Proiect

Metodologia elaborarii lucrarii de liceenta

2022-2023

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Universitatea „Ştefan cel Mare” din Suceava
Facultatea de Economie, Administraţie și Afaceri
Programul de studii: Economia comerțului, turismului și servicilor
Disciplina:Metodologia elaborarii lucrarii de licenta
Student:Alucai Iustina-Marilena

TEMA CONTROL 1
Metodologia elaborarii lucrarii de licenta

Prof.coord.:Prof.univ.dr.Cristian-Valentin Hapenciuc
Student:Alucai Iustina-Marilena

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 1.Domeniile de competente si titlurile,celor mai citate lucari ale,profesorilor de la Universitatea
Stefan cel mare,in functie de domeniul liceentei

1.Conferentiar universitar dr.Alexandru Mircea Nedelea-citat de 1100 ori

Domenii competente:Marketing
Marketing in turism
Politici de marketing in afaceri
Tehnici promotionale
Promotion and commercialization of destinations and new
tourism products
Titluri:
’’ Influence of brand name on consumer decision making process-an empirical study on car
buyers.’’
,, Strategies for achieving competitive advantage’’
,, Politici de marketing în turism’’
,, The business of community based tourism: a multi-stakeholder approach’’
,, Marketing în administraţia publică’’
,, Business strategies in tourism’’
,, Piaţa turistică, Editura Didactică şi Pedagogică RA’’
,, The Role of hotels in the consumption of cultural tourism in Kenya’’
,, E-tourism and tourism services consumer protection’’
,, Medical tourism: an analysis with special reference to its current practice in India’’

2.Coferentiar universitar dr.Pavel Stanciu-citat de 263de ori

Domenii de competenta: Administrarea afacerilor:
Ecoturism si turism rural
Managementul agentiilor de turism
Proiectarea si dezvoltarea produselor
Strategii de dezvoltare a sectorului tertiar
Tehnica operatiunilor de turism
Economie:
Economia intreprinderii
Economia turismului
Resurse si destinatii turistic
Titluri:
,,Converging sustainable entrepreneurship and the contemporary marketing
practices. An insight into romanian start-ups’’
,, Perspectives of silver economy in European Union’’
,, The university role in developing the human capital for a sustainable
bioeconomy’’
,, Reliability and flexibility in the quality management of tourism products’’
,, Online visibility of the touristic supply in Suceava County’’
,, Tourist safety and security: a factor of the competitiveness of secondary tourist
destinations’’

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,, Bukovina’s tourism perspectives–a strategic approach’’
,, Safe-tourism in crisis situations, appreciations in Romania’s case’’
,, Tourism Today: Why is it a Global Phenomenon?’’
,, Social Innovation–Modern Instrument for Solving the Problems of Local
Comunities’’

3.Profesor universitar dr.Aurel Burciu-citat de 427 de ori

Domenii de competenta-Management general
Tranzacţii comerciale internaţionale
Management comparat
Titluri:
,, Introducere în management’’
,, Financing the environmental policies in the communitarian space.’’
,, TRENDS OF THE COMMUNITARIAN COHESION POLICIES AND
ADVERTISING FOR ECO-INVESTMENTS.’’
,, The consumerism and consumer protection policies in the European
Community.’’
,, INVOLVEMENT OF LEGAL RESPONSIBILITY FOR SEVERE ACTS OF
POLLUTION AND NONCOMPLIANCE.’’
,, Non-rational thinking in the decision-making process’’
,, MBO & Ciclul afacerilor’’
,, Inteligenţa artificială: teorie şi aplicaţii în economie’’
,, RECONSIDERING ECONOMIC COAL RESOURCES IN DRAFTING
ENERGY STRATEGIES. THE CASE OF ROMANIA.’’
,, Iulian Condratov. Cluj-Napoca: Risoprint, 2012. 284 p.: fotogr.; 24 cm+ CD.
Bibliogr’’
,, Tranzacţii comerciale internaţionale’’

4.Lector universitar dr.Otilia Bordeianu-citat de 161 de ori

Domenii de competente- Managementul Resurselor Umane
Managementul cunostintelor
Managementul Proiectelor
Comportament Organizational si managementul
echipamentelor
Management in Comert
Turism si Serivcii
Titluri:
,, The role of knowledge management and knowledge management strategies
within learning organizations’’
,, Entrepreneurial culture in transition economies. The case of Romania and
Republic of Moldova’’
,, The need for change and shaping the post-covid business environment in
Romania’’
,, Groups and teams as building blocks for organizational learning’’

