5.57 3000 11
16 4.00 2286 5.00
11 2.20 1467 4.00
13 1.30 1300 5.00
21 3.00 2625 9.00
61 2.35 1877 6
6 6.00 4000 4.00
8 8.00 3756 3.00
14 1.56 4242 23.00
19 3.17 9500 6.00
16 1.78 3810 12.00
63 2.42 4798 7
384 3.43 2133 7.43
268.61
Area Code A= Avg S = Small L = Large Total Industry Sales Expected Annual Sale
A 191 44.00
S 136 77.00
S 300 25.00
A 41 74.00
668 177.89
L 700 12.00
A 700 35.00
1400 45.50
L 294 112.00
L 264 112.00
A 169 91.00
727 320.65
A 220 15.00
S 140 80.00
360 75.83
L 320 20.00
L 275 20.00
S 260 50.00
L 233 63.00
1088 145.73
S 150 4.00
A 267 3.00
A 61 207.00
L 317 36.00
A 133 108.00
928 176.60
5171 831.72
Sales/Distribution Sales/Retailers New Annual Target Increase in Annual Target
11.00 4000 24.15 3.15
11.00 3756 17.25 2.25
5.00 758 17.25 2.25
37.00 9250 17.25 2.25
9.88 2454 75.90 9.90
2.00 1875 16.10 2.10
5.00 1944 40.25 5.25
3.50 1865 56.35 7.35
16.00 10667 54.05 7.05
14.00 14000 42.55 5.55
13.00 15167 25.30 3.30
14.58 13088 121.90 15.90
5.00 1875 12.65 1.65
20.00 16000 32.20 4.20
10.83 5833 44.85 5.85
5.00 2857 18.40 2.40
4.00 2667 12.65 1.65
5.00 5000 14.95 1.95
9.00 7875 24.15 3.15
5.60 4484 70.15 9.15
4.00 2667 6.90 0.90
3.00 1408 9.20 1.20
23.00 62727 16.10 2.10
6.00 18000 21.85 2.85
12.00 25714 18.40 2.40
6.79 13450 72.45 9.45
7.43 4620 441.60 57.60
Sum of Total Industry Sales Branch
Sales Staff Bangalore Chennai Delhi Hyderabad Kolkata Mumbai
AKM 264
AKN 191
INT 275
IT 150
JJS 133
MKJ 700
MLP 317
MTL 300
NSM 260
PKB 220
PKG 294
RA 267
RSP 41
SBN 700
SES 320
SKM 61
SND 136
SP 169
SS 140
VKG 233
Total Result 1088 727 360 928 1400 668
21%
Total Result
264
191
275
150
133
700
317
300
260
220
294
267
41
700
320
61
136
169
140
233
15513
Branch Sum of Market Share (%) Market Share
Bangalore 23.00 11%
Chennai 43.00 20%
Delhi 25.00 12%
Hyderabad 48.00 23%
Kolkata 7.00 3%
Mumbai 64.00 30%
Total Result 254.40 100%
 Region Market Share Total Industry Sales (%) 35%
Bangalore 11% 21%
Chennai 20% 14% 30%
Delhi 12% 7%
Hyderabad 23% 18% 25%

Kolkata 3% 27%
20%
Mumbai 30% 13%
15%

10%

5%

0%
Bangalore Chennai

Market Sha
%

%
Bangalore Chennai Delhi Hyderabad Kolkata Mumbai

Market Share Total Industry Sales (%)

 Targeted Market Share Market Share
Bangalore 6 11% Underachieving in this region
Chennai 15 20% Overachieving in this region
Delhi 11 12% Underachieving in this region
Hyderabad 7 23% Overachieving in this region
Kolkata 4 3% Underachieving in this region
Mumbai 10 30% Overachieving in this region
 Branch Annual Sales (Lakhs) % Contribution Distributors Sales/Distributor (Lakhs) Industry Sales
Mumbai 66 17.19% 18 3.67
Kolkata 49 12.76% 13 3.77
Chennai 106 27.60% 22 4.82
Delhi 39 10.16% 7 5.57
Bangalore 61 15.89% 26 2.35
Hyderabad 63 16.41% 26 2.42
Total 384 100% 112 3.43
Market Share Expected Market Share (20%) & Sales Absolute % Growth 20% MS wrt Region % Contb
Absolute