Professional Documents
Culture Documents
Week-13-17 CM MDL Sem1 PPC
Week-13-17 CM MDL Sem1 PPC
Week-13-17 CM MDL Sem1 PPC
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MODULE At the end of this module, you are expected to: LITERATURE OF THE GLOBAL SOUTH
• Identify representative texts and authors from Asia,
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North America, Europe, Latin America, and Africa. The Global South and Literature explores the historical, cultural, and
DATE: ____________
Appreciate the cultural and aesthetic diversity of literary applications of the term for twenty-first-century flows of transnational
literature of world
cultural influence, tracing their manifestations across the Global Southern
traditions of Africa, Asia, and Latin America. This collection of interdisciplinary
contributions examines the origins, development, and applications of this
emergent term, employed at the nexus of the critical social sciences and
developments in literary humanities and cultural studies. This book will be a key
resource for students, graduates and researchers working in the field of
• HOW CHANGES DID postcolonial studies and world literature. In this globalization debates and critiques
GLOBALIZATION BRING that polarize the Global North from the Global South, the latter refers to the area
INTO LATIN AMERICAN that tend to bear the brunt of the negative effects of globalization. Unlike the
LITERARY TRADITIONS? superpowers and rich countries of Global North, the poor countries of the Global
South are historically disadvantaged to given with. They included developing
nations (formerly the “Third World,” an obsolete Cold War term), war-torn areas,
and former colonies in Asia, Latin America, and Africa. Challenges facing the Global
South include mass poverty, human and civil rights abuses, environmental
degradation, political instabilities, and other kinds of internal conflicts. Movements
Overview: for global justice and “deglobalization” (Bello 2004) as a more equitable alternative
to globalization focus on plight of Global South or the “globalization losers,” and
The 'Global South' has largely supplanted the 'Third World' in discussions push for policies that aim to narrow the gap between the North and the South.
of development studies, postcolonial studies, world literature and comparative
literature, respectively. The concept registers a new set of relationships between
nations of the once colonized world as their connections to nations of the North
diminish in significance. Such relationships register particularly clearly in
contemporary cultural theory and literary production. This collection of
interdisciplinary contributions examines the origins, development, and applications
of this emergent term, employed at the nexus of the critical social sciences and
developments in literary humanities and cultural studies.
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For brevity’s sake, in this lesson we will consider certain issues being the 20th century.
brought up in 21st century Latin America and Africa Literature. Postcolonial Latin
America has produced Hispanophone, Anglophone, and literary works in the PRE-COLUMBIAN LATIN AMERICAN LITERATURE
vernacular and other languages like Portuguese, as well as migrant and mixed-race • Pre-Columbian culture is primarily oral.
literature (e.g., Chicano/ a Literature or Mexican America literature, or more • Oral accounts of mythological and religious beliefs were also sometimes
broadly, Latino/a literature of Spanish American in the US). In this lesson recorded after the arrival of European colonizers, as was the case with the Popol
Vuh.
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1960 to 1967, the major works of the boom were published. African novel,” Nigerian Chinua Achebe, in his novel Things Fall Apart
(1958) managed to “Tame” the English language into articulating not just
POST-WAR OR BOOM PERIOD LATIN AMERICAN LITERATURE African words but an indigenous African worldwide. Another important
• Gabriel garcia marquez → famous boom period writer African work in the 1960’sis Uganda poet Okot p’Bitek’s “Song of Lawino,”
which is so thick in African imagery and references to oral tradition that it
POST-BOOM AND CONTEMPORARY PERIOD LATIN AMERICAN LITERATURE can stand as a resources for anthropologies of African tribal cultures (Ngara
1990, 66). “Song of Lawino” is a long dramatic monologue originally
• Post-Boom literature is sometimes characterized by a tendency towards
composed in the poet’s native Acoli language, then translated a decade
irony and towards the use of popular genres
later by the poet into English in 1966. The translation “murders” (Okol’s
own word) the original structure of rhymed couples into staccato free
verse, but retains the wealth of allusions to oral tradition that became a
weapon for the sharp tongue of the persona Lawino, a simple uneducated
woman who comically lashes out on her husband Ocol, a copycat of
Western ways. What is tragic about the dramatic situation is that Ocol is
no ordinary African but an influential tribal leader, a member of the
intellectual elite. “Song of Lawino” demonstrates that even a simple
woman deeply rooted in indigenous culture can outwit men made foolish
by uncritical reverence to Western forms of knowledge: “Their testicles/
Were smashed / With large books!” (Okot p’Bitek quoted in Ngara 1990,
73).
