LIVED EXPERIENCES OF THE SELLERS WHO BENEFITED

SOCIALMEDIA FOR BUSINESS DURING THE PANDEMIC

IN THE PARTIALL FULLFILMENT OF THE REQUIREMENTS OF

THE

RESEARCH 12

Matanao National High School

Division of Davao Del Sur

S.Y. 2021-2022

Proponents

Arnmane D. Kinontao

Baby Leonor R. Razonable

Regie G. Tropico

Rica Mae E. Campasas

Jayrald L.Veradio
 CHAPTER I

INTRODUCTION

Background of the Study

"Severe acute respiratory syndrome coronavirus-2 (SARS-CoV-

2)," a newly discovered novel coronavirus, produced a highly

contagious sickness known as coronavirus disease 2019 (COVID-19).

The virus was originally discovered in Wuhan, China, in December

2019, and has since spread across the globe in less than three

months, with the World Health Organization (WHO) declaring a global

pandemic on March 11, 2020. So far, the ongoing pandemic has

wreaked havoc on the world's wealthiest nations, and it is also posing a

serious threat to low- and middle-income countries (Lone and Ahmad,

2020)

The coronavirus (COVID-19) pandemic, as well as the

accompanying preventative measures (such as "stay at home"), which

were implemented in Germany in March 2020, resulted in significant

societal and economic constraints, as well as a massive increase in

digitalization. Because of the required reduction in face-to-face contact,

the usage of digital media in the economy and society has skyrocketed.

The focus of this article is on online grocery retail (e-grocery) and its

economic and spatial expansion. Because of shifting socio-political

settings, crises can both create and propel innovations and their

diffusion (Archibugi, 2017). After the use of social distancing in the

efforts to control the spread of the coronavirus epidemic in Indonesia,

electronic commercial (e-commerce) transactions have seen a rapid

development (Covid-19). Initially, people's interest in shopping online

was sparked by the need to purchase masks and hand sanitizers to

protect themselves from the sickness. Then there was a surge in

demand for stationery (due to the growing tendency of working and

studying from home) as well as medical equipment. However, there

have been numerous instances where clients have suffered losses as

a result of the utilization of this form of commercial transaction. There

are legislative safeguards in place for electronic transactions

(Matompo, 2020).

In the Philippines, to accommodate the increased demands of

people who are confined in their home, the COVID-19 epidemic has

transformed the retail environment from brick and mortar to online

order processing and linking to last-mile logistics suppliers. E-

commerce is the process of buying and selling goods and services

through the internet using numerous methods (EC). E-commerce refers

to the sale of goods and services through the internet using a variety of

methods (EC). According to Castro (2019) and Magkilat (2020), EC

activities are expected to contribute for half of the country's economy

by 2022 (Limon, 2021)

Many elementary and secondary public teachers in Davao del

Sur have been caught purchasing online. With so many different online

stores, it's crucial to determine if the brand value established by these

stores adds to online shopping satisfaction, as this can give shoppers

the confidence to shop. Several studies have already discovered

linkages between brand equity and customer satisfaction in offline

businesses that only focused on tangible brands. The purpose of this

study was to fill a gap in the literature about the impact of customer-

based brand equity on customer satisfaction in an online environment

(Balderaz and Campos, 2020).

 Research Objectives

This study aims to determine and answer the following:

a. To know the difference between selling on social

media and face to face selling.

b. To investigate the benefits of social media to

businesses during pandemic.

c. To know the ways or strategies of sellers who

sells online.

Statement of the Problem

This study aims to determine the potential of social media

as a new platform of businesses during pandemic. Specifically, it

aims to answer the following:

a. Is there a significant difference between online

selling and face to face selling?

b. How can social media platforms bring value to the

business sellers during pandemic?

c. What are the ways or strategies of business

sellers, selling on social media?

 Scope and Delimitation

This study focuses on lived experiences of the sellers

who benefited social media for business during pandemic. The

data will be collected from 100 sellers in Matanao, Davao del

Sur who are using Facebook or Instagram as tool for selling

their products.

This study will cover all sellers who have social media

accounts or pages who are residing in Matanao regardless of

whether or not they have physical stores. Sellers who are not

residing in Matanao are not within the scope of this study. This

study would be done through utilization of questionnaire to the

sellers as a survey and reference. By this strategy, the

researchers will be able to know the benefit of social media for

businesses in Matanao during pandemic.

 Significant of the Study

This study is of the essence as this will redound to the benefit of

the following:

Business owners. The findings of this study will help them to

know on how to run their business in times of pandemic through social

media.

Customers. The result of this study will inform them on how to

interact with sellers on social media.

Community. This study will help them to detect on how to use

social media as a new platform for doing businesses and how to buy

through social media.

Future researchers. This study will help them on their future

research as the basis of their study, and they can also get an idea on

how to do their research study.

To the other groups of people it would create an awareness on

how does social media works in terms of doing business and doing

online shopping.