Analyzing funnel video script

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Welcome to this tutorial on how to analyze funnels using WebEngage. In Welcome screen with
this video, we'll walk you through the process of understanding your funnels and WebEngage
funnel's performance and identifying areas for improvement.

The first step here would be to Access Funnel Data. Let's start by logging [Scene Transition: Accessing
into your WebEngage dashboard and selecting the funnel you want to Funnel Data and show the E-
analyze from the 'List of Funnels' section. For example, let's choose the commerce purchase funnel]
E-commerce Purchase Funnel. This gives you a comprehensive
breakdown of the funnel's performance, including conversion rates and
user behavior over selected time frames.

After accessing the data, we move on to Step 2, which is Interpreting Step 2: Interpreting
Conversion Rates. The idea here is to focus on the total conversion rate Conversion Rates with an
and the conversion rate between each step. A significant drop in illustration/visual
conversion between two steps suggests an area where users are facing
issues or losing interest. Now, let me take you through the sub-steps
involved.

Access the Funnel Analysis: To do so, navigate to the 'Analytics' tab in Supported visual doing so
WebEngage and select your funnel from the 'List of Funnels.' This will
open the funnel analysis page.

View Total Conversion Rate: At the top of the funnel analysis page, you'll Supported visual doing so
see the overall conversion rate, which is the percentage of users who
start at the first step and complete the final step.

Analyze Step-wise Conversion Rates: Below the total conversion rate, Supported visual doing so
you'll find a breakdown of conversion rates between each step, showing
the percentage of users who move from one step to the next.

Identify Problem Areas: Look for significant drops in conversion between Supported visual doing so
steps. A large drop-off might indicate a user experience issue or a
disconnect in the user journey.

Moving on to Step 3, Identifying Drop-off Points. Here you look for Step 3: Identifying Drop-off
stages with the highest drop-off rates. Understanding where users leave Points with an illustration
the funnel can help identify issues such as unclear messaging, technical
problems, or unmet user expectations. And this is how to do so.

Examine Each Step: In the funnel analysis, review the percentage of users Supported visual doing so
who drop off at each step.
Use Visualization Tools: WebEngage provides visual representations like Supported visual doing so
graphs or charts that help quickly identify where the most significant
drop-offs occur.
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Contextual Analysis: Consider the context of each step. For instance, a Supported visual doing so
high drop-off after adding items to the cart could indicate issues with
pricing, checkout process, or unexpected fees.

The final step now is to analyze the time spent, which is to examine the Step 4: Analyzing time spent
average time users take to move from one step to the next. Longer with an illustration
times might indicate points where users are experiencing confusion or
indecision. To do so

Access Time Metrics: On the funnel analysis page, look for metrics Supported visual doing so
indicating the average time users spend at each step.

Compare Time Across Steps: Note how long users typically take to move Supported visual doing so
from one step to the next. Longer times could indicate confusion or
hesitancy.
And then identify Potential Issues: For example, if users take a long time Supported visual doing so
on the payment page, it may suggest payment processing issues or
concerns about payment security.

And there you have it! By following these steps, you'll gain valuable A visual with a funnel and an
insights into your funnel's performance and be well-equipped to make analysis done right sign
data-driven decisions to optimize user journeys. Also, here are some tips
for analyzing funnels effectively.

Ensure regular monitoring to stay on top of your funnel performance by Tip 1: Ensure regular
regularly checking how changes in your website or marketing strategies monitoring and have a
impact user behavior. supportive visual for it
Apply different date ranges to observe how your funnel performance Tip 2: Use date filters with a
evolves over time. This helps identify trends and assess the effects of supportive visual
specific campaigns.
Leverage insights from continuous monitoring to refine and optimize Tip 3: Data-driven iterations
your strategies for improved performance. with a supportive visual

And last but not least, Explore WebEngage's knowledge base and help A visual of WebEngage
center for detailed guidance and best practices in funnel analysis. These knowledge base section
resources can be valuable in enhancing your understanding and
implementation of effective funnel strategies

Thank you for watching, and happy analyzing with WebEngage! Closing screen