A Marketing Plan of

In Partial Fulfillment of the Requirements in

Entrepreneurship

Subject Adviser:
Dr. Annabelle G. Bughao

Submitted By:
Estember, Francine Angela
Estacio, Shairene Gaile
Emelo, Allex Sandra
Gutierrez, Lourence Kenzo
Isidro, Sean Jeremiah

October 2023
 TABLE OF CONTENTS

I. Company Description........................................................................... .........................… 3

Nature of the Business.........................................................................................................3
Objectives of the Business................................................................................................…3
Company Logo ....................................................................................................................3
Company’s Vision ............................................................................................................... 4
Company’s Mission..............................................................................................................4
Core Values...........................................................................................................................4

II. Marketing Goals and Objectives................................................................................ ...5

4P’s........................................................................................................................................5
Demand ................................................................................................................................6
Historical Demand................................................................................................................6
Projected Demand.................................................................................................................6
Supply ..................................................................................................................................7
Historical Supply...................................................................................................................8
Projected Supply....................................................................................................................8
Demand and Supply Gap.......................................................................................................9
Market Share.........................................................................................................................10
Market Analysis....................................................................................................................10
Target Market Analysis.........................................................................................................11
S.W.O.T Analysis..................................................................................................................12

III. Technical Analysis..........................................................................................................13

Product Description..............................................................................................................13
Product Materials.............................................................................................................…13
Product Operation Process....................................................................................................14
Product Preparation and Procedures.....................................................................................15
Quality Control Measures.....................................................................................................15
Environmental Control Measures ........................................................................................15
Packaging..............................................................................................................................16
Advertising Materials and Photos.........................................................................................16
Social Media Account...........................................................................................................17
Campaign Materials..............................................................................................................18
Store/ Manufacturing Facility Location................................................................................21
Store/ Manufacturing Facility Location Map........................................................................21
Store Floor Plan Layout .......................................................................................................22

IV. Financial Analysis...........................................................................................................22

Budget and Schedules..........................................................................................................22
Financial Statements............................................................................................................23
Income Statement ................................................................................................................24
Salaries and Wages...............................................................................................................24
Schedule of Salary and Allowances.....................................................................................24

V. Socio-Economic Analysis ...............................................................................................25

IV. Reference.............................................................................................………………..26

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 INTRODUCTION

In the digital age, the demand for high-quality photo printing services has surged due to the
rapid sharing of photos. As the custodians of priceless memories, our service aims to preserve these
memories as timeless keepsakes. We conduct thorough marketing research to meet client needs and
stay at the forefront of the industry. Our goal is to turn digital images into timeless keepsakes,
ensuring that we remain at the forefront of the industry and satisfy the changing needs of our clients.

What truly sets us apart is our commitment to innovation and sustainability. In addition to our
dedication to providing top-notch photo printing services, we are proud to introduce a unique and
eco-friendly aspect to our offerings. We are excited to unveil our exclusive organic ink alternative,
this innovation not only enhances the quality of our prints but also aligns with our eco-conscious
values. By using organic ink, we reduce our environmental footprint, making each photo print a
testament to our dedication to both quality and sustainability.

With the help of this marketing research project, we hope to learn more about the dynamics of the
picture printing business as well as the tastes and expectations of our target market. We want to
improve the services we offer, make our business processes more efficient, and create marketing
techniques that are appealing to consumers.

We will cover a wide range of topics in our study, such as market trends, consumer behavior,
technology developments, and competitor analyses. We will acquire crucial data through surveys,
interviews, data analysis, and market research to help us improve our service and remain aware of
the always shifting demands of our clients.

We will describe the goals of our marketing research, the approach we intend to use, and the
expected advantages for both our company and our clients in this document. We are eager to find
new prospects, improve our photo printing service, and keep providing outstanding experiences to
our loyal customers as we dive into this research study. We shall set off on this adventure of
exploration, invention, and development in the field of picture printing together. Join us in shaping
the future of photo printing, where quality, sustainability, and innovation converge to create truly
unforgettable memories.

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I. COMPANY DESCRIPTION

NATURE OF THE BUSINESS

The Limbag Larawan Company our service business specializes in high-quality photo printing,
providing customers with a seamless and personalized experience to bring their cherished memories
to life in vivid detail. We offer a wide range of printing options, from traditional prints to custom
photo products, using state-of-the-art technology and eco-friendly materials to ensure stunning
results that capture the beauty of the natural world and the essence of life's special moments. The
store will be located at Phase 10 Barangay Pasong Buaya 2. The production facility for the product
will also be at the store.

