UNIVERSITI TUNKU ABDUL RAHMAN ACADEMIC YEAR 2020/2021 JANUARY 2021 TRIMESTER FINAL ASSESSMENT FHCT1014 INTRODUCTION TO DATA ANALYTICS TUESDAY, 4 MAY 2021 TIME: 6.00 PM —9.00 PM (3 HOURS) FOUNDATION IN SCIENCE. Instructions to Candidates: REMINDER: You are reminded to read and adhere to the Final Assessment Instructions to Candidates that has been made available through the UTAR Portal before the commencement of Final Assessment (FA). The detailed instructions for this FA are as follows: General 1 This Final Assessment (FA) is an Individual, time restricted assessment which consists of FOUR (4) questions. ‘You are required to answer TWO (2) out of THREE (3) questions: Question 1: Answer ALL questions (Compulsory). Question 2 and Question 3: Answer ONE (1) question only. In cases where a choice of questions is provided, only answers to the initially chosen questions will be marked. Any additional questions answered will not be considered. Only ONE (1) online submission is allowed. You must submit the ANSWER SCRIPT by 9.00 pm, 4 May 2021. During the period of this FA, if you require any clarification from your lecturer(s), the contact details can be obtained from the FA guide/FA guidelines available on WBLE. You may refer to any books, lecture notes, published materials, online resources ete. when answering the questions. Candidates are reminded that Copy-and-Paste, Consultation, Discussion and Sharing of Answers with others are STRICTLY PROHIBITED in this FA. Answer Script File 5. 6. Please refer to the FA guide/FA guidelines for the submission format of the answer script file, ‘Note: Please keep the file size NOT exceeding 30MB per file. Please check your Index Number generated by the Division of Examinations, Awards, and Scholarships (DEAS). You MUST name your answer script file using the following file name for submission: Index Number_Course Code_Course Name This final assessment paper consists of 3 questions on 9 printed pages.2 FHCT1014 INTRODUCTION TO DATA ANALYTICS Answer Script File Submission 7. Your answer script file has to be submitted following the platform(s) as stated in the FA guide/FA guidelines before the duc time/date. 8. Please make sure you submit the correct, complete and final version of your answer script to the platform(s) as stated in the FA guide/FA guidelines. Contents of Answer Script 9. The first page of your submission is the Final Assessment Cover Page. You MUST use the template given and fill in the following information © Your Programme (Foundation in Arts/Science) © Your Index Number © Your Name © Your Student ID 10. The second page of your submission is the Final Assessment Declaration Statement. You MUST use the template given, and digitally sign on the form to indicate the authenticity of your submitted work is without plagiarism. 11, Bach question should be answered starting on a new page. 12, For answer scripts that require/contain drawings, equations and calculations with short text descriptions, you can hand-write your answers and then use the scanner apps in your smartphone to take a scanned copy, or you can type if necessary and include the scanned copy taken in the Word document, as part of your submitted answers. 13, Please include a page number on each and every page of your answer script. Ensure that each page of answer scripts is in sequence prior to online submission. WAR! iG OF PLAGIARISM 14,In the case of suspected plagiarism, the evidence will be submitted to the Examination Disciplinary Committee of the University. Disciplinary action shall be taken against any candidate who is found to have plagiarized in the answer submitted. Hence, candidates are reminded to abide by all University Rules and Regulations and any instruetions/guidelines relating to examinations/assessments. This final assessment paper consists of 3 questions on 9 printed pages.3 FHCT1014 INTRODUCTION TO DATA ANALYTICS Question 1: Answer ALL questions. {Total: 50 marks] a. @ (b) © Alia will be making chocolate brownies for her husband's birthday. She ‘manages to find the best chocolate brownies recipe on the Intemet and follows the recipe accordingly. Once the chocolate brownies are done, she feels that the texture and taste are not up to her expectation. So, she tries to make another set of brownies until she is satisfied with the product. Define explicit knowledge and tacit knowledge based on the situation above and elaborate how the situation relates to both types of knowledge. (6 marks) ‘Andy works as a data analyst in an online streaming media provider that uses big data analytics to understand customer preferences, in the hope of providing better products and services to customers. Based on this situation, answer the following questions. (State any THREE (3) attributes of big data. Explain how Andy could classify the data he obtains in his company as big data based on the attributes. (6 marks) (i) Suggest