Tolentino, Paula Mae T.

Topic: Emergence of E-Commerce Platforms: Exploring the Disruption of E-commerce on

Traditional Retail Stores

Research Question: In what way has the emergence of e-commerce influenced the purchasing
habits of consumers, including customer preferences?

1.) 2-5 funding agencies/organizations (copy and paste the link to the web site and their
vision-mission)
- Philippine Institute for Development Studies (PIDS)

Mission:
PIDS provides forward-looking, responsive, and evidence-based policy research and
actionable advice required in the formulation of development plans and policies and to
enable informed public discourse in the country.

Link: https://www.pids.gov.ph/

- Philippine Council for Industry, Energy and Emerging Technology Research and
Development (PCIEERD)

Mission:
Provide strategic leadership in enabling innovation in industry, energy sectors and
emerging technology
PCIEERD commits to:
● Formulate national policies, plans, programs, and strategies for S&T
development in the industry, energy and emerging technology sectors;
● Allocate government and generate external funds for research and development
● Manage STI programs and projects implemented and supported by the Council
towards utilization and adoption

Link: https://pcieerd.dost.gov.ph/

- Federation of Filipino-Chinese Chambers of Commerce and Industry, Inc.

(FFCCCII)

Mission:
“To devote time, talent and resources to projects that will contribute to the country’s
economic, social cultural development.”

Link: https://www.ffcccii.org/
- Ayala Foundation
 Mission:
We envision communities where people are productive, creative, self-reliant, and proud
to be Filipino.

Link: https://www.ayalafoundation.org/

2.) Turn your research question into a RESEARCH GOAL.

This study aims to analyze the influence of the emergence of e-commerce on the purchasing
habits of consumers, including the shift in their preferences.
3.) Come up with at least one RESEARCH OBJECTIVE under that goal.
- To determine the key factors motivating consumers’ adoption of e-commerce platforms
and to examine how these factors influence consumers’ purchasing decisions.
- To analyze the impact of personalized marketing strategies on consumer preferences in
the e-commerce context.
- To examine the contribution of affordability, convenience, and accessibility in altering
consumer purchasing habits within the context of online shopping.