OBJECTIVES OF THE BUSINESS

The main goal and mission of the company is to provide customers with a satisfactory service
that will both meet everyone's desires by providing them with high-quality service and printed
photos.

Limbag Larawan aims to:

⚫ Provide best quality services and outcome.
⚫ To satisfy customers desire.
⚫ Gain knowledgeable experience while generating income.
⚫ Maintain good customers relationships.
⚫ Provide an affordable service.

COMPANY LOGO

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 Our company logo embodies our essence. It's an artistic visual symphony that perfectly captures
our dedication to turning your digital memories into tangible artwork. With its simple design, bold
and pastel colors, our logo reflects our passion for precision. In order to help consumers better
understand and recognise the company, we also incorporated the company's colour into the logo
itself.

COMPANY’S VISION

We aim to be the top choice for preserving life's precious moments through high-quality prints
that capture the heart. To be the leading innovators in the photo printing industry, continually
redefining the way people cherish and share their memories.

COMPANY’S MISSION

Our mission at Limbag Larawan is to provide great picture printing services that go above and
beyond expectations in order to turn digital memories into tangible treasures. With the aid of cutting-
edge technology and a desire for quality, we are committed to maintaining the emotional impact and
authenticity of each image. We want to give our clients a smooth and delightful experience while
creating long-lasting relationships through the power of print.

CORE VALUES

➢ Innovation
- We are committed to continuous improvement and embracing innovative technologies and
techniques to deliver cutting-edge photo printing solutions that exceed customer expectations.

➢ Excellence
- We strive for excellence in every aspect of our business, from the quality of our prints to
our customer service. Our dedication to excellence ensures that our customers receive the best photo
printing experience.

➢ Customer-Centricity
- We put our customers at the center of everything we do. Our focus is on understanding
their unique needs and providing personalized photo printing solutions to delight them.

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➢ Teamwork
- Collaboration is at the heart of our success. Our team works together cohesively to provide
seamless and efficient photo printing services. We value each team member's unique contributions
and expertise.

II. MARKETING GOALS AND OBJECTIVES

4P’s

Product
Limbag Larawan prides itself on delivering a superior product tailored for individuals looking
to immortalize their cherished memories. The company's photo printing services are designed to
provide customers with a high-quality and personalized solution for preserving their important
moments. By leveraging advanced printing technologies and premium materials, Ink Origin ensures
that each print captures the essence and emotion of the original memory.

Price
A key principle guiding Limbag Larawan is the commitment to making its photo printing
services accessible to customers across all income levels. Recognizing the universal desire to
preserve memories, the company has strategically set its pricing to be affordable without
compromising on the quality of the final product. This approach aims to democratize the enjoyment
of high-quality personalized prints, ensuring that everyone, regardless of financial considerations,
can avail themselves of this service.

Place
Limbag Larawan has strategically chosen its location to maximize accessibility for a diverse
customer base. Situated in close proximity to both a school and various well-known businesses, the
company's physical presence is easily accessible to people of all age groups. This strategic
positioning facilitates convenience for busy individuals, ensuring that the service is within reach for
students, professionals, and families alike.

Promotion
Limbag Larawan plans to boost product visibility through effective marketing strategies,
utilizing social media platforms like Facebook and Instagram. To reach non-social media users, the
company will use infographics and brochures. Referral discounts will also be incorporated to
encourage word-of-mouth marketing and brand community.

People
Limbag Larawan's target market extends beyond those familiar with printing services; it
encompasses individuals unaware of the transformative potential of personalized photo printing. The
company aims to educate this demographic about the unique benefits it provides. By conveying the
emotional significance of personalized prints and emphasizing the ability to capture and preserve
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important memories in a tangible, high-quality format, Limbag Larawan seeks to create a new
market segment. This approach not only broadens the customer base but also positions the company
as an innovator in the realm of preserving precious moments through thoughtful, personalized
printing services.

DEMAND

In launching a new venture, a critical determinant of success is gauging whether the product
aligns with customer preferences and demands, its viability in the market, and assessing customers'
purchasing capacity. The acceptability and marketability of the product play pivotal roles in
determining the feasibility of the planned business.