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Important Reminders
• Tear this activity sheet and submit on the scheduled date along with the
other activity (ies) the instructor may have asked the students to do on a
separate paper.
• If you are sending something you’ve done online such as MS presentation (s), pictures,
pdfs and alike as an attachment, then you may send them to my email at
____________________________________________ following this format:
(SECTION_LASTNAME_FIRSTNAME_ACTIVITYNAME or send a digital copy from your
flash drive together with this activity sheet.
ACTIVITY 1:
Poetry Writing!
Instruction: Write your own Spoken Poetry about your perception in Global South
Literature. (YELLOW PAPER)
Rubric:
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Overview: literary themes. It has focused on two areas of globalization which have received
substantial attention from globalization scholars.
At present, the growth of migrant populations and the considerable scale (1) Global or Transnational or Anti-Globalization Protests.
assumed by immigrant experience have given way to an understanding of (2) Global and World cities. Examining the senses in which literature and
migration as “a mode of being in the world” since the passage from one place to literary studies may be regarded as themselves becoming globalized.
another inevitably creates a different consciousness and/or identity. When (a) Contemplating the way globalization has impinged upon literary studies
migrants’ cross-national boundaries, they never leave their “homelands” behind. at a conceptual level.
Rather, they can forge and maintain connections between their home and host (b) in terms of doing literary criticism and literary theory relationship of
societies. In effect, migrant consciousness is thus formed that imagined space literary post modernism and post colonialism to globalization theory.
between cultures. This “in-between” site is what theorists in post-colonial and
cultural studies have identified as “hybridity”
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(c) the effects of globalization on upon the institutional practices of literary The novel revolves around a group of six call center employees working at
studies-institutional spaces of English studies and comparative literature and the the Connexions call center in Gurgaon, Haryana, India. It takes place for one night,
influence of corporate arrangements on literary production, circulation and during which all the leading characters confront some aspect of themselves or their
consumption” (Gupta 2009: 11-12). The anti-globalization protest in DeLillo’s lives they would like to change. The story uses a literal deus ex machina when the
Cosmo polis belongs to the sphere of the imaginary, is constructed according to the characters receive a phone call from God. The book begins with a frame story which
exigencies of fictional structure, is sufficiently clear within that novel. Its characters recounts a train journey from Kanpur to Delhi. During the journey, the narrating
as an anti-globalization (anti- capitalist) protest makes immediately sense only author meets a beautiful girl. The girl offers to tell the author a story on the
within artificial structure of the novel; its relationship to real protests and public condition that he must make it his second book. After a lot of hesitation, the author
gestures which are sometimes contentiously dubbed ‘anti-globalization’ in the agrees. The story was about six people working in a call center. One night they got
mass media is equally immediately distant. In the latter, protesters are typically far a phone- call from god within the story, which comprises the bulk of the book,
from being conceptually derivative or agents of physical action and typically relates the events that happen one night at a call center. Told through the eyes of
identify with ‘social movements’ or ‘globalization from below’. A fictional account the protagonist, Shyam, it is a story of almost lost love, thwarted ambitions,
of such real- world protest, carefully constructed to convey a sense of historical absence of family affection, pressures of a patriarchal set up, an insight on the
and contextualize reality. Robert Newman’s The Fountain at the Centre of the lifestyle of youth of this country and the work environment of a globalized office.