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,, Analysis of tourism motivation toward market segmentation and strategic
management of Bucovina destination’’
,, Linking human resources strategy with knowledge management strategy to
drive measurable results’’
,, Dimensions of the learning organization within pharmaceutical companies in
Romania’’’
,, Current trends in HRM’’
,, DEVELOPMENT AND VALIDATION OF RESEARCH INSTRUMENTS
FOR CROSS-CULTURAL STUDIES IN ECONOMICS AND
MANAGEMENT’’
,, Corporate sustainability in times of crisis’’

5.Profesor universitar dr.Cristian Valentin Hapenciuc-citat de 591 de ori

Domenii de competente-Economia intreprinderii
Economia serviciilor
Statistica
Statistica turismului
Statistica sectorului tertiar
Metodologia cercetarii stiintifice
Titluri:
,,Introducere în management’’
,, Absorption of Structural Funds–International Comparisons and Correlations’’
,, Converging sustainable entrepreneurship and the contemporary marketing
practices. An insight into romanian start-ups’’
,, Cercetarea statistică în turism’’
,, The role of HES within the evolution of the business sector’’
,, Theoretical framework for quality evaluation of tourism-related websites
services’’
,, The impact of digitalization on business sector development in the knowledge
economy’’
,, The university role in developing the human capital for a sustainable
bioeconomy’’
,, Non-rational thinking in the decision-making process’’
,, Reliability and flexibility in the quality management of tourism products’’

6.Lector universitar dr.Cioban Gabriela-citat de 63 de ori

Domenii de competenta-Economia Serviciilor
Economie Comercială
Marketing
Marketing în comerț,turism și servicii
Tehnici Promoționale
Politici Economice Comparate
Servicii și Comunicare Financiar Bancară

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 Tehnici și Operațiuni Bancare
Asigurări și Reasigurări
Titluri:
,, The effect of leisure time on touristic resources and on the quality of life’’
,, Cercetarea selectivă: studii de caz, proiecte’’
,, Implementation Of The System Of The Management of Education Quality,
Basic Requirement For EU Integration’’
,, The black swan of the Romanian tourism’’
,, The tertiary civilization – concept of the economic growth’’
,, A hybrid trading system for defence procurement applications’’
,, Tourism was born in the village’’
,, TOWARDS A †žSERVICE ECONOMYâ€?’’
,, Tourism-Traditions And Culture Ambassador’’
,, Towards A „Service Economy”?

7.Lector universitar dr.Raluca Zoltan-citat de 99 de ori

Domenii de competente-Management general
Comunicare şi negociere în afaceri
Managementul IMM-urilor
Management operaţional
Management strategic
Management internaţional
Managementul resurselor umane
Comportament organizaţional
Titluri:
,, Organizational work groups and work teams–approaches and differences’’
,, Groups and teams as building blocks for organizational learning’’
,, Work Group Development Models €“The Evolution From Simple Group To
Effective Team’’
,, Informal Groups in Global Work Environment: Group Work or Team Work?’’
,, Synergy effects in work teams’’
,, The role of teams as organizational structures in a global organizational
context’’
,, Organizational work groups and work teams –approaches and differences’’
,, Group Communication, Performance and Satisfaction in Organizations’’
,, A Conceptual Framework for Team Social Capital as Basis for Organizational
Team Synergy.’’
,, Individual Motivation in Work Team Context - An Empirical Research on
Romanian Consulting SMEs’’

8.Conferentiar universitar dr.Rozalia Kicsi-citat de 91 de ori

Domenii de competenta-Economie internaţională

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 Asigurări şi reasigurări
Titluri:
,, Tranzacţii comerciale internaţionale’’
,, Knowledge as a distinctive resource of competitive advantage’’
,, Social trust and dynamics of capitalist economies in the context of clashing
managerial factors with risks and severe turbulence: A conceptual inquiry’’
,, Sustainable Economic Growth Based on R&D Amplification and
Technological Content of Exports. Evidences from Romania and The V4
Economies’’
,, INSIDE THE WORLD-CLASS MULTINATIONALS: A SECTORAL
FRAME.’’
,, Tranzacții comerciale internaționale’’
,, Multinational corporations in the architecture of global economy’’
,, Protectionism and “Infant” Industries. Theoretical Approaches’’
,, Determinants of sustainable performance and convergence with EU agenda 2030: the case of
Romanian forest Enterprises’’
,, Theory of organizations: New Answers to Old Questions’’

