Professional Documents
Culture Documents
Nazziwa Sarah Business Plan
Nazziwa Sarah Business Plan
Contents
BUSINESS DESCRIPTION ............................................................................................................................... 2
BUSINESS LOCATION /ADDRESS .................................................................................................................. 2
FORM OF BUSINESS OWNERSHIP ................................................................................................................ 2
BUSINESS MISSION ,VISION,GOALS AND OBJECTIVES; ............................................................................... 5
Services offered; ........................................................................................................................................... 6
Company logo ............................................................................................................................................... 6
Product service and business outline......................................................................................................... 6
THE SWOT ANALYSIS AND COMPETITION STRATEGY ................................................................................. 7
STRENGTHS: .............................................................................................................................................. 7
Weakenesses: ........................................................................................................................................... 7
Significant opportunities .................................................................................................................... 7
MARKETING STRATEGY ................................................................................................................................ 8
Background of the company ...................................................................................................................... 8
Management &organisation ...................................................................................................................... 10
Operational plan ....................................................................................................................................... 11
Financial plan ............................................................................................................................................ 12
Equipment and supplies list ..................................................................................................................... 12
PERSONAL MANAGEMENT................................................................................................................ 13
BUSINESS DESCRIPTION
BUSINESS NAME
The business will take a unique name PROWESS MAKES A DIFFERENCE and there correct and
accepted to be abbreviated as PMD.
Company description
PROWESS MAKES A DIFFERENCE started in February 2023 .our company provides
residential and commercial carpet, upholstery, sofas, car interiors and curtains cleaning.
Our company will strive to provide clients with professional, first class quality service and
convenient scheduling.
EXECUTIVE SUMMARY:
PROWESS MAKES A DIFFERENCE is a start-up janitorial services provider servicing the
needs of people as regards the look of the environment around them. Prowess makes a difference
will strive to provide clients with professional, first class quality service and convenient
scheduling.
Company logo
MARKETING STRATEGY
PROWESS MAKES A DIFFERENCE deems it necessary to charge rates to their
clients based on sq. footage rather than a flat fee due to their varying sizes .this
will allow a cost structure more suitable to all as well as a classification system to
distinguish employee cleaning time needs and or limits for each area .the pricing
system will be a key marketing tool.
PROWESS MAKES A DIFFRENCE will strive to build a reputation as the best of the
best. This reputation and relationships formed with clients will help the business
grow through referrals and maintain existing contracts.
Direct sales referrals will be vital to success. Prowess makes a difference will not
be a, mass distributor of cleaning services: consequently the owner and the
employees simply cannot handle a, mass marketing campaign. Additionally we
want to portray a personal and professional image to potential clients.
First time client promotion – potential clients will receive a onetime
demonstration cleaning of a portion of their area .this demonstration should take
approximately one hour ,after which a regular six month contract will be sought.
Referral rewards .clients will receive a 10% discount on their next cleaning when
they refer a potential client who signs the initial 6 month contract.
Product service and business outline
OWNER
VARIABLE LABOUR
EMPLOYEE