World (2003) is another example of such depictions. Shyam loves but has lost Priyanka, who is now planning an arranged marriage with
another; Vroom loves Esha. Esha wants to be a model, Radhika is in an unhappy
The novel gives description of local disenchantments and the formation of marriage with a demanding mother-in-law, and military uncle wants to talk to his
the desire for a new kind of more inclusive and wide-scale protest lead first to the grandson; they all hate Bakshi, their cruel and somehow sadist boss. Claimed to be
description of a protest march, a manifestation, in the town of Calderon. The novel based on a true story, the author chooses Shyam Mehra (alias Sam Marcy) as the
then sweeps towards the 1999 Seattle protests, mentioning some of the other such narrator and protagonist, who is one among the six call center employees featured.
local disaffections and search for redress that get incorporated, thus creating, in its
build up towards the climax, a sense of enormous diversity of interests and The themes involve the anxieties and insecurities of the rising Indian
gestures that converge in the ‘movement of movements’ concretized at Seattle. middle class, including questions about career, inadequacy, marriage, family
McEwan’s Saturday and Baker’s Checkpoint appear to convey, in the context of conflicts in a changing India, and the relationship of the young Indian middle class
disquiet about the Iraq war in 2003, a sense of continuum between global politics to both executives and ordinary clients whom they serve in the United States.
and oppositional movements, their immediate collective manifestations in local There is an aspect of self-help in the book as the author invites readers to identify
context (in specific images of protest marches, for instance), and individual aspects of themselves and their lives that make them angry and that they would
preoccupations with/engagements in these within the flow of ordinary individual like to change. This work depicts the changes taking place in social and cultural
lives. Similar tendencies can also be observed in Indian literature as well Chetan milieu of Indian society particularly metropolis which have encountered the forces
Bhagat’s novel One Night @ Call Centre (2005). of globalization in last two decades.
Globalization and Translation Practices in India. In context of India, we have
two numerically comparable sets: Indian novels written in English and Indian novels
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translated into English. Here our focus is on practice of translation; therefore, we era. Thus, globalization has affected the English literature in various ways. It has
shall focus on the later. In recent past particularly in the era of globalization, not only changed contents and characters of contemporary fiction in different
translation which had a secondary status in the English literature has been
considered as a creative and interpretative act by the translation theorists the
world over. Several works of Vernacular languages were translated into English and
recognized by the readers. Some of the works of famous writers were translated
into English and appreciated and interpreted by the critique world over. Some of
these are Prem Chand’s Godan, Rabindranath Tagore’s Gora. In pre-globalization
era, the status of translated novels was relatively low. But in 1989, Timuthy
Brennan proposed and gave currency to a new category of writers called “Third
World Cosmopolitans”, who are globally visible, whom the reviewers in the New
York Review of Books and Times literary Supplement hail as interpreters and
authentic voices of Third World. In the era of globalization this tendency has
provided to some new young vernacular authors opportunity to get global
exposure through their translated versions.
parts of the world but also their circulation throughout the world. It has also
One of such examples is the case of Mahua Manjhi, an author from enhanced the status of translated works in globalizing world. New media,
Jharkhand state of India. She often uses colloquial Bangla words in her narrative. particularly internet has played an important role in this regard.
The fiction is mainly divided in two parts. In the first part, she deals with childhood MIGRATION
and adolescent period. He left for Mumbai and he fall in love there and after It is commonly assumed that international migration has accelerated over
became unsuccessful in his love affair, he returns to his Borosil and started business the past fifty years, that migrants travel over increasingly long distances, and that
and established himself as a builder. In the second part, she narrates the rise of migration has become much more diverse in terms of origins and destinations of
linguistic nationalism in East Pakistan and encounters between ruling class and the migrants (Arango, 2000: 291). In this context, Vertovec (2007) coined the term
ruled. In 1971, with elections, struggle for a new nation by natives has been “super‐diversity” to indicate the unprecedented degree of immigrant diversity in
depicted in detail. This novel became global when Rajesh Kumar, a reader in English Britain and other immigrant‐receiving societies. This is based on the idea that an
in Vinoba Bhave University translated the book in English as ‘Me Borishailla' and increasing number of “new, small and scattered, multiple‐origin, transnationally
was released by Gulzar, the poet-lyricist at the 2008 International Book Festival, connected, socio‐economically differentiated and legally stratified immigrants”
Delhi. Recently, English translation of her book, Main Borishailla' has been (Vertovec, 2007: 1024) have recently arrived and settled in destination societies. It
incorporated by Rome's Sapienza University in its oriental studies course for has also been argued that with the increasing integration of societies in
undergraduate students. It suggests that in the era of globalization local writers international migration systems (cf. Skeldon, 1997), more and more countries are
have ample opportunities to bring their work to a wider audience through experiencing significant volumes of immigration and emigration.
