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Digital Transformation in The Mining Enterprise-The Empirical Study Dragicevic 2019
Digital Transformation in The Mining Enterprise-The Empirical Study Dragicevic 2019
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1 INTRODUCTION
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Company Boksit, Milići, Republic of Srpska, Bosnia & Herzegovina
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University of Novi Sad, Faculty of Economics, Subotica, Serbia
Several researchers dealt with the factors the importance of creating a digital enter-
of success of digital transformation, both prise vision, matching operational goals, and
from the perspective of the organization, as see DT as a race with time, where speed
well as from the perspective of customers depends on the existence of a digital de-
[16]. While Berman [3] argues that compa- partment and a supporting business ecosys-
nies with a cohesive plan for the integration tem.
of digital and physical components of opera- According to Nahrkhalaji et al. [14], in
tions can successfully transform their busi- order to raise the level of maturity, in the
ness model, for Westerman et al. [17] lead- context of DT, organizations must review
ership capabilities are the key to a successful existing business models, improve the deci-
implementation of DT, i.e. to convert a digi- sion-making process, find the right leader-
tal investment into a digital asset. This is ship, solve the complexity and insecurity
supported by Earley [22], for which the imposed by new models of competition and
leadership implies developing a viable vi- collaboration, and engage customers. The
sion of digital experience, whether for inter- DT is a combination of old and new tech-
nal or external users. In doing so, the digital nologies, a revolution and an evolution,
experience must influence the content and therefore Wolf et al. [21] as the key success
functionality adjustment to the current needs factors of the DT sees the creation of inno-
of users. In all this, the data play a crucial vative areas, linking across the boundaries of
role, so organizations need to manage data the organization, the application of agile
and information as a strategic resource. methods, the motivation to try new things
Khan [26] as a key factor of DT sees and active management. In addition to the
leadership capabilities for successful opera- initiator, goals and implycations of DT, Os-
tionalization and implementation of DT, mundsen et al. [15] identify the following
whereby framing the digital challenge, fo- success factors: supportive and agile organi-
cusing investment, mobilizing the organiza- zational culture, good management of trans-
tion (creating a sense of urgency) and sus- formation activities, knowledge manage-
taining the transition is crucial for operation- ment, participation of managers and em-
al leadership. Sebastian et al. [27] identify ployees, enhancement of information system
three main elements for a successful DT: a capabilities, development of dynamic capa-
digital strategy - that defines a value propo- bilities, development of digital business
sition based on digital technologies, an oper- strategy, business compliance and infor-
ational backbone - that facilitate operational mation system. Liere-Netheler et al. [9] pro-
excellence and a digital service platform - pose a working framework for a successful
which enables rapid innovation and respon- DT, while various researchers have dealt
siveness to new market opportunities. with the success factors of individual tech-
Bearing in mind the need to optimize the nologies or aspects of DT, such as the user
process applying the tools, concepts and, experience [16, 28,29,30].
most importantly, involving people for de
Sousa et al. [20] it is crucial to raise aware- 2.4 Success factors of DT in the mining
ness and training, both the managers and the industry
employees. This may contribute to the easy
access to data and reports, and monitoring in Deloitte [24] notes that in mining there
real time. For Erjavec et al. [8] the key for a are changes in the way in which value
successful DT is a cultural change. Pflaum creation is observed, how well a enterprise
& Gölzer [10] agrees with that, emphasizing extracts resources, to how the enterprise
In direct relation with leadership is the resource [23], the adoption of new, innova-
organizational culture, which must support tive technologies and their adequate appli-
discipline and professionalism when it cation is one of the key success factors of
comes to tasks, with better communication the DT initiative. Research results point to
and cooperation in all parts of the organiza- the growing importance of IT infrastructure
tion, especially between business and IT. and technology that from the beginning
These results are consistent with the prevail- supports the development and implementa-
ing attitudes, because Erjavec et al. [8], tion of user-tailor-made software systems
Pflaum & Gölzer [10] and Osmundsen et al. designed to work in cloud-based production
[15] emphasize the importance of organiza- environments and the use of mobile devic-
tional culture for success DT, while Ernst & es, supporting the so-called mobile-first,
Young [24] emphasize its importance in the cloud-first approach [36].
mining companies. Thereby, it is necessary In this regard, the role of technology for
to have in mind complex inter-relationship effective, automated data capture, quality
between the organizational structure and control, storage and data processing is very
culture in mining enterprises [35]. important in order to receive important,
Although Raab [7] in the DT process useful information in a timely manner. Ac-
gives primacy to business transformation in cordingly, the obtained results are some-
relation to technology, bearing in mind the what in contradiction with Deloitte's posi-
increasing importance of data as a strategic tion, because the success of DT in the mi-
ning industry may not depend on the adop- Digital transformation in the mining
tion of the latest applications and technolo- industry is an irreversible process due to
gies [24], but largely depends on the ade- great opportunities, from increasing
quate application of technologies that have productivity to cost reduction [19]. How-
reached a sufficient maturity level. ever, regardless of the great potential for
Finally, in order to exploit the full po- growth in the future [24], the current state
tential of digital technology in the mining of digital transformation in mining is at a
industry, it is necessary for the competent rather low level [37].
institutions to support the process of digital- This paper presents the results of an
ization in mining in order to identify the empirical research that describe and dis-
possibilities for increasing the safety of em- cuss key aspects related to the initiation
ployees, more efficient collection and stor- and effective realization of the DT initia-
age of data related to the realization of the tive in the mining enterprise, in the con-
operational activities of mining companies. text of the development and implementa-
tion of the analytical business software
5 RESEARCH LIMITATIONS system for the improvement of operations,
as well as the identified challenges and
Three limitations of the research success factors in a given context. The
should be taken into account. First, the results of the conducted empirical research
research is based on the case of the reali- point to the inevitability of digitization
zation of the DT initiative in the context and the significance of the DT initiative in
of the development of business software the mining industry, whereby the effective
in one mining enterprise. For this reason, a realization of the DT initiative, such as the
descriptive case study was first realized, development and implementation of an
with the aim of better understanding the analytical software system based on cloud
observed phenomenon in its natural envi- and mobile technologies, can significantly
ronment by examining the context, moti- contribute to the improvement of the op-
vation, initiators, purpose, goals, results, erational model in the mining enterprise.
advantages and disadvantages of the DT The results confirm that in the realiza-
initiative, followed by an explorative case tion of the DT initiative mining enterprise
study, in order to identify the challenges faces significant challenges, which are
and success factors of the DT initiative in clearly defined and classified. These chal-
a given context and identify the possibili- lenges are not only technology related,
ties for further research. Secondly, one of given the complexity of processes, auto-
the authors has played a significant role in mation, and security, but also for the ope-
the implementation of the DT initiative at rationalization of a business strategy, in
various positions in the Company Boksit. particular in linking goals with interde-
For this reason, more researchers are in- pendent information and data. In addition,
volved in planning and implementing re- significant challenges are related with
search to reduce the risk of bias. Third, the change management, especially when it
research is based on qualitative data, so comes to competencies and employee co-
different qualitative data sources, includ- operation across organizational bounda-
ing documents, realized analytical busi- ries, and external constraints regarding
ness software system, instructions, and relationships with business partners, ex-
semi-structured interviews were used for treme working environment, legal regula-
qualitative analysis. tions, and communication issues.