toni s ENDORSED BY i. Z| Cambridge IGCSE® » Travel ana Tourism John D. Smith Fiona Warburtonam, “i » _ Travel ana Tourism 4 John D: Smith ee‘CAMBRIDGE ‘CantigeUaey Prep ote anes of Combe ere Uveiy' mion y erccing awe ne et of ‘Sieg od argh ina ee Se “sorte ono ie: wocambige ng 97802114228 (Canbipe ey P2013 “Thi puieaion in apr Sujet ane xepion Tote pon of evr cosine ing pet ‘Beebo at pt my ae pe wit een ‘Pemaon of Casha Day re palais 012 epi 2013 tea ot in hy Rapa Pres Pr. Li. Ace mane ain bef he Ba ay ISBN S78 0116928 Papotoc ‘Cypte Unt Fests oregon te peso cy ‘Uris eneal er parte webeefelomfisaen Sees agente on pgp cba er Uae eo ps a) fo son Inigo cerdoce sy pero eh work mater fr iin esecipng on eterna) eons he flog coe ete stay atte pdr (0 wht to mh es where uh ted emo nd youbave pied he wen permizn f CanirgeUnvety Pros ayreyou cloned ops wines pero ener ore hae 3of he Copii, Desa ad fe A, wich coe ‘hpi the otto of shor apes win cera es ef eons eto encanta sin rman aris ‘Rapture econ ye etc of era feo up coor ts echo ie at ein ata Nore an coef eran te cop [Same Unvein Pes nd hcp my ete adore yy etice be partasageon ‘rey efi ben made once tice of pg til inde in i ‘a0 Te paler wo be pel ray emis wong the so ‘notedgemenin we cao echoes {10cE8 wee ns of Cai na! Essontents Preface Unit 1: The travel and tourism industry 1 Iavaduction 1 Structure ofthe international travel and tourism industry 2 ‘The economic, environmental and socio-cultural impact of travel and tourism 18 Role of national governments informing tourism policy and promotion 35 ‘The pattern of demand for international travel and tourism 0 Destination Investigation ~ Group/Project Work “ Promoting visits othe destination’ attractions 45 How your knowledge and understanding ofthe Unit | contents ikey tobe asesed 47 Unit 2: Features of worldwide destinations ° Introduction ~° ‘The main global features si Different time 2ones and climates 56 Investigate travel and tourism destinations a “The features which attract tourists to particular destination 7 “How your knowledge and understanding ofthe Unit2contentislikely tobe assessed 94 Unit 3: Customer care and working procedures 7 Introduction ” Deal wth customers and colleagues 100 Identify the essential personal skills required when working in the travel and tourism industry un Follow basic proceducee when handling customer enquiries, reservations and payments us ‘Use reference sources to obtain information us [Explore the presentation and promotion of tourist flies 13“How your knowledge and understanding ofthe Unit 3 content is likely robe assessed Unit 4: Travel and tourism products and services Introduction Identify and describe tourism products Explore the roles of tour operators and travel agents Deserbe support facilities for travel and tourism Explore the features of worldwide transport in relation o major international routes, ow your knowledge and understanding ofthe Unit 4 content is ikely to be assessed Unit 5: Marketing and promotion Introduction Role and finetion of marketing and promotion ‘Market segmentation and targeting Product as part of the marketing mix Price as pat ofthe marketing mix lace as part of the marketing mix Promotion as part ofthe marketing mix How your knowledge and understanding of the Unit 5 conten is kely| tobe assessed Unit 6:The marketing and promotion of visitor services troduction “The operon, roland function of tourist boards an oust inforatiencentes “The provision of tourist products and services. “Basic prnspes of marketing and promotion “The marketing mix “Leisure evel services “Basnes travel services ow yourknowledge and understanding ofthe Unit contest i ikely tobe assesed Index CEE TESS = 132 16, 7 179 ny 180 191 197 205 208 au 220 aa 2a 230 237 240 2s 248 230reface ‘Welcome tothe world of international travel and tourism. Travel and tourism is one ofthe world largest industries, employing approximately 231 milion people and generating over 10 per cent ofthe world GDP World travel and tourism generated in excess of USS 7trilion in 2009 and this is expected to rise to over USS 13 tilion ‘over the coming decade. You may or may not have studied the subject before but you will now something about i from your ewn holidays and related travel experiences. ‘Travel and tourism syllabus ha been designed ta help meet the need for skilled and knowledgeable individuals in this rapidly diversifying industry. The syllabus