9.Conferentiar universitar dr. Costica Roman-citat de 155 de ori

Domenii de competenta-Cercetare socio-economica
Managementul proiectelor
Managementul firmei
Economia intreprinderii
Ecoturism si turism rural
Titluri:
,, The role of HES within the evolution of the business sector’’
,, An Optimizing Heat Consumption System Based on BMS’’
,, Asset management system-software application on power substation level’’
,, Human factor in sustainable tourism between ethics and social responsibility’’
,, Dynamics of the learning organization within the Romanian knowledge
economy’’
,, Providing financial support for the national defense system in the current
geopolitical context’’
,, The influence of organizational culture upon knowledge transfer within
organizations’’
,, Essential Aspects Of Transition To A Circular Economy From Waste
Management Perspective’’
,, Focusing the ECA audit on the environment and sustainable development
objectives’’
,, Implementing environmental balance sheet within European private companies
(SPE)’’

10.Conferentiar universitar dr.Romulus Vancea-citat de 159 de ori

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Domenii de competenta-Management general
Comunicarea în afaceri
Tehnici de negociere şi comunicare
Managementul întreprinderilor mici şi mijlocii
Management operaţional
Managementul proiectelor de afaceri
Preţuri şi concurenţă
Titluri:
,, Introducere în management’’
,, Organizational work groups and work teams–approaches and differences’’
,, Groups and teams as building blocks for organizational learning’’
,, Work Group Development Models €“The Evolution From Simple Group To
Effective Team’’
,, Informal Groups in Global Work Environment: Group Work or Team Work?’’
,, Groups and teams from a managerial perspective’’
,, Organizational work groups and work teams –approaches and differences’’
,, Management general’’
,, Comunicarea în afaceri’’
,, Individual Motivation in Work Team Context–An Empirical Research on
Romanian Consulting SMEs.“

2.Domeniile de competente si titlurile celor mai citate lucari,de la alte 10

universitati din tara,in functie de domeniul de liceenta

1.Profesor universitar dr.Corneliu Munteanu-citat de 479 de ori

Domenii de competente-Marketing
Tehnici promoționale/ Promotional Techniques
Publicitate/ Advertising
Prețuri/ Price theory
Analiză cantitativă şi prognoză de marketing/ Marketing
Quantitative Analysis and Forecast
Titluri:
,, An analysis of customer satisfaction in a higher education context’’
,, Sport fans’ motivations: an investigation of Romanian soccer spectators’’
,, Inteligenţa marketing plus’’
,, Marketing: principii, practici, orizonturi’’
,, EXPLORING SOCCER FANS'CONSUMER MOTIVES IN FOUR
EASTERN EUROPEAN COUNTRIES.’’

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,, Assessing Marketing Graduates Self-Efficacy: An Exploratory Factor
Analysis’’
,, An Analysis of Students Satisfaction in a Higher Education Context’’
,, Marketing strategic’’
,, Inteligenţa’’
,, Positioning Educational Programs with Nonmetric Data; Perceptual versus
Preference Maps’’

2.Profesor universitar dr.-Bogdan Anastasiei-citat de 323 de ori

Domenii de competenta-Cercetare socială empirică/ Empirical Social Research
Metode cantitative în managementul resurselor umane/
Quantitative Methods in Human Resources Management
Managementul riscului/ Risk Management
Marketing touristic/ Tourism Marketing
E-Marketing
Titluri:
,, Electronic word-of-mouth for online retailers: Predictors of volume and
valence’’
,,Cercetare de marketing’’
,, Key factors determining the expected benefit of customers when using bank
cards: An analysis on millennials and generation Z in Romania’’
,, Understanding the adoption of incentivized word-of-mouth in the online
environment’’
,, Negative word-of-mouth: Exploring the impact of adverse messages on
consumers' reactions on Facebook’’
,, A model of the relationships between the Big Five personality traits and the
motivations to deliver word-of-mouth online’’
,, FACEBOOK ADVERTISING: RELATIONSHIP BETWEEN TYPES OF
MESSAGE, BRAND ATTITUDE AND PERCEIVED BUYING RISK.’’
,, A model of the relationship between organizational culture, social
responsibility and performance’’
,, Emotional response to advertising’’
,, The segmentation of Facebook users from Romania by WOM behavior’’

