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Using ICT To Reduce The Burden On The Environment
Using ICT To Reduce The Burden On The Environment
Combating global warming is an urgent task for us or goods about, and in making possible the transi-
all. The Intergovernmental Panel on Climate Change tion from mechanical systems to software. Solutions
(IPCC) recommends that, worldwide, we must aim such as videoconferencing, e-learning, or integrated
for the target of reducing greenhouse-gas emissions point-of-sale systems can all help to lessen the envi-
to half the current levels by 2050 — but this will be ronmental load.
difficult to achieve using conventional approaches. While working towards reducing the environmen-
Innovation will be required in a variety of fields. We tal impact of our own factories and offices, Fujitsu
need advanced technologies, new social systems, must help to reduce the impact of society as a whole.
and a new market system. We have to change our For this purpose, in December 2007 the Fujitsu
lifestyles and our use of resources and energy. At Group launched its Green Policy Innovation project
Fujitsu, we consider that information and communi- (see Figure 1). Its aim is to cut the carbon footprints
cation technologies (ICT) can play a significant role in of our customers by means of green ICT.
promoting these changes. The project has two approaches: “of ICT” and “by
ICT”. The former means reducing the environmental
Fujitsu’s Green Policy Innovation impact of ICT equipment itself, while the latter involves
The Fujitsu Group, as a provider of ICT products introducing many kinds of environmentally-friendly
and services worldwide, believes that it is extremely solutions through using ICT in customers’ activities.
important to leverage the key characteristics of these We have put all of the Fujitsu Group’s technologies
technologies for the benefit of society overall. ICT and know-how into developing green ICT, and our so-
have the ability to improve efficiency and cut the lutions include software and services, as well as equip-
use of material goods, thus reducing energy de- ment such as networks, electronic devices, semicon-
mands and the burden upon the environment. ICT ductors and data centres. In Japan, the Fujitsu Group is
will be key in, for example, reducing the amount of aiming, through its Green Policy Innovation project, to
paper used in offices and the need to move people achieve a 7-million-ton reduction in greenhouse-gas
emissions by our customers for the four-year period Relevant departments within Fujitsu check for
from 2007 through 2010. solutions estimated to be capable of producing a
reduction in CO2 emissions of 15 per cent or more.
Visualizing the reduction of emissions These certified solutions are then announced on the
It is important for clients to be able to visualize Fujitsu website as being environmentally friendly. To
how ICT can help in a practical way. At Fujitsu, we make it easier to evaluate solutions, Fujitsu calculates
evaluate CO2 emissions before and after the intro- CO2 emissions per square or cubic metre in the case
duction of an ICT solution, so as to calculate and of materials, for example, or per piece of equipment
demonstrate its efficacy. Environmental effects are in the case of components or products.
classified into seven categories, covering such areas
as consumption of material resources, transport of Examples of ICT solutions
people or goods, office and warehouse space, ICT One example of an environmentally friendly solu-
equipment, and data communication networks. tion is e-learning. With traditional face-to-face educa-
These are converted into carbon emission figures, tion, there are many environmental loads, including
and the totals compared before and after use of the the CO2 emissions caused by people having to travel
ICT solution. to training facilities and by the distribution of ma-
terials such as paper texts. These
are avoided with the digital solu-
Figure 1 — Fujtsu Group’s “Green Policy Innovation” project tion of e-learning. We calculate
that, for a training programme
Using ICT to reduce customers’environmental impact for 5000 employees, for instance,
a 93-per-cent reduction in CO2
emissions could be achieved.
The digital tachograph made
Fujitsu Green ICT
by Fujitsu is a second example.
When attached to vehicles, this
Green policy solutions device automatically records such
By ICT Software/Services data as the distance traveled,
(Outsourcing and consulting)
speed, operational route, and op-
Green know-how
by incorporating
green practices
Pre-installation Post-installation
80 45%
60 IT/Network equipment
40 Human movement
20 Warehouse space
Resource consumption
0