BusinessBusiness Advantage Student’s Book Advanced Martin Lisboa and Michael Handford CAMBRIDGE UNIVERSITY PRESS.Cambridge, New York, Melbourne, Madrid, Cape Town, Singapore, So Paulo, Delhi, Mexico City Cambridge University Press The Edinburgh Building, Cambridge CB2 8RU, UK www.cambridge org Information on this ttle: www.cambridge.org/9780521181846 © Cambridge University Press 2012 ‘This publication is in copyright. Subject to statutory exception and to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press. First published 2012 Primed and bound in the United Kingdom by the MPG Books Group A catalogue record for this publication fs avaiable rom the British Library ISBN 978-0-521-18184-6 Student’s Book with DVD. ISBN 978-0-521-17932-4 Teacher's Book ISBN 978-1-107-63783-2 Personal Study Book with Audio CD ISBN 978-1-107-66634-4 Audio CDs Cambridge University Press has no responsibility for the persistence or accuracy of URLs for external or third-party internet websites referred to in this publication, and does not guarantee that any content an such websites is ‘or will remain, accurate or appropriate, Information regarding prices, travel timetables and other factual information given in this work is correct at the time of frst printing but Cambridge University Press does not guarantee the accuracy of such information thereafterMap of the course Topic: Internationa! TTS peer = oT marketing Coe co eer eae cy Te ThR9n ‘An oteniew of mane nt satetes Intense wh Dr Dennis Ds, ES Business eno) /an inodicton fointersarona vey th Lewis nd Wasthew Housden, Taoist erty terms an concepts Selctan appoprot= imatket entry sratecy fora vate univer Unversty of Greene al Dam shed Group Coretcal Drea 3s ransoing Swat formaving Recringafa management Doe 2. thesry ‘Deen apprchsto Wore ematios and Two petspectvs on tench Pen Serterieing woxipatentips maken rte de Ma peer ceetncrny Byphe Uniersty oF Gomorgan menoncts gris pochctsancl | CopanbnaSambuy CEO en lingiage otis att cae Rae Ele Watch Sequence I on the DVD to find out more about International marketing. Topic: ps os Tanguage = Competition and etary entrepreneurship PERRY si Thecry —— FotersFieFoices ——Difeent wysof making | Inersiw WA Dr Ale Muresan Theoryof competion companions London Wetopltan Unive Wait as “aNTieay) Wajsetfeetng Lingus ging) ite wa Bx Sha Waka eer etepreneuship formal advice {Cambri ue Business Schoo, Unive of cambridge 42ss ssboratve a sett fom ane he negotat between aman Ts Watch Sequence 2 on the DVD to find out more abou Competition and entrepreneurship. 4-MAP OF THE COURSE Adape advert tat rrr Seer cerg ‘Anoljseand pesentan Iroustyscompative forces Picpoie spect to estar frmepreneuship nschootsTopic: pers Management and leadership errors Ereeerery 551 Theory Pretest icc vine tect Focus Language input Reading/Listoning Dealing wits Compaikenfsiategy Exact fom Teac Span The and tacts ‘npc of te ah imprbebte by Dstt Taleb uccestll deslng Francie omelet eteve pening Wi ESA “OREN GR Ane xtct Ho a ein HET capper . Lesdoshipsivesand’—Desebing adeship tact om Ledentip tat ote ‘ualiies Stvesandbchavieur el’ by Dankl Goleman in ava Busnes eve Abainess leader ——_Urckertanding proverbs Inervew wth Ni King, Uk Susrisswcranol the Yee Letact tom oteam balding meeting na ete nee amenast Ts Watch Sequence 3 on the DVD to find out more about Management and leadership. Topic: Globalization Gee ay 735k pourr econ preeeeees arTheary oe perry Trempensas Pesdent of ‘cals initernadienal | Keyinsriual ves bosrese and concepts “Tempensor Hampden Tuer Intemstorangs ——Unkngieas. fatten an arcle onthe English company tnormaton Isngusge pts om Pe weal Duties pits ‘veiding touring Outiouchglongiage Exact msm nice pats by rome Bartley, ESSEC Busnes Schoo! Maa Senor Fecutie Decor Dealing wih o% Iruting an ping to The Ska sesso rom an anes questions shareholder meeting Responding toemali Reminding explaining Ema om a ats company in USA Te Watch Sequence 4 on the DVD to find out more about Globalisation. input Eom Cees eras (eldest al th ce events epareorbat & (Chace a easerto Fra speatc type ot iotganaton ite fet om eae ple and presen wok cre Develop an nal language pole or an Dicuss cane of extreme ‘utsourng fon decussing sft redundancies MAP OF THE COURSE 5a You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this booka You have elther reached a page that is unavailable for viewing or reached your viewing limi far this book