Professional Documents
Culture Documents
MCS Guided Pratice Mock Solutions May 2020 - (Secured)
MCS Guided Pratice Mock Solutions May 2020 - (Secured)
Suggested Solutions
TASK 1
Marks
Marking scheme
Sub-task (a): Balanced scorecard critical assessment Up to 2
Up to 2 marks per relevant well-explained point which could include: each
Up to 2
Sub-task (b): Performance objectives and measures
each
Up to 2 marks per relevant well-explained point which could include:
Customer perspective:
Objective: Improve the popularity of each hotel
Measure: The number of repeat visits at each hotel
Tutorial note: You will earn marks for relevant points even if they are different from the
ones we have included in the suggested solution.
Suggested solution
Sub-tasks (a) and (b) related to the I CAN statement:
I can advise on the measurement, analysis and reporting on the performance of
responsibility centres
Up to 2
Up to 2 marks per relevant well-explained point which could include:
each
• Clarity of purpose and near-term objectives
• Teamwork focused on the task
• Strong leadership
• Encourage new ways of doing things
• Rewards
Suggested solution
Sub-task (a) is related to the I CAN statement:
I can use the financial statements to assess and report on financial performance and
position, interpreting and reporting on a wide range of ratios.
Tutorial note: You will earn marks for relevant points even if they are different from the
ones we have included in the suggested solution.
Suggested solution
Lack of experience
One of the biggest challenges associated with the establishment of the new year of culture
team concerns the fact that evidently not all of the senior managers that are to be seconded
to this team will have experience of working in the field of culture and cultural events. Although
the team will have experience of marketing, the lack of experience regarding culture and
cultural events may significantly hamper the ability of the team to be effective. This lack of
experience may create job related stress, especially if this heightens feelings of incompetence
in performing the work required. Such stress will most likely be exacerbated given the high-
profile nature of the new team. This means the team should be given the full backing of the
board and an understanding that they will be doing their very best given this lack of experience.
It may be appropriate for the organisation to bring in an external consultant who has
experience in the field of culture as further support to the team.
Impact on workloads
The senior managers that are to be seconded to the new team may be concerned about the
impact that their involvement will have on their workloads. This is more likely to be problematic
if these individuals are expected to complete their existing work in addition to their work with
the year of culture team. This may be alleviated in part if other members of staff remaining in
those divisions cover their work. Either way, it would appear likely that some individuals will
inevitably have their workloads increased, and this may have a negative effect on morale and
employee effectiveness.
It appears unclear whether senior managers will have the opportunity to volunteer to join the
new team or whether they will simply be selected by the board with little say in the matter. The
fact that the board haven’t yet determined which individuals will be selected to join the team
suggests that those chosen will have little scope to resist. A lack of participation in a decision
such as this is likely to cause stress and may damage the morale of those senior managers
selected. Those senior managers who are not based locally may be concerned about the
expectation that they will need to travel and be away from their homes and colleagues for one
week every month. Imposing this will inevitably affect the work-life balance among these senior
managers, which may facilitate them deciding to leave the business. If people are not
motivated when initially seconded this will severely affect their ability to contribute effectively
to the work of the new team.
While some of the senior managers seconded to the new team may view it positively in terms
of enhancing their career prospects, this may not universally be the case. There is an inherent
danger for those selected to join the team that due to their regular absence from their own
divisions, they may get passed over for promotion. Furthermore, some of the managers may
view their involvement in the new team as representing a backward step in their careers,
especially if they perceive the work to be at a lower level to where they are now. Fears over
such matters heighten the scope for the senior managers to not fully engage with the work of
the new team thereby reducing the effectiveness of their contributions.
The effectiveness of the new team will be hindered if no formal objectives are in place to guide
its work. At present a rather broad goal has been set for the team which simply consists of
supporting the marketing department regarding the upcoming year of culture. To improve the
effectiveness of the team in realising this goal, meaningful objectives need to be set which
can be used to measure its performance. An appropriate objective might include achieving a
certain level of occupancy during the year of culture.