translation and making it global which was quite impossible in pre-globalization
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All these trends combined suggest that global migration patterns have Critical Approaches to the Study of Literature. Critical Approaches are
become more complex. This is opposed to the assumed lower diversity and neater different perspectives we consider when looking at a piece of literature. They seek
structuring of past migrations, in which more clear‐cut division between to give us answers to these questions, in addition to aiding us in interpreting
immigration and emigration countries would have existed. This is also linked to the literature.
idea that, in the past, migration often concentrated in a few bilateral corridors, What do we read?
frequently following colonial and other historical links. For instance, most Why do we read?
transcontinental migrants from Francophone Africa moved to France, while How do we read?
migrants from Anglophone Africa tended to move to the UK (Bakewell and de Haas, Critical Approaches to Consider
2007). In recent decades, these patterns seem to have become more diverse with Reader-Response Criticism
a “fanning out” of migration to new destinations in Southern Europe, the Gulf and Formalist Criticism
Asia. Psychological/Psychoanalytic Criticism
Sociological Criticism
The assumed increases in the volume, diversity, geographical scope, and A. Feminist/Gender Criticism
overall complexity of international migration are commonly linked to advances in B. Marxist Criticism
transport and communication technology and more generally to globalization Biographical Criticism
processes. Globalization can perhaps best be defined as the “widening, deepening New Historicist Criticism
and speeding up of worldwide interconnectedness in all aspects of contemporary The Reader-Response Approach Reader-Response Criticism asserts that a
social life” (Held et al., 1999: 2). great deal of meaning in a text lies with how the reader responds to it. Focuses on
the act of reading and how it affects our perception of meaning in a text (how we
feel at the beginning vs. the end) Deals more with the process of creating meaning
and experiencing a text as we read. A text is an experience, not an object. The text
is a living thing that lives in the reader’s imagination. READER+ READING SITUATION
+ TEXT = MEANING.
2 Important Ideas in Reader-Response
1. An individual reader’s interpretation usually changes over time.
2. Readers from different generations and different time periods interpret
texts differently.
The Formalist Approach Formalist Criticism-emphasizes the form of a
literary work to determine its meaning, focusing on literary elements and how they
work to create meaning. Examines a text as independent from its time, social
setting, and author’s background. A text is an independent entity. Focuses on close
CULTURAL STUDIES
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readings of texts and analysis of the effects of literary elements and techniques on 3. Patriarchal ideals pervade “literature.”
the text. 4. Most “literature” through time has been gender biased.
Two Major Principles of Formalism The Biographical Approach Biographical Criticism-argues that we must
1. A literary text exists independent of any reader and, in a sense, has a take an author’s life and background into account when we study a text. The
fixed meaning. Biographical Approach Three Benefits:
2. The greatest literary texts are “timeless” and “universal.” 1. Facts about an author’s experience can help a reader decide how to
The Psychological/ Psychoanalytic Approach-Psychological Criticism interpret a text.
views a text as a revelation of its author’s mind and personality. It is based on the 2. A reader can better appreciate a text by knowing a writer’s struggles or
work of Sigmund Freud. Also focuses on the hidden motivations of literary difficulties in creating that text.
characters. Looks at literary characters as a reflection of the writer. 3. A reader can understand a writer’s preoccupation by studying the way
The Sociological Approach Sociological Criticism-argues that social they apply and modify their own life experiences in their works.
contexts (the social environment) must be considered when analyzing a text. The New Historicist Approach New Historicist Criticism-argues that every
Focuses on the values of a society and how those views are reflected in a text. literary work is a product of its time and its world.
Emphasizes the economic, political, and cultural issues within literary texts Core The New Historicist Approach New Historicism:
Belief: Literature reflects its society. 1. Provides background information necessary to understand how literary
The Marxist Approach Marxist Criticism-emphasizes economic and social texts were perceived in their time.
conditions. It is based on the political theory of Karl Marx and Friedrich Engels. 2. Shows how literary texts reflect ideas and attitudes of the time in which
Concerned with understanding the role of power, politics, and money in literary they were written.
texts. The Marxist Approach Marxist Criticism examines literature to see how it New historicist critics often compare the language in contemporary
reflects. documents and literary texts to reveal cultural assumptions and values in the text.
