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Assignment 2 Vocabulary Brush Up Task 1
Assignment 2 Vocabulary Brush Up Task 1
MARKETING 1
5. The process of gathering, recording and analyzing of data about customers, competitors and the market
is called market ______________.
a) review b) replay c) research
6. Recent market ______________ show that there is a considerable increase in the use of our technology
in the banking sector.
a) trends b) ideas c) trials
7. Last year we brought together a team to ______________ for a completely new type of car.
a) develop a concept b) make a concept c) start a concept
8. I don't think we'll have a problem ______________ this product. It will almost sell itself.
a) market b) to marketing c) marketing
9. Jane, could you bring me that ______________ on the Brazilian biotechnology sector?
a) rapport b) report c) note
10. The ______________ ( = statistics/figures) in this report cover three year trends in the manufacturing
sector.
a) matrix b) metrics c) mathematics
MARKETING 2
1. More and more companies are ______________ ( = accepting/doing) email marketing, although it's still
considered a less sophisticated way to market a product or service.
a) embracing b) embarrassing c) making
2. We have to work on our brand name ______________. 55% of consumers have never even heard of us!
a) aware b) awareness c) clarity
3. Our marketing software will help you track ______________ results correctly.
a) campaign b) champagne c) camp
5. Brand-______________ occurs more often when there are big differences between brands.
a) changing b) swapping c) switching
7. We hope to increase our ______________ ( = our percentage of sales on the market) to 20 percent
within 3-4 years.
a) market share b) market sharing c) market value
8. Buying ______________ ( = the rate at which customers buy something) is lower for office furniture
than for office supplies
a) level b) frequency c) ability
9. A ______________ found that price was the most important consideration when buying a cell phone.
a) customer report b) consumer science c) consumer research study
10. In the next six months, we have to ______________ to increase our brand's equity ( = worth).
a) take steps b) make steps c) do things
MARKETING 3
1. A ______________ market, is a market which an organization/company sets its views on.
a) target b)targeting c) bullseye
2. When describing a product's benefits, one often uses the words "tangible" ( = real), and
"______________" ( = inherent).
a) intangible b) intrinsic c) introductory
3. Brands that have high perceived value are often included in a ______________'s consideration set. ( =
buyer's consideration set)
a) purchase b) seller c) purchaser
4. To "trade off" A for B, means to gain A ______________. For example, people often trade off price
against product features.
a) at the expense of B b) as well as B c) for free
5. Bill's company was able to charge a ______________ ( = high price) in the market place because of their
positive brand equity. ( = the value built up in a brand)
a) premier b) promotion c) premium
7. Our marketing manager believes that a ______________ would highlight the new redesign.
a) name change b) change name c) naming change
9. The four P's of marketing (also known as the "marketing mix") refers to product, price, promotion and
______________ (= where the product can be bought)
a) place-setting b) place/placement c) placation
ADVERTISING 1
ADVERTISING 2
SALES 1
1. Have you seen last month's sales ______________?
a) figures b) figurines c) figs
2. Sales are ______________ by 50% compared to this time last year.
a) up b) higher c) high
3. We'll be looking to hire a sales ______________ soon.
a) rap b) rope c) rep
4. In much of the business world, the calendar year is divided into four ______________.
a) quarts b) quarters c) cubes
5. To write up a contract = To ______________ a contract
a) drought b) draw c) draft
6. The amount on the ______________ ( = an official bill) is higher than what we agreed on.
a) invoice b) draft c) paper
7. Our company offers a wide ______________ ( = variety) of software.
a) assortment b) sort c) assessment
8. I work for a company that does ______________ advertising.
a) outside b) external c) outdoor
9. We plan to launch a new sales ______________ to attract new customers.
a) company b) campaign c) comment
10. Our customer ______________ is made up of mostly middle-aged white men.
a) basis b) base c) collection
SALES 2
1. The numbers for the last quarter were very ______________ ( = positive).
a) encouraging b) discouraging c)distracting
2. What do you do with market research?
a) You make it b) You conduct it c) You create it
3. I don't really see a lot of sales ______________ for this product.
a) potential b) patent c) potency
4. The percentage of sales the company has left over as profit after paying all expenses is called a profit
______________ .
a) merger b)margin c) level
5. What percentage of your ______________ ( = potential deals) end in closed deals?
a) people b) chances c) leads
6. If a profit margin is "not sustainable", it means that:
a) the company is doing well b) the company doesn't need more money
c) the company won't be able to exist a long time if the profit margin doesn't increase
7. The most successful salespeople in a company are referred to as its "top ________________".
a) performers b) persons c) personnel
8. Tom did so well last year, he was ________________to management.
a) demoted b) promoted c) put
9. We plan to launch a new sales ________________ to attract new customers.
a) company b)comment c) campaign
10. There are several reasons for this ________________. ( = inability to understand one another/ come
to an agreement)
a) disconnect b) discomfort c) display
TRADE SHOW 1
TRADE SHOW 2
1. We're ____________________ a new version of our most popular product this Fall.
a) launching b) giving c) throwing out
2. We _____________________ about 200 new customers as a result of last year's trade show.
a) engendered b) generated c) endangered
3. A "qualified" lead is a potential customer that has _____________________.
a) expressed interest in your product/service
b) not expressed interest in your product/service
c) received some kind of certification
4. A person who attends a trade show is called _____________________.
a) an attendant b) an attendee c) attentive
5. Make sure you _____________________ ( = put into categories) and prioritize all the leads that you
generated at the show last week.
a) category b) make categories c) categorize
6. How are leads _____________________ in your company?
a) distribute b)spread c)distributed
7. Another word for trade show is _____________________.
a) convention b)trading show c) company show
8. The biggest industry trade show of the year _____________________ in Las Vegas from October 8-10.
a) takes part b) takes place c) takes time
9. Each booth space is about 10 feet _____________________.
a) width b) wider c) wide
10. All the top companies = All the _____________________
a) leading players b) leading plays c) good players
GENERAL BUSINESS ENGLISH
1. When someone "brings something to the table", it means that he/she _____________________.
a) has something to offer
b) has nothing to offer
c) buy everyone lunch
6. Bill, I need your _____________________ on this. What do you think of this design?
a) intake
b) install
c) input
8. P1: We've got a meeting in 10 minutes. Do I have to _____________________? P2: Yes, you do.
a) atone
b) attend
c) attain
10. He's away ______________________ at the moment, but he'll be back in an hour.
a) from his desk
b) from a desk
c) from the desk
GENERAL BUSINESS ENGLISH 2
6. I'm happy to inform you that we've reached another ____________________ ( = significant completion
point) with the successful completion of user testing.
a) milestone b) mile c) marker
7. After you visualize and plan a project, you have to ____________________ it.
a) implement b) imply c) implode
8. In the modern business world, "assigning multiple resources to a single activity" means:
a) spending lots of money to do a task b) getting one person to do a task
c) getting two or more people to do a task
9. We need someone who knows how to use offline advertising to ____________________ ( = increase)
online sales.
a) gain b) drive c) get
10. These issues could ______________________ ( = endanger) the completion of this project.
a) jeopardy b) jeopardize c) danger