3.Profesor universitar dr.Madela-Maria Abrudan-citat de 401 de ori

Domenii de competenta-Managementul resurselor umane
Strategii și politici de resurse umane
Comportament organizațional
Management comparat
Managementul proiectelor
Elaborarea si implementarea proiectelor
Management internaţional.

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Titluri:
,, Adapting Herzberg's two factor theory to the cultural context of Romania’’
,, Intrinsic and extrinsic motivation. An investigation of performance correlation
on students’’
,, Intrinsic and extrinsic motivation. An investigation of performance correlation
on students’’
,, Effects of the blockchain technology on human resources and marketing: an
exploratory study’’
,, Decision making in service industries: a practical approach’’
,, Talent management—a strategic priority’’
,, Cultural dimensions and work motivation in the European Union’’
,, Managementul resurselor umane’’
,, Measuring Corporate Social Responsibility Practices of Micro And Small
Enterprises–Pilot Studyǁ’’
,, Sustainable development in maramures county’’

4.Profesor univ.dr.Elena Aurelia-Botezat-citat de 156 de ori

Domenii de competenta-Management strategic
Comunicare şi negociere în afaceri
Managementul strategic al intreprinderii
Management strategic in turism si industria ospitalitatii
Strategii manageriale
Marketing
Titluri:
,, An exploration of circular economy practices and performance among
Romanian producers’’
,, Strategii manageriale în turism’’
,, Culinary tourism in Romania-professional points of view’’
,, Efficient IoT system for Precision Agriculture’’
,, Stimulating the Potential of Local Resources in order to achieve
Competitiveness in Romanian Tourism’’
,, Dicţionar de comunicare, negociere şi mediere’’
,,MANAGING CHANGE: SOME THEORETICAL AND APPLICATIVE
ASPECTS.’’
,,MANAGING CHANGE: SOME THEORETICAL AND APPLICATIVE
ASPECTS.’’
,, AN EXPLORATORY ANALYSIS OF THE TERRITORIAL CAPITAL AND
ECONOMIC GROWTH: EVIDENCE FROM ROMANIA.’’
,, Creative entrepreneurial culture: an empirical study

5.Conferentiar univ.dr.Camelia Budac-citat de 274 de ori

Domenii de competenta-Marketing
Strategii de brand
Strategii de marketing intern
Titluri:

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,, The value of brand equity’’
,, Assessing the Effects of the COVID-19 Pandemic on M-Commerce Adoption:
An Adapted UTAUT2 Approach’’
,, Marketingul și calitatea serviciilor’’
,, Strategic considerations on how brands should deal with generation Z’’
,, Next generations of consumers – challenges and opportunities for brands’’
,, Brand communication challenges in getting young customer engagement’’
,, Theoretical approaches on successful email marketing campaigns’’
,, Open Government–A Long Way Ahead for Romania’’
,,Marketing financiar-bancar. Curs pentru învăţământul la distanţă’’
,, Some intercultural considerations on corporate social responsibility-Case study:
Romania and Hofstede’s cultural dimensions’’

6.Conferentiar univ.dr.Alin Opreana-citat de 806 de ori

Domenii de competente:-Economie
Metode cantitative
Economie aplicat
Titluri:
,, Efficiency, effectiveness and performance of the public sector’’
,, A new development in online marketing: Introducing digital inbound
marketing’’
,, Correlation analysis between the health system and human development level
within the European Union’’
,, Social Media Marketing Efforts of Luxury Brands on Instagram’’
,, Measuring customer engagement in social media marketing: A higher-order
model’’
,, Analyzing consumer engagement programs from the perspective of a
qualitative research of marketing executives’’
,, Examining Online Shopping Services in Relation to Experience and Frequency
of Using Internet Retailing’’
,, The impact of covid-19 pandemic on residents’ support for sustainable tourism
development’’
,, Analyzing mediators of the customer satisfaction–loyalty relation in internet
retailing’’
,, The Analysis of the Relationship between the Level of the Public Expenditure
for Investments and de Degree of Development of the Society in Romania’’

