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    This document provides information about a Managerial Communication course taught at the Institute of Business Administration, Jahangirnagar University. It lists the course instructor, their contact information, suggested reading, marks distribution which includes exams, presentations and reports, and course contents which will cover topics like the digital workplace, writing processes, digital media, persuasive messages, reports and presentations. The course aims to teach students essential managerial communication skills through various assessments and topics focusing on digital communication.

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    This document provides information about a Managerial Communication course taught at the Institute of Business Administration, Jahangirnagar University. It lists the course instructor, their contact information, suggested reading, marks distribution which includes exams, presentations and reports, and course contents which will cover topics like the digital workplace, writing processes, digital media, persuasive messages, reports and presentations. The course aims to teach students essential managerial communication skills through various assessments and topics focusing on digital communication.

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    © All Rights Reserved
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    3 views1 page

    Course Outline Bus-501

    Uploaded by

    asmsaurav381
    This document provides information about a Managerial Communication course taught at the Institute of Business Administration, Jahangirnagar University. It lists the course instructor, their contact information, suggested reading, marks distribution which includes exams, presentations and reports, and course contents which will cover topics like the digital workplace, writing processes, digital media, persuasive messages, reports and presentations. The course aims to teach students essential managerial communication skills through various assessments and topics focusing on digital communication.

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    © All Rights Reserved
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    Institute of Business Administration, Jahangirnagar University (IBA-JU)

    WMBA Program| BUS 501| Managerial Communication

    Course Instructor
    Saptarshi Dhar
    Assistant Professor, IBA-JU
    Contact: saptarshi@juniv.edu
    Contact Hours: By Appointment

    Suggested Reading
    Essentials of Managerial Communication, Mary Ellen Guffey and Dana Loewy, 12th ed.

    Marks Distribution
    Mid Term (Best of 2) 30
    Presentation 15
    Report Writing 15
    Final Examination 40

    Course Contents
    ● Thriving in a Digital, Social and Mobile Workplace Chapter 1

    ● The Writing Process in the Digital Era Chapter 2, 3, 4

    ● Digital Media Chapter 5

    ● Persuasive Messages Chapter 8

    ● Proposals and Formal Reports Chapter 10

    ● Business Presentations Chapter 12

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