1. The way in which dominant groups (typically, the majority) exploit the
subordinate groups (typically, the minority)
2. The way in which people become alienated from one another through Reference:
power, money, and politics https://onlinelibrary.wiley.com/doi/full/10.1111/imre.12095
The Feminist Approach Feminist Criticism-is concerned with the role, https://www.slideshare.net/DrseemaJain/globalization-media-and-literature
position, and influence of women in a literary text. Asserts that most “literature” https://www.google.com/search?q=globalization+images&sxsrf=ALeKk01Zihepg-
throughout time has been written by men, for men. Examines the way that the kuRwA4W50LptBJCGEQVw:1599995575127&source=lnms&tbm=isch&sa
female consciousness is depicted by both male and female writers. https://www.slideshare.net/MsDavis1/critical-approaches-to-literature-theory
4 Basic Principles of Feminist Criticism https://www.slideshare.net/jomersanan/critical-approach-to-literature
1. Western civilization is patriarchal.
2. The concepts of gender are mainly cultural ideas created by patriarchal
societies.
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4. What do you mean by the word Hybridity?
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5. What are the critical issues in 21st Century Literature?
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class. Marxist sees the authors as constantly formed by their social contexts in ways young women, especially single, working women in their twenties and thirties. The
which they themselves would usually not admit. Traditional Marxist criticism tends genre sells well, with chick lit title stopping bestseller lists and the creation of
to deal with history in a generalized way. It talks about conflict between social imprints devoted entirely to chick lit. It generally deals with the issues of modern
classes, and clashes of large historical forces, but, contrary to popular belief, it women humorously. Women’s fiction is a wide-ranging literary genre that includes
rarely discusses the detail of a specific historical situation and relates it closely to various types of novels that generally appeal more to women than men. They are
the interpretation of a particular literary text. usually written by women, are addressed to women, and tell one story about
Marxist criticism is a type of criticism in which literary works are viewed as women. The genre description is an umbrella term that covers mainstream novels,
the product of work and whose practitioners emphasize the role of class and romantic fiction, Chick lit and other sub-genres. Starring a young female
ideology as they reflect, propagate, and even challenge the prevailing social order. protagonist in her twenties and thirties, who is usually white, heterosexual, and
Rather than viewing texts as repositories for hidden meanings, Marxist critics view urban (Smith,2005). It depicts inspiring and strong female characters and those
texts as material products to be understood in broadly historical terms. In short, that want it to portray the reality of young women “grappling with modern life”
literary works are viewed as a product of work (and hence of the realm of (Mabry, 2006, p.193).
production and consumption we call economics).
Chick Lit features single women in their twenties and thirties ‘navigating
their generation’s challenges of balancing demanding careers with personal
relationship. Chick Lit also offers more realistic portrait of single life, dating and the
dissolution of romantic ideals Ferriss, Suzanne and Mallory Young (eds). Chick Lit:
The New Women Fiction. 2006, p 3.
Reference:
https://prezi.com/ak23zxuormtv/marxist-literary-criticism/
https://www.slideshare.net/sheelu57/marxist-criticism-54359940
ROMANCE NOVEL AND CHICK LIT AS https://www.slideshare.net/ferdinandbulusan/marxist-criticism-presentation
https://www.slideshare.net/ferdinandbulusan/marxist-criticism-presentation
WOMEN’S LITERATURE
https://www.slideshare.net/lhengacusan/21st-century-literary-genre
Chick Lit is genre fiction which addresses issues of modern womanhood,
often humorously and lightheartedly. Chick it typically features a female
protagonist whose womanhood is heavily thermalized in the plot. Chick lit is a term
used to denote genre fiction within women fiction written for and marketed to
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colonial texts supposed to uncontaminated by the colonialist's concepts. In this attention to works by women that have historically been overlooked, while Gender
perspective, texts which are anti-colonial, which reject the premises of colonialist’s Critics are interested equally in the way that both the male and female genders are
intervention (the civilizing mission, the rejuvenation of stagnant cultures) might be presented.
