Professional Documents
Culture Documents
As Prelim Coverage 1
As Prelim Coverage 1
PRELIM
The Spoliarium is an old painting by Juan Luna. Here the method of presentation used by the artist is
symbolism. With the use of heavy and strong brush strokes, Juan Luna expressed his anger over the abuses
and cruelties during that time, being suffered by his countrymen, the Filipinos, from the Spanish authorities.
The Lion Monument, Lucerne, Switzerland
The “Lion of Lucerne,” famous masterpiece of the early 19 th century, is dedicated to the
memory of the heroic fight and final defeat of the Swiss Guards in 1972 in Paris. The lion,
always considered a symbol of courage and strength, served the artist to demonstrate a
tragic event, a fight to the death. The heart pierced by a lance, the lion still holds its paw
over the shield with the lily coat of arms, emblem of the Bournbon kings.
5. Dadaism. A protest movement in the arts was formed in 1916 by a group of artists
and poets in Zurich, Switzerland. The Dadaists reacted to what they believed were
outworn traditions in art, and the evils they saw in society. They tried to shock and
provoke the public with outrageous pieces of writing, poetry recitals, and art
exhibitions. Much dadaic art was playful and highly experimental. The name “dada,” a
French word meaning “hobby horse,” was deliberately chosen because it was
nonsensical. Perhaps the best-known Dadaist was the French artist Marcel Duchamp.
Semiotics is concerned with everything that can be taken as a sign. A sign is everything
which can be taken as significantly substituting for something else. That ‘something
else’ does not necessarily exist exactly at the same time when the sign represent or
replace its position.
Therefore, it refers to as theory of lie, or deception because it can be used for
misleading or deceiving others.
SEMIOTICS PERSPECTIVES
Charles Saunders Peirce (born Sept. 10,
1839, Cambridge, Mass., U.S.—died April 19, 1914,
near Milford, Pa.), American scientist, logician, and
philosopher who is noted for his work on the logic of
relations and on pragmatism as a method of
research.
Charles Sanders Peirce is well-known as a
pioneer of pragmatism doctrine who has provided
Charles Saunders Peirce
The main principles containing Peirce’s theory are the human mind and sign
boundaries, the three-dimensional system (triadic/trichotomy) and the relativity
regarding the three typologies or taxonomies of signs (icon, index and symbol).
SAUSSURE’S SIGN OF THEORY
However, in his opinion the system of linguistic signs or language is the most
superior sign system compared to other sign systems that exist in the real world
because it plays an important role in constructing reality He focuses on the underlying
system of language (langue) as compared to the use of language (parole or speech).
There are several views or basic concepts underlying Saussure’s theory of sign, namely
the two-dimensional system, the consensus or conventional system , the networking
relationship between signs system and the arbitrary system.
In a nutshell, Saussure’s theory of sign gives more emphasis to internal
structure devoted to cognitive thought process or activity of human minds in structuring
the physical (material) or intangible (abstract) signs of their environments or
surroundings, and among them is the structure of linguistic signs in the language
system that allows them to function as human beings and communicate with each
other. Saussure’s theory is considered as the proponent to the thought that "language
does not reflect reality but rather constructs it" because we do not only use language or
give meaning to anything that exists in the world of reality, but also to anything that
does not exist in it” (Chandler, 2002, p. 28). Saussure’s principle is also known as
structuralism and has given the basic core to the mind of prominent scholars in other
fields, and one of the most important is the approach of structuralism by Levi Strauss.
The image is regarded as an “icon sign,” which means – beyond its narrow
association that is unique sign with a unique, particular, and highly nuanced meaning,
as different from a conventional sign, such as traffic or street sign that has a single
literal meaning agreed upon by social convention.
Presentation of the image
facial expression
body language
costume and accessories
natural or social background
is it friendly?
ironic
aggressive
2. Psychological insight:
costume
accessories
3. Setting:
natural social
domestic
Evaluation involves:
Form
Content
Intellectual/emotional contents
Medium
Techniques