Limbag Larawan's Photo Printing Services introduces innovative offerings that are novel to the
local market, distinguishing themselves from existing options. It is imperative to identify the
demands rooted in these innovations through comprehensive market research. This research serves as
a vital tool in evaluating the acceptability of Limbag Larawan's services, substantiated by surveys
that provide concrete evidence of customers embracing and validating the marketability of
personalized photo printing.

Through meticulous market research, Limbag Larawan establishes a high level of acceptability
for its unique photo printing services, indicating a significant potential for successful marketing. This
pivotal information serves as the cornerstone for estimating demand, thereby facilitating the
determination of a potential production quota. By understanding the market's acceptance and
readiness for personalized and high-quality photo printing, Limbag Larawan is strategically
positioned to meet customer needs and capitalize on the market's demand for its distinctive services.

Historical Demand
YEAR POPULATION %DEMAND DEMAND
2022 40,627 96% 39,002
2021 38,325 96% 36,792
2020 36,153 96% 34,707
2019 34,104 96% 32,740
2018 32,171 96% 30,884

⚫ The population statistics used to assess demand was obtained from the Municipal Hall of Imus
Cavite.
⚫ The percentage of demand is based on the result of the survey and is being multiplied to the
population to arrive at the total demand.

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 Projected Demand
YEAR POPULATION %DEMAND DEMAND
2023 43,068 96% 41,345
2024 45,655 96% 43,829
2025 48,398 96% 46,462
2026 45,653 96% 43,827
2027 47,585 96% 45,682

⚫ The population increase is estimated using the average percentage growth over the past five
years, according to statistics obtained from the municipal hall of Imus Cavite.
⚫ To get the projected population, the average increase of population every year is computed first
through subtracting the population of the previous year from the much recent year. After
subtracting, the difference will be divided from the previous year then the quotient will now be
the percentage increase from the previous year to the much recent year. This will also be done to
the next year until all the percentage increase is computed. After getting all the percentage
increase per year, it will all be added and the sum will be divided on the number of percentage
obtained.

34,104 (2019) - 32,171 (2018) = 1933/ 32,171 = 0.06008 or 6.008% (Percentage increase from year
2018 to 2019

36,153 (2020) - 34,104 (2019) = 2049/34,104 = 0.06008 or 6.008% (Percentage increase from year
2019 to 2020)

38,325 (2021) - 36,153 (2020) = 2172/36,153 = 0.06007 or 6.007% (Percentage increase from year
2020 to 2021)

40,627 (2022) - 38,325 (2021) = 2302/38,325 = 0.06006 or 6.006% (Percentage increase from year
2021 to 2022)

43,068 (2023) - 40,627 (2022) = 2441/40,627 = 0.06008 or 6.008% (Percentage increase from year
2022 to 2023)

6.008% + 6.008% + 6.007% + 6.006% + 6.008% = 0.07587 or 7.587% /5 = 0.01517 or 1.1517%

( Average increase of population per year)

⚫ In order to calculate the total projected demand, the survey's percentage of projected demand is
multiplied by the projected population.

SUPPLY

Running and starting "Limbag Larawan" isn't just about checking if people like our photo
printing services or if they sell well. It's also about making sure we can keep offering these services
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by having the right materials. Materials are super important for what we do, and if we run out, it
could affect how many prints we can make. To make sure we always have what we need, our team
has found reliable places to get our materials close to Bahayang Pag-Asa making it easier for us to
keep our photo printing going smoothly.

Historical Supply
YEAR POPULATION %SUPPLY SUPPLY
2022 40,627 92% 37,377
2021 38,325 92% 35,259
2020 36,153 92% 33,261
2019 34,104 92% 31,376
2018 32,171 92% 29,597

⚫ The population statistics used to assess supply was obtained from the Municipal Hall of Imus
Cavite.
⚫ The percentage of demand is based on the result of the survey and is being multiplied to the
population to arrive at the total demand.