7.Profesor univ.dr.Costinel Dobre-citat de 294 de ori

Domenii de competente-Marketig
Comportamentul consumatorului
Publicitate
Marketing online
Managementul brandului
Titluri:
,, Consumer Innovativeness: A Marketing Approach.’’
,, Personality influences on online stores customers behavior’’

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,, Comportamentul consumatorului’’
,, Comportamentul consumatorului şi strategia de comunicare a firmei’’
,, A MARKETING PERSPECTIVE ON THE INFLUENCES OF WAITING
TIME AND SERVICESCAPE ON PERCEIVED VALUE.’’
,, Marketing’’’
,, Comportamentul consumatorului şi practica de marketing’’
,, Social bonds and millennial consumers' activity in social networks’’
,, Marketing’’
,, The Common Values of Social Media Marketing and Luxury Brands. The
Millennials and Generation Z Perspective’’

8. Lector dr.Monica Boldea -citat de 185 de ori

Domenii de competenta-Marketing si relatii internationale
Titluri:
,, A theoretical approach of the concept of innovation’’
,, Regional disparity analysis: The case of Romania’’
,, THEORETICAL APPROACH OF THE CONCEPT OF INNOVATION’’
,, COMPLEMENTARITY BETWEEN THE FUNCTIONS AND
INSTRUMENTS OF INTERNAL MARKETING AND HUMAN RESOURCE
MANAGEMENT.’’
,, Stages of the Economic Integration and the Level of International
Competitiveness. Optimization Methods. The EU Case’’
,, Ethnicity, confession and intercultural dialogue at the European Union's eastern
border’’
,, Der Einfluss der Anglizismen auf die deutsche Wirtschaftssprache’’
,, REGIONAL DISPARITIES-HISTORICAL CULTURAL INFLUENCES AND
REGIONAL DEVELOPMENT IN ROMANIA.’’
,, HUMAN CAPITAL AND ITS INFLUENCE ON ECONOMIC
DEVELOPMENT. THE CASE OF ROMANIA.’’
,, THE SIX SIGMA SYSTEM IN RELATION TO THE
BUSINESS’STRATEGY AND PRIORITIES’’

9.Conferentiar univ.dr.Carmen Acatrinei-Citat de 267 de ori

Domenii de competente-Marketing online
Publicitate online
Marketing direct
Intimidarea consumatorului
Titluri:
,, Gamification applied in affiliate marketing. Case study of 2Parale’’
,, Designing email marketing campaigns - A data mining approach based on
consumer preferences’’
,, Email marketing campaigns: the easiest path from organizations to
consumers–an exploratory assessment’’

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,, Managing maturity in process-based improvement organizations: a perspective
of the Romanian companies’’
,, The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness’’
,, A qualitative research regarding the marketing communication tools used in the
online environment’’
,, The paradox of energy consumption decrease in the transition period towards a
digital society’’
,, Privacy literacy: what is and how it can be measured’’
,, Social networking: reasons to join and things done by the Romanian consumers
- An exploratory assessment’’
,, The Romanian perspective upon the social customer and online social
networks’’

10.Conferentiar univ.dr.Mihaela Constantinescu-citat de 432 de ori

Domenii de competente-Marketing
Cercetare de piata
Marketing sportiv
Calitatea vietii
Titluri:
,, The role of education on consumer behavior on the insurance market’’
,, Attitude evaluation on using the neuromarketing approach in social media:
Matching company’s purposes and consumer’s benefits for sustainable business
grow’’
,, Marketingul serviciilor’’
,, Innovation within the Strategic Marketing Management of Industrial SMEs as a
Response to the Economic Crisis.’’
,, Marketingul serviciilor’’
,, Events and their importance in strategic marketing communication’’
,, The Relationship between Quality of Life and Marketing Ethics’’
,, STRATEGIC MARKETING PLANNING IN SPORTS-A PERSPECTIVE OF
QUALITY OF LIFE IMPROVEMENT.’’
,, Internet buying behavior. Case study: research of AES students' behavior
regarding online shopping’’
,, The specifics of the sport product and their implications within the marketing
activity’’

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