TWO (2) ways how big data analytics helps Andy’s company in providing better products and services to customers. (4 marks) (iii) Movies or TV shows searched by customers are one of the data that can be used by Andy in data analytics. Provide THREE (3) other useful data that could be used by Andy and his company to understand customer preferences. (6 marks) (iv) Identify ONE (1) of the challenges that Andy could face in handling big data. Explain your answer. @B marks) A survey about user satisfaction on Internet Service Provider (ISP) was conducted via Google Forms. The first five responses are given in Table 1.1. Table 1.1 No | Gender | ISP Reliability | Quality service | Comment (Rating) (Rating) 1_|Male | Masis__[5 5 Good 2_[Female [DeGi__|4 3 3_[Man | Uniphi_ [1 2 ‘Computer lag 4_| Female 4 4 | 5__| Female | I Mobile | 3 4 This final assessment paper consists oF 3 questions on 9 printed pages.4 FHCT1014 INTRODUCTION TO DATA ANALYTICS 1. (c) (Continued) @ @ i Gi) Gv) Discuss the pre-processing steps involved in the data analytics process for the data collected in Table 1.1. (10 marks) Identify the FIVE (5) attributes in Table 1.1 and classify them as categorical data or quantitative data. (5 marks) Google Forms can be used to collect data such as capturing students’ attendance. Explain the data storing method of Google Forms. (4:marks) Identify the type of data being stored once a Google Forms response is submitted and processed, Justify your answer. (2 marks) Mason met with an accident and severed his spine. He got himself admitted to a hospital. He was required to undergo X-Ray and MRI scans. The doctor recorded all the needed information and discussed with Mason on the recommended treatment, Mason was notified on the amount of cost he would need to bear for the treatment. Mason requested to pay for the treatment using his insurance medical card. The hospital processed Mason’s request and produced an invoice that showed the breakdown of the whole treatment for Mason’s reference. Based on this scenario, identify TWO (2) structured data and TWO (2) unstructured data. (4 marks) [Total : 50 marks] This final assessment paper consists of 3 questions on 9 printed pages.5 FHCT1014 INTRODUCTION TO DATA ANALYTICS Question 2 and Question 3: Answer ONE (1) question only. [Total: 50 marks} Q. @ b) You have been given a list of prices of 10 laptops in Shop A. The prices (in Ringgit Malaysia) are as follows: 1888, 2299, FF99, 3LL8, 2888, 3288, 1999, 11888, 3688, 2599. Note that some figures in the prices have been replaced by “FF” and “LL”. For this question, you are required to replace “FF” with the first two digits of your student ID, and “LL” with the last two digits of your student ID. For example, if your student ID is 2002021; then FF99 will become 2099 and 3LL8 will become 3218. @ Calculate the mean and median of the prices of the laptops. (4 marks) (i) Provide a comment on which measure, mean or median, is better to reflect the overall prices. (4 marks) (iii) The mean and median of laptop prices in another shop, Shop B, are very close compared 1o those of Shop A. Your friend, Valentino assumes that the price ranges for Shop A and Shop B are close. Do you agree with his assumption? Justify your answer. (4 marks) (iv) Calculate the standard deviation of laptops’ price in Shop A. (2 marks) — _ Protaumtsn els h-tctelte eet eae eT eles Graduate salaries and wagesby age group eas [Source: Snapshot of All about Malaysian graduates: profile and wage. The Ed @ ige Malaysia, Infographic, 05 August 2020] State THREE (3) information you can extract from Figure 2.1. (6 marks) This final assessment paper consists of 3 questions on 9 printed pages.1014 INTRO) ICS Q2. (b) (Continued) (ii) Suggest a chart to represent Figure 2.1. Support your suggestion with reasons. (6 marks) (©) The shop owner of Fur and Feather Souvenir plots a graph on the total purchases as shown in Figure 2.2. LL 8 258 ao SO > 3000 cosemer (550, ao" oe a 1000] Toval Purcnase YM) Figure 2.2 () State TWO (2) information you can extract from Figure 2.2. (4 marks) Gi) List the steps involve to construct the histogram as shown in Figure 2.2. (6 marks) (@ Table 2.1 shows the data of property prices and buyers’ monthly salaries. Table 2.1 Monthly Salary (RM) | Property Price (RM) 7200 580000 6100 540000 5500 500000 5000 450000 4000 400000 3000 260000 3300 220000 2800 200000 () Construct a scatter plot for the data in Table 2.1. (4 marks) (i) Interpret the scatter plot. (4 marks) This final assessment paper consists of 3 questions on 9 printed pages.7 FHCT1014 INTRODUCTION TO DATA ANALYTICS 2. (d) Continued) @. @ Gi) @ Gi) ii) Your friend, Baka, calculated the correlation between the property prices and buyer monthly salaries based on the data in Table 2.1 and found that the correlation is 0.4896. Comment on your friend’s finding. (6 marks) [Total : 50 marks} In a class of 40 students, 9 of them obtained a mark in the range of 80 to 89. Calculate the relative frequency and percentage for this range. (4 marks) ‘The final assessment marks of students in a class and relevant grading criteria for the subject are listed in Table 3.1 and Table 3.2 respectively. Table 3.1 Table 3.2 [Name | Marks Grade | Mark Range Adil | 86 At [90t0 100 William [98 A 85 to less than 90 Qersd__ [76 A-__| 80toless than 85 Thill | 87 B+ _ | 75to less than 80 Brandon | 95 B 70 to less than 75 Darly [7 B-__| 65toless than 70 Twinkle | 32 CF [60 to less than 65 Crystal_| 96 Cc 35 to less than 60 Jacky _ | 87 C__| 50 to less than 55 Daniel | 90 D Less than 50 (A) Find the mean, median and mode of the marks from Table 3.1 and identify the Excel functions used to find them. (6 marks) (B) _ Elaborate on the performance of students based on the answers obtained in Q3. (2) (ii) (A). (6 marks) (C) Comment if the dataset is skewed. Justify your answer. (3 marks) You are queuing up at McDonald’s to buy a McDeluxe Chicken Burger. Due to it being a weekend, the queue is long. You need to wait for an hour (60 minutes) to make your order. Given that your waiting time is the 90" percentile of total waiting time of all customers, justify whether you should continue waiting. (4 marks) This final assessment paper consists of 3 questions on 9 printed pages.8 FHCT1014 INTRODUCTION TO DATA ANALYTICS Q3. (a) (Continued) (iv) o @ Gi) Gi) Identify the error in the following description. Suggest a correction for the error. “There is a big correlation between the usage of smartphone and age of users”. (2 marks) ‘A comparison of revenues and expenditures of a newly opened shop is made whereby in the first 3 months there were more costs than incomes but in the next 5 months the shop started to make a profit. Explain the appropriate chart to be used to visualise the scenario. G marks) Suggest the best chart to be used to track the progress of your investment return. Justify your choice of chart. (@ marks) Figure 3.1 and Figure 3.2 show the age groups of people in Country X and Country Y. There are 32 million people in Country X and there are 5 million people in Country Y. COUNTRY X COUNTRY Y Under 18 5 Under 18 15% \ ad Figure 3.1 Figure 3.2 (A) Calculate the number of people aged 18-39 in Country X. (@ marks) (B) Diana feels that there are more people who are under 18 in Country Y than in Country X. Comment whether she is correct. Justify your answer by showing the calculations involved. (4 marks) This final assessment paper consists of 3 questions on 9 printed pages.9 FHCT1014 INTRODUCTION TO DATA ANALYTICS (iv) John created an Excel file that contains the details of customers and the orders they made, Based on the created dataset as seen in Table 3.3, John would like to know the profit he has gained from year 2014 till 2017. So, he created a PivotTable, depicted in Figure 3.3, to get the summary of the details. Table 3.3 TAHA Cate Gute Jemaumer uriture —[ookcaes —ushsomenetq —26zsq] 2] ol aud itis ae cute [eonamer Puriture [ois on Dele fb —7at.5a] 3] 021550 |. are/a0ie|16/6/2ote)oarin van all EorporteloceSopiabet beltadhesve d 1462] 2] ol aru |; Cauntrors| sayiopotskeon bane concimer Future [abs eins Casod_osvs7al_—s| eas 303 |. avtorois|sri070%s bean Donna [consorer fries supllstrage —lason rus wad —7226e| 21 2] fC geraots| te/aoi por Hotman_[cnaumer Furntureruringe [gon presto —aaael —7|_ol saad 1 apeaoia|—taep2014ocina ein [eonsurer [once umpla ewe a7 Tas[_—a] oe sea -te/e20%4osins naman [onsomer [ecnsogy [anes wae saz0 PP orasz|_——el aa] so js{sleota|s2/r20%s rons oman consomer (ris soppliander, bw. anglewew| —20.soe[ a] aa sez fs avraote| vers reina otinan[ensumer [fe SupllAplances wen fscaoov] —s34a| 3] of 34a ota] 1e/otaprains etinan_[eonumer Purse [ables (rome teal T7oee| —o| 2 aso 1 Sppaend| e/a psi Molnar” femme’ ecnatgy Phones [nf 350 Con! sit.az4] a] ea. farsi 207e20%7|wdrew len ——onsimer [fics sopliPaper ben 967 | a52| 3} 021 ss “som Scary pate freotre eka tchlomenteonne tresrortgye ene chr om Stutounesuaryecey ‘nace oposead susan dese 4 sang Cantprsontend nanaicoctacanee nye ew eae serdar ve Damar bred none aco ‘se Stesovtcenparconen ‘swe rece: line a barra a ‘haat BeAinASCIEVTELY Outet Sage oar) ‘outer onDAArClar: ey piem mht | a —_Sovowsettontesoe nape, nace im aes __ Nha int vcr 2a Figure 3.3 By referring to the PivotTable in Figure 3.3, (A) identify the fields added and the area they were added to in the PivotTable, (4 marks) (B) explain how the added fields can be displayed in different columns, (G marks) (C) explain the function that John needs to use if he wants to see only the sum of profit for the category of Furniture from the PivotTable, and (2 marks) (D)__ claborate on any TWO (2) analyses that John can derive from the PivotTable. (4 marks) {Total : 50 marks] This final assessment paper consists of 3 questions on 9 printed pages.