regarded as post – colonial insofar as they have ‘got beyond’ colonialism and its
ideologies, broken free of its lures to a point from which to mount a critique or
counter – attack. (Childs & Williams 1997: p. 4)
ORIENTALISM- “It is, rather than expresses, a certain will or intention to
understand, in some cases to control, manipulate, even incorporate, what is a
manifestly different world” (Said 1978: 12). In Edward Said’s book “Orientalism”
orientalism is the project of European/Western for having authority over the orient
and reconstruct in European thinking. In another word, it is the concept for
dominating, manipulating, exploiting the orient. An interestedness in Orient world
recorded in so many Western texts.
UNIVERSALISM / UNIVERSALITY-Universalism is Eurocentric view that
claims their civilizations in experiences and values are the standard for all
humanity. In literature, we are often told that what makes Shakespeare ‘great’ is
his ability to reveal something of ‘the universal human condition’. Universalism
gives assumption that ‘European’ equals ‘universal’. It is the way of European to Feminists and Feminist Critics do NOT “hate men” OR think that works
elevate their status. That is why universalism rejected by post-colonialism. written by men or male characters are not worthy of study. On the contrary, they
Universalism is a strategy of imperialism and colonialism by saying the ‘universal’ are addressing a historic imbalance. For hundreds of years, works by women or
features of humanity are the characteristics of those who occupy positions of about women were considered “less than”, or “women lit only” and therefore “not
political dominance in this case, European/Western. as worthy of study. Feminist Critics seek to balance this by choosing to focus on
what was ignored and not taken seriously for so many years. “Equality is the goal.
GENDERED CRITICAL READINGS Feminism is a method, a means to that end.” -feminismisequality.com
Also, feminism and feminist criticism are NOT monolithic. Not all feminist
Many Gender Critics see a difference between gender (which is socially
thinks the same way. There are many schools or types and traditions of feminist
constructed) and sex (which is biological). This means that ideas about "typically"
thought, some of which are more progressive and some of which are less so.
masculine or feminine traits and behavior are products of culture and social
Vocab Word! Monolithic = when describing a system or organization, this means
conditioning. Gender Critics are interested in how works of literature either
“powerful and uniform or single-minded. Whole, not divided.” Feminist Critics
support or undermine the stereotypical "standards" of masculine/feminine
work to show people that for much of history, the "literary canon" and the field of
behavior and identity held by the culture in which they were produced. Feminist
literary criticism have both been dominated by (white) men, and the seek to expose
Critics and Gender Critics have many interests in common, but Feminist Critics are
the effects of this patriarchal mindset. By looking at the ways that women's
more likely to be interested in literary representations of women, and in bringing
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concerns and women's writing has been marginalized, they seek to address the
imbalance that has traditionally persisted in favor of men's writing and men's
concerns. They also seek to dismantle the notion that men’s writing, and men’s
concerns are somehow “universal”, and women’s writing and women’s concerns
are somehow “specialized”. This attitude that men are the “default human” and
women are the “other” can also be linked to what Structuralism and Reference:
Deconstruction discusses when it talks about binaries in our language and the way https://www.slideshare.net/kinsusansi/post-colonialism-28243491
we think that cause us to dehumanize in sometimes subtle ways—half of the https://slideplayer.com/s8051112/lide/
population. Other attributes to gender criticism of could be the deficiency of https://slideplayer.com/slide/8051112/
female authors until the 20th century. Historically female education has been https://www.slideshare.net/shei7in/gender-critcism
inferior to that of males. After the 19th Century women were more frequently
allowed admission to colleges and universities. The amounts of women that attain
master’s degree and doctoral degrees also have risen. “The resulting stereotype
that “a woman’s place is in the home” has largely determined the ways in which
women have expressed themselves.”
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ACTIVITY 1:
Exploring the Text
Instruction: Write a reflection paper about “Sa anak na Nahihimbing.” Based on
the guided statement below.
• What kind of pressure does a mother juggling home and
vocation face, especially as she is being watched by a young
son who will possibly grow up without having to face those
same people himself?