Projected Supply
YEAR POPULATION %SUPPLY SUPPLY
2023 43,068 92% 39,623
2024 45,655 92% 42,003
2025 48,398 92% 44,526
2026 45,653 92% 42,001
2027 47,585 92% 43,778

⚫ The population increase is computed using the average percentage growth over the preceding
five years, according to information obtained from the municipal hall of Imus Cavite
⚫ .To get the projected population, the average annual growth in population is first calculated by
deducting the population of the most recent year from the population of the previous year. The
difference will be divided by the previous year after subtraction, and the quotient will now
indicate the percentage rise from the previous year to the current year. The following years will
observe this till the total percent rise is calculated. After obtaining the annual percentage rise, the
total will be summed and divided by the number of percentages obtained.
⚫ In order to calculate the total projected supply, the survey's percentage of projected supply is
multiplied by the projected population.

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34,104 (2019) - 32,171 (2018) = 1933/ 32,171 = 0.06008 or 6.008% (Percentage increase from year
2018 to 2019

36,153 (2020) - 34,104 (2019) = 2049/34,104 = 0.06008 or 6.008% (Percentage increase from year
2019 to 2020)

38,325 (2021) - 36,153 (2020) = 2172/36,153 = 0.06007 or 6.007% (Percentage increase from year
2020 to 2021)

40,627 (2022) - 38,325 (2021) = 2302/38,325 = 0.06006 or 6.006% (Percentage increase from year
2021 to 2022)

43,068 (2023) - 40,627 (2022) = 2441/40,627 = 0.06008 or 6.008% (Percentage increase from year
2022 to 2023)

6.008% + 6.008% + 6.007% + 6.006% + 6.008% = 0.07587 or 7.587% /5 = 0.01517 or 1.1517%

( Average increase of population per year)

Demand and Supply Gap

PROJECTED PROJECTED %MARKET TARGET
YEAR GAP
DEMAND SUPPLY SHARE MARKET
2023 41,345 39,623 1.722 36% 620
2024 43,829 42,003 1,826 41% 749
2025 46,462 44,526 1,936 46% 891
2026 43,827 42,001 1,826 51% 931
2027 45,682 43,778 1,904 56% 1,066

⚫ Gap is calculated by deducting estimated projected supply from projected demand

41,345 (Projected Demand) - 39,623 (Projected Supply)=1,722 (Gap)

43,829 (Projected Demand)-42,003 (Projected Supply)=1,826 (Gap)

46,462 (Projected Demand)-44,526 (Projected Supply)=1,936 (Gap)

43,827 (Projected Demand)-42,001 (Projected Supply)=1,826(Gap)

45,682 (Projected Demand)-43,778 (Projected Supply)=1,904 (Gap)

⚫ Each year, the target market share increases for up to 5%

749-620= 129x100=12,900/620=21%

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891-749= 142x100=14,200/749=19%

931-891=40x100=4,000/891=4%

1066-931=135x100=13,500/931=15%

⚫ Target Market was calculated by multiplying the percentage of market share to the gap.

36% (Market Share) x 1,722(Gap) = 1, 847 (Target Market)

41% (Market Share) x 1,826 (Gap) = 1, 946 (Target Market)

46% (Market Share) x 1,936(Gap)=1,946 (Target Market)

51% (Market Share) x 1,826 (Gap) = 2019 (Target Market)

56% (Market Share) x 1,904 (Gap) = 2.052 (Target Market)

MARKET SHARE

In the realm of photo printing services, our recent survey of 25 respondents reveals a significant
opportunity. Darna Digital Coverage leads with an impressive 56% preference, followed closely by
our service, Limbag Larawan securing 36%. Additionally, 8% opted for other services. This data
highlights a promising chance for strategic improvements and innovation within Limbag Larawan to
elevate our standing.

MARKET ANALYSIS

The researcher's objectives are for the following in order to thrive commercially and remain
competitive:

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Market Expansion
- Target residents in Pasong Buaya 2 and nearby areas for initial customer base.
- Explore opportunities to expand into neighboring barangays, increasing market reach.

Continuous Product Promotion

- Establish a strong digital presence through consistent advertising on social media platforms.
- Utilize printed materials such as brochures and infographics for offline promotion, ensuring a
diverse audience is reached.
- Allocate budget for prominent advertisements in local areas and key locations for heightened
visibility.

Product Development and Innovation

- Continuously enhance printing technologies to maintain a competitive edge.
- Innovate with new customization options and features to meet evolving customer preferences.

Customer Incentives and Offers

- Introduce promotional offers like discounts, limited-time promotions, and bundled services to
attract new customers.
- Implement a loyalty program with perks like free prints or exclusive discounts for repeat
customers.

