QUESTIONNAIRE

Name (Optional):
__________________________________________________________________
Who is your favorite influencer (s) in Fashion & Style Category of Pakistan
Name(s)___________________
Which social media platform do you use to follow the influencer you mentioned?
 Facebook  Instagram
 YouTube  Tiktok
 Twitter  (Other…………)

Below are statements about social media influencers you follow, please circle the number
that indicates your level of agreement or disagreement with the following statements.

Strongly Disagree Neutral Agree Strongly

disagree (2) (3) (4) Agree
(1) (5)
Social media influencer(s)’ attractiveness
The social media
influencer(s) I
follow is/are
attractive.
The social media
influencer(s) I
follow is/are
charismatic.
The social media
influencer(s) I
follow is/are good-
looking.
The social media
influencer(s) I
follow is/are
beautiful/handsome.
The life style of
social media
influencer(s) I
follow is/are
attractive.
Social media influencer(s)’ trustworthiness
The social media
influencer(s) I
follow is/are
dependable.
The social media
influencer(s) I
follow is/are honest.
The social media
influencer(s) I
follow is/are
reliable.
The social media
influencer(s) I
follow is/are
sincere.
The social media
influencer(s) I
follow is/are
trustworthy.
Social media influencer(s)’ expertise
The social media
influencer I follow
is/are experts in
their field.
The social media
influencers I follow
have great
knowledge about
their field.
The social media
influencers I follow
provide references
based on their
expertise
Followers’ loyalty
Below are statements about social media influencers you follow
I would continue
following his/her
account
I will keep on
following his or her
account as long as
s/he provides me
with satisfying
content
I would love to
recommend this
influencer to my
friends
Purchase Intention
I most frequently
have intentions to
purchase products
advertised by the
social media
influencers I follow.
I generally
recommend
products and/or
services advertised
by the social media
influencers I follow.
Attitude towards brands
I do trust brands
advertised by social
media influencers I
follow.
I have favorable
opinions about the
brands advertised
by social media
influencers.