Lack of leadership
The effectiveness of much of the work undertaken by teams is often influenced by the
presence of a strong leader. At the current time no-one has been appointed to act as the
manager of the new team. Ideally an individual with experience and a broad range of skills in
overseeing what is in effect a project team should be appointed.
Lack of co-ordination
The appointment of a manager to oversee the team will be needed to ensure that meaningful
contributions can be made by the senior managers as each of them has skills in different
areas, which may be useful to different aspects of the new team’s work. Appointing a
designated manager should also ensure that the activities undertaken by the new team are
fairly allocated and well co-ordinated.
Challenges associated with determining the opportunity cost to use for transfer pricing.
Entity level
It could be argued that the opportunity cost of diverting senior managers will be borne by
Alpaca overall rather than the individual divisions that they work for. If, say, the profit
generated by one of the hotels in the Northern division declines because a senior manager
from that division has been working with the new year of culture team rather than focussing
on growing his own division then the impact on profit will affect the entity as a whole rather
than just the Northern division.
Department level
It may be difficult to measure the opportunity cost to individual divisions because that may be
a simple matter of reallocating duties, with more routine work being passed down the divisional
management team. For example, a senior manager spending time with the new year of culture
team may pass his work down to his assistant. The assistant may be able to carry out his own
duties along with the additional work from his senior manager by working more efficiently. The
opportunity cost of the senior managers time in this instance would be zero.
Resentment
Any differences between charges made by different divisions could cause resentment and
friction between team members. A manager whose division negotiated a higher transfer price
could regard colleagues from other divisions as inferior, which could undermine the
effectiveness of the team.
Goal congruence
The transfer pricing policy should ensure that what is good for an individual division is good
for the company as a whole. The objectives of each senior manager taken from the individual
divisions should be aligned with the overall company objective of increasing occupancy rates
and delivering high guest satisfaction in the process. The transfer price should be set to ensure
that goal congruence is achieved.
Opportunity benefit
It could be the case that divisions do not actually suffer an opportunity cost due to the benefits
that will come from the newly formed year of culture team. Each division may actually benefit
from the secondment of senior managers. For example, the Central division will better
understand the requirements of guests during the year of culture, what services they will
request and how long they will want to stay for. This could lead to better decision making over
packages offered in 2021 and pricing strategies adopted. This could lead to a situation of
increased revenue for the Central division not only in 2021 but also in 2020. It may therefore
be regarded as illogical that each division is being allocated an internal charge.
Performance measurement
Finally, the transfer price should result in a report of divisional profits that is a reasonable
measure of managerial performance. If an opportunity cost is charged it must fairly reflect the
proportion of time devoted to the new year of culture team, performance objectives may need
to be realigned to reflect this opportunity cost.
TASK 4
Marking scheme Marks
At present:
• Past event exists, but no present obligation as no offer of compensation yet
• Uncertain whether an outflow is probable
• No reliable estimate exists
Conclusion:
• No provision at the moment as too much uncertainty
• Instead disclose a contingent liability
• However, if compensation offer made, then constructive obligation created
• If guests launch legal action, legal obligation created
Tutorial note: In sub-task (a), you will earn marks for relevant points even if they are
different from the ones we have included in the suggested solution.
Suggested solution
At present, it is not clear if there is a present obligation as it is not certain whether the illnesses
were as a result of the actions of Alpaca. From the initial investigations management are still
unsure if the kitchen at the Mayburgh Principal Hotel was actually at fault and compensation
has not yet been paid to guests. If, however, Alpaca were to suggest to the guests that Alpaca
would compensate them, then a constructive obligation would be created – ie a valid
expectation in the guests that compensation would be paid. Similarly, if it were to be found
that Alpaca was at fault and the guests subsequently took Alpaca to court to sue for damages,
a legal obligation would be created. Despite Finley Rae’s suggestion, Alpaca has not yet
offered compensation to the affected guests therefore a present obligation does not currently
exist. Also, because the incident has just happened a court action for damages has not yet
taken place.
It appears that Alpaca currently has a contingent liability which should be disclosed, if material,
in its financial statements.