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  • 9.1 The KPIs Per Funnel Stage (Downloadable Material)

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    uerico roehe
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    The document outlines key performance indicators (KPIs) for different stages of a marketing funnel, including awareness, interest, consideration, purchase, and loyalty/advocacy. For the awareness stage, it lists unique users, viewable impressions, and brand lift studies. In the interest stage, it lists website traffic metrics like time on site and page views, as well as social engagement. The consideration stage focuses on lead generation, engagement rate, and cost per lead. The purchase stage examines conversion rate, cost per acquisition, and average order value. Finally, the loyalty/advocacy stage looks at customer retention rate, lifetime value, net promoter score, and referral rate.

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    9.1 The KPIs per Funnel stage (Downloadable material)

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    The document outlines key performance indicators (KPIs) for different stages of a marketing funnel, including awareness, interest, consideration, purchase, and loyalty/advocacy. For the awareness stage, it lists unique users, viewable impressions, and brand lift studies. In the interest stage, it lists website traffic metrics like time on site and page views, as well as social engagement. The consideration stage focuses on lead generation, engagement rate, and cost per lead. The purchase stage examines conversion rate, cost per acquisition, and average order value. Finally, the loyalty/advocacy stage looks at customer retention rate, lifetime value, net promoter score, and referral rate.

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    © All Rights Reserved
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    6 views2 pages

    9.1 The KPIs Per Funnel Stage (Downloadable Material)

    Uploaded by

    uerico roehe
    The document outlines key performance indicators (KPIs) for different stages of a marketing funnel, including awareness, interest, consideration, purchase, and loyalty/advocacy. For the awareness stage, it lists unique users, viewable impressions, and brand lift studies. In the interest stage, it lists website traffic metrics like time on site and page views, as well as social engagement. The consideration stage focuses on lead generation, engagement rate, and cost per lead. The purchase stage examines conversion rate, cost per acquisition, and average order value. Finally, the loyalty/advocacy stage looks at customer retention rate, lifetime value, net promoter score, and referral rate.

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    of 2

    The KPIs per Funnel stage (Downloadable material)

    Awareness Stage

    CPU (Not only unique users), Viewable Impressions (Not CPM), Brand Lift Study

    Interest Stage

    You can use your website analytics to assess Website Traffic: The number of visitors to the website.

    Time on Site: The average time users spend on the website.

    Page Views: The number of pages viewed per user.

    Or look that your social ads manager to see the Social Engagement: Likes, shares, comments, or other
    interactions on social media platforms.

    Consideration Stage

    Lead Generation: The number of leads generated, such as form submissions or newsletter sign-ups.

    Engagement Rate: The level of interaction users have with content or ads.

    Cost per Lead: The cost incurred to generate each lead.

    Email Open Rate: The percentage of recipients who open marketing emails.

    Purchase Stage

    Conversion Rate: The percentage of website visitors who complete a desired action, such as making a
    purchase or filling out a form.

    Cost per Acquisition (CPA): The cost incurred to acquire a customer or lead.

    Average Order Value (AOV): The average value of each customer's purchase.

    Shopping Cart Abandonment Rate: The percentage of users who add items to their shopping cart but
    do not complete the purchase.

    Loyalty/Advocacy Stage

    Customer Retention Rate: The percentage of customers retained over a specific period.

    Customer Lifetime Value (CLTV): The predicted net profit generated from a customer over their
    lifetime.

    Net Promoter Score (NPS): A metric that measures customer loyalty and satisfaction.
    Referral Rate: The percentage of customers who refer others to the business.

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