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Overview: sometimes asks us to rethink what we know or believe in. In Cultural Studies, media
culture is studied through an analysis of popular media culture like films, TV serials,
Contemporary texts can be thought about in terms of how they represent advertisements etc.- as Cultural Studies believes in the power of the popular
the relationships between media, technology, and popular culture. In the cultural forms as tools of ideological and political power.
humanities, the study of these three aspects of contemporary culture is taken up Cultural Studies of popular media culture involves an analysis of the forms
by cultural studies, and may be further broken down into specialized fields: media of representation, such as film; the political ideology of these representations; an
studies, which include not just the study of media content but also the apparatuses examination of the financial sources/sponsors of these representations
and institutions that structure the flow and dissemination of media content. (propaganda advertisements by Coke after the report on pesticides in Coca Cola);
an examination of the roles played by other objects / people in the propagating
ideology (Amir Khan in the Coca Cola ad, after patriotic films like Lagaan, Mangal
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Pandey and Rang de Basanti). Cultural in Studies also analyses whether the medium TRANSLATION STUDIES
(say, film), presents an oppressive/unequal nature of institutions, like family; Most of the important literary or critical texts can be read only through
education etc. or glorify them; the possible resistance to such oppressive translation. Because without translations we cannot even read important works in
ideologies; the audience’s response to such representation and the economic other Indian languages. Many of the texts in your syllabus are translations…e.g.
benefits and the beneficiaries of such representations. Contemporary Culture Tagore’s Gitanjali or Gandhi’s writings. Translations have played extremely
Studies of media culture explores what is called “media ecologies”, the important roles in social and cultural history. Just as the objective of literary studies
environment of human culture created by the intersection of information and is to enhance or increase the knowledge of various aspects of literature (like what
communications technologies, organizational behavior, and human interaction. is relationship between literature and society or history for instance), the purpose
of translation studies is to enhance or increase the knowledge of various aspects
of translation.
A literary approach to translation theory began to emerge, partly as a
response to the prescriptive linguistic theories that had monopolized thinking for
the previous two decades. Key elements of this new literary approach are the
writings of the Manipulation School; systems theories; and Gideon Toury’s
descriptive translation studies (DTS), which tries to identify laws in translation, of
which Itamar Even-Zohar’s Polysystem Theory (PS) forms a vital part (Nam Fung
Chang). At the Leuven Conference in 1976, Even-Zohar presented a paper entitled
“The Position of Translated Literature in the Literary Polysystem” where he
considers the position of translated literature within the literary, cultural, and
historical contexts of the target culture. He does not advocate the study of
LANGUAGE AND TRANSLATION individual translations, but rather views the body of translated works as a system
With the diversity of world languages comes a diversity of literary forms. working within and reacting to a literary system, which, in turn, is working within
From ancient to modern literary works, these are numerous types of poetry, and reacting to the historical, social and cultural systems of the particular target
drama, and fiction. Readers across the globe can surely have their lives enriched by audience. Therefore, there is a system within a system within a system i.e. the
delving into the beauty and wisdom of these literary works. Alas, we need more polysystem. The notion of “system” does, perhaps, need some clarification at this
than one lifetime to read all these works in languages we have not yet mastered. point. Literature viewed as a system can be traced back to Russian Formalist
Fortunately, one branch of literary scholarship called literary translation is thinking of the 1920s when Yury Tynjanov is credited with being the first person to
addressing readers’ needs to transform literary works from the original or source describe literature in these terms (Hermans, 1999, 104). Translated literature itself
language to the language that its target readers know. is also considered to operate as a system in at least two ways – firstly in the way
that the TL chooses works for translation, and secondly in the way translation
methodology varies according to the influence of other systems (Munday, 2001
109). Even- Zohar himself emphasizes the fact that translated literature functions
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ASIAN INSTITUTE OF COMPUTER STUDIES (AICS)
systemically: “I conceive of translated literature not only as an integral system literary system dynamic, as well as being possibly the only source available for the
within any literary polysystem but as an active system within it.” (1976, 200). PS creation of new genres, for example Breton culture in Brittany may rely heavily on
functions as a systemon the level of a series of relationships between apparent literary styles from France in order to fill the gaps that exist in its own literary
opposites. These are: - canonized (high) and non-canonized (low) forms, which system.
opens the door for the consideration of detective and children’s stories and their 3) When there are turning points in literary history, such as when
role in translation - centre and periphery - primary (innovative) and secondary established forms lose popularity or when there is no existing model. This could
(stagnant) models - ST and TT - Translated and non-translated texts (Hermans, conceivably be the role that Harry Potter occupies in Chinese Mandarin.