Customer Satisfaction and Service

- Prioritize excellent customer service by providing quick and helpful responses to inquiries.
- Implement a feedback system to understand customer needs and address any issues promptly.

Competitor Analysis
- Conduct a thorough analysis of competitors in the local photo printing market.
- Identify strengths and weaknesses of competitors to differentiate Ink Origin's services effectively.

By aligning efforts with these objectives, Limbag Larawan aims not only to establish a strong
presence in its current market but also to proactively expand, innovate, and differentiate itself to
ensure sustained growth and competitiveness within the photo printing industry.

TARGET MARKET ANALYSIS

In establishing a focused approach toward its customers, Limbag Larawan systematically identifies
and categorizes its target market:

Identifying the Target Market

- Limbag Larawan's primary target market encompasses residents of Pasong Buaya 2 and nearby
areas in Cavite.

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 - The selection of this geographic area enables the company to gain an in-depth understanding of
potential customers, facilitating a tailored approach to their needs and expectations.

Categorizing the Target Market

- The company categorizes its target market based on age, recognizing that individuals aged 13 to
60 represent a broad and diverse consumer segment.
- This categorization allows Limbag Larawan to customize its photo printing services to cater to
the varied preferences and life stages of customers within this age range.

By precisely identifying and categorizing its target market, with a specific focus on ages 13 to 60,
Limbag Larawan positions itself to provide personalized and inclusive photo printing services. This
strategic approach ensures that the company's offerings align seamlessly with the unique needs and
preferences of a diverse customer base in Pasong Buaya 2 and neighboring areas of Cavite.

S.W.O.T ANALYSIS

Strengths

1. High-Quality Printing Technology – Limbag Larawan boasts advanced printing technologies,

ensuring the production of superior-quality prints that stand out in the market.
2. Affordability - The company's commitment to making its services affordable positions it as an
attractive option for a broad customer base, enhancing its competitiveness.
3. Strategic Location – Limbag Larawan's proximity to a school and prominent businesses
increases accessibility, facilitating a higher footfall and diverse customer engagement.
4. Unique Product Offering - The organic essence infused into the prints and the customization
options that connect memories to nature provide a distinctive and sought-after service in the
market.

Weaknesses

1. Limited Brand Recognition: As a new entrant, Limbag Larawan may face challenges in
establishing brand recognition and trust among potential customers.
2. Dependency on Technological Infrastructure: Reliance on advanced printing technology
makes the company susceptible to potential disruptions in case of technological failures or
obsolescence.

Opportunities

1. Growing Demand for Personalization - The increasing trend of seeking personalized products,
especially in the realm of preserving memories, presents a significant opportunity for Limbag
Larawan to tap into a burgeoning market.
2. Expanding Digital Marketing - Leveraging digital platforms for advertising and promotions
can amplify the reach, especially considering the widespread use of social media.
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3. Partnerships - Collaborating with photographers, event planners, or online platforms can open
up new channels for business growth.

Threats

1. Competition from Established Brands - Existing competitors with established market

presence may pose a challenge, requiring Limbag Larawan to differentiate itself through
effective marketing and service quality.
2. Economic Downturn - Economic uncertainties or downturns could impact consumer spending
on non-essential services, affecting Limbag Larawan's sales.
3. Technological Changes - Rapid advancements in printing technology may necessitate continual
investment to stay at the forefront, posing a challenge in terms of cost and adaptation.

III. TECHNICAL ANALYSIS

SERVICE DESCRIPTION

At Limbag Larawan, we specialize in turning your cherished digital memories into tangible
works of art. Our name, Ink Origin, encapsulates the very heart of our business. We are dedicated to
bringing your digital masterpieces to life through the power of ink, technology, and creativity. We
are passionate about transforming your digital images into stunning, high-quality physical prints that
you can hold, display, and share with pride.

SERVICE EQUIPMENTS

⚫ Printer
⚫ Computer
⚫ Ink
⚫ Photo paper
⚫ Photo paper cutter

 Printer  Laptop
A machine for printing text or pictures Is an electronic device that manipulates
onto paper, especially one linked to a information, or data. It has the ability to
computer. store, retrieve, and process data.

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  Ink
Is a liquid that contains a chemical
composition of pigments or dyes used to
transfer an image, text or a design onto a
suitable surface.
 Photo paper
Is a paper coated with a light-sensitive
chemical formula, