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    48HFP - Logo Style Guide

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    gimnasioactoral
    The document is a logo redesign proposal from designer Anthony for client 48 Hour Film Project Inc. It proposes updating the logo to use a grid system with simplified typography. The new logo centers around the colors purple and orange. Versions include primary and secondary logos, monochrome, and icons showing city names. Before and after images showcase the proposed changes.

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    48HFP - Logo Style Guide

    Uploaded by

    gimnasioactoral
    5 views19 pages
    The document is a logo redesign proposal from designer Anthony for client 48 Hour Film Project Inc. It proposes updating the logo to use a grid system with simplified typography. The new logo centers around the colors purple and orange. Versions include primary and secondary logos, monochrome, and icons showing city names. Before and after images showcase the proposed changes.

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    48HFP_Logo Style Guide

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    The document is a logo redesign proposal from designer Anthony for client 48 Hour Film Project Inc. It proposes updating the logo to use a grid system with simplified typography. The new logo centers around the colors purple and orange. Versions include primary and secondary logos, monochrome, and icons showing city names. Before and after images showcase the proposed changes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    5 views19 pages

    48HFP - Logo Style Guide

    Uploaded by

    gimnasioactoral
    The document is a logo redesign proposal from designer Anthony for client 48 Hour Film Project Inc. It proposes updating the logo to use a grid system with simplified typography. The new logo centers around the colors purple and orange. Versions include primary and secondary logos, monochrome, and icons showing city names. Before and after images showcase the proposed changes.

    Copyright:

    © All Rights Reserved
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    Flag for inappropriate content
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    of 19

    48HFP

    Client 48 Hour Film Project Inc


    Job Logo Restyling
    Proposal A Version 002
    Designer Ant
    Date February 11, 2022
    City Milan, Italy

    Logo Restyling
    48HFP Logo Restyling Old version

    © 2022 Anthony Nostro 1


    48
    48HFP Logo Restyling New design

    The 48 Hour Film Project

    © 2022 Anthony Nostro 2


    48
    48HFP Logo Restyling Grid system

    Old design

    New design

    The 48 Hour Film Project

    © 2022 Anthony Nostro 3


    48HFP Logo Restyling Grid system - Logo primary version

    © 2022 Anthony Nostro 4


    48HFP Logo Restyling Grid system - Logo secondary version

    The
    48 Hour
    Film Project
    © 2022 Anthony Nostro 5
    48HFP Logo Restyling Primary color palette

    The corporate color palette


    centers around on the primary
    colours, purple and orange.

    PANTONE 7665 UP PANTONE 143 C

    100% 70% 50% 30% 10% 100% 70% 50% 30% 10%

    RGB 107 46 129 RGB 234 179 44


    CMYK 72 95 8 0 CMYK 8 30 96 0
    HEX 6B2E81 HEX EAB32C

    © 2022 Anthony Nostro 6


    48HFP Logo Restyling Logo font

    The Type styling is set out in simple, clear lines, embracing


    utilitarian glyphs for clear and concise reading.

    Typography - DIN Condensed Bold

    One weight is utilised - Bold

    Body type (weight: Bold):


    Tracking 0 pt

    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    Leading: Auto

    abcdefghijklmnopqrstuvwxyz
    1234567890

    © 2022 Anthony Nostro 7


    48HFP Logo Restyling Logo primary version

    © 2022 Anthony Nostro 8


    48HFP Logo Restyling Logo secondary version

    © 2022 Anthony Nostro 9


    48HFP Logo Restyling Before and After

    Before After

    © 2022 Anthony Nostro 10


    48HFP Logo Restyling Monochrome

    © 2022 Anthony Nostro 11


    48HFP Logo Restyling Cities icon set

    © 2022 Anthony Nostro 12


    48HFP Logo Restyling Monochrome logo cities version

    Rome Milan Milan


    Teatro Brancaccio SuperStudio+ Cinema Roma
    October 4, 2022 November 12, 2022 February 7, 2022

    © 2022 Anthony Nostro 13


    48HFP Logo Restyling Colours logo cities version

    Rome Milan Milan


    Teatro Brancaccio SuperStudio+ Cinema Roma
    October 4, 2022 November 12, 2022 February 7, 2022

    © 2022 Anthony Nostro 14


    48HFP Logo Restyling --

    ROME LOS ANGELES JOHANNESBURG

    Rome Milan Milan


    Teatro Brancaccio SuperStudio+ Cinema Roma
    October 4, 2022 November 12, 2022 February 7, 2022

    © 2022 Anthony Nostro 15


    48HFP Logo Restyling Alternative Monochrome Version

    © 2022 Anthony Nostro 16


    48HFP Logo Restyling Alternative Color Version

    © 2022 Anthony Nostro 17

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