Scribd Logo
Upload

Welcome to Scribd!

  • 4 views

    Research Methods

    Uploaded by

    Carlos
    This document outlines different research methods classified by their objective, output, orientation, and information. Exploratory qualitative methods like interviews and focus groups are used in the first orientation to generate theory, while conclusive quantitative methods like surveys and experiments test hypotheses and generate objective, statistical outputs to help make decisions. Descriptive and causal methods can provide either direct or indirect information on phenomena permanently or at a single instant in time.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Research Methods

    Uploaded by

    Carlos
    4 views1 page
    This document outlines different research methods classified by their objective, output, orientation, and information. Exploratory qualitative methods like interviews and focus groups are used in the first orientation to generate theory, while conclusive quantitative methods like surveys and experiments test hypotheses and generate objective, statistical outputs to help make decisions. Descriptive and causal methods can provide either direct or indirect information on phenomena permanently or at a single instant in time.

    Original Description:

    Original Title

    RESEARCH METHODS

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines different research methods classified by their objective, output, orientation, and information. Exploratory qualitative methods like interviews and focus groups are used in the first orientation to generate theory, while conclusive quantitative methods like surveys and experiments test hypotheses and generate objective, statistical outputs to help make decisions. Descriptive and causal methods can provide either direct or indirect information on phenomena permanently or at a single instant in time.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    4 views1 page

    Research Methods

    Uploaded by

    Carlos
    This document outlines different research methods classified by their objective, output, orientation, and information. Exploratory qualitative methods like interviews and focus groups are used in the first orientation to generate theory, while conclusive quantitative methods like surveys and experiments test hypotheses and generate objective, statistical outputs to help make decisions. Descriptive and causal methods can provide either direct or indirect information on phenomena permanently or at a single instant in time.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    RESEARCH METHODS

    classification

    By the OBJECTIVE By the OUTPUT

    FIRST ORIENTATION THEORY GENERATION


    (Define Hypothesis) (Analytical Purpose)
    - In-Depth Interviews EXPLORATORY QUALITATIVE Non observable facts
    - Focus Groups Subjective
    - Secondary Data Explanations
    (Qualitative)

    DIRECT INDIRECT
    DIRECT INFORMATION INDIRECT INFORMATION
    - In-Depth Interviews - Projective Techniques
    - Focus Groups
    - Mystery Shopper
    THEORY TESTING
    HELP TO MAKE THE DECISION (Statistical Purpose)
    (Test the Hypothesis) CONCLUSIVE QUANTITATIVE Observable facts
    Draw conclusions Objective
    Dimensions

    CAUSAL DESCRIPTIVE INSTANT PERMANENT


    CAUSE-EFFECT RELATIONSHIPS DESCRIBE THE PHENOMENON ONE TIME REGULARLY
    - Experiments - Surveys - Surveys - Panel
    - Observation - Observation - Omnibus
    - Storechecks - Storechecks - Tracking
    - Experiments

    You might also like