1999, 42). There are also occasions when translated literature can occupy both a
The key idea of PS is that there is central position and a peripheral position within a literary system. This may occur
a continual repositioning of genres in relation to each other, “a continual when major social changes are taking place. Even-Zohar exemplifies this with the
struggle for power between various interest groups” (Hermans, 1999, 42), which role of translated literature in Israel in the early 1900s when literature from Russian
helps give rise to the dynamic nature of literature. If literature is to remain vibrant, into Hebrew was more dominant than translations from English, German or Polish
it needs to be in a constant state of fluctuation, with established, canonized forms (Munday, 2001, 110; Even-Zohar, 1976, 202). Having briefly discussed the
being constantly nudged and eventually replaced by newer, more innovative, theoretical workings of the polysystem approach, it now remains to be seen how it
peripheral models. Therefore, translated literature does not occupy a fixed position affects translation methodology. Even-Zohar says that when a translated work
in a literary system because the system itself is in a constant state of change, occupies the central position, it is generally strong and does not need to conform
although Even-Zohar proposes that the secondary position is really the normal to target culture conventions. The translator does not try to adapt to TL models,
position for translated literature (Munday, 2001, 110). However, even though staying close to the original ST. If the position of translated literature is weak, the
change to the core comes from the peripheral, new literary forms, when translated reverse trend occurs. The translator tends to adopt more features from the target
literature occupies this position, it is generally perceived to be conservative, culture, so the translation becomes target culture dominant, often providing a less
working within the confines of the target culture. Even-Zohar does insist that there than satisfactory translation (Even-Zohar, 1976, 203- 204; Munday, 2001, 110).
are occasions when translated literature forms part of the nucleus, and it is then
that the boundaries between translated and original literature begin to merge,
being virtually indistinguishable from one another (Even-Zohar, 1976, 200). There
are three possible scenarios when this may occur:
1) When an emerging literature from a relatively new culture adopts Reference:
translations from more established literatures in order to fill the gaps that exist https://www.slideshare.net/sachinketkar/introduction-to-contemporary
within its own system, due to it being unable to instantly create a wide range of translation-studies
text types and genres. Translated literature introduces features and techniques https://www.slideshare.net/abdullahktk2/literary-approach-to-translation-theory
that did not previously exist, such as new poetic structures. https://translationjournal.net/journal/63theory.htm
2) When a smaller nation is dominated by the culture of a larger nation it
may rely on imported literature from the dominant culture in order to keep its
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ASIAN INSTITUTE OF COMPUTER STUDIES (AICS)
ACTIVITY 1:
Instruction: List down at least 10 examples of “MASS CULTURE” and “POPULAR
CULTURE.” Then explain what their relationship between Media, technology and
culture are. (YELLOW PAPER)
ACTIVITY 2:
Essay
Instruction: Describe the following in essay form.
• Media in the Philippines.
• What is the role of media technologies in this modern age?
• How the culture affects the media?
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ASIAN INSTITUTE OF COMPUTER STUDIES (AICS)
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ASIAN INSTITUTE OF COMPUTER STUDIES (AICS)
FINAL GRADE:
Source: http://static.nsta.org/connections/college/201601CaseStudyFigures1-4.pdf
SUGGESTED COMPUTATIONS:
PLANNING TOOLS: 24 / 30, let us assume the student(s) got 4 points for each criterion.
FINAL VIDEO OUTPUT: 28 x 2 = 56 / 70, let us assume the student(s) got 4 points for each
criterion.
TOTAL SCORE: 24 + 56 = 80 / 100
(80 / 100 * 50) + 50
= 90, this should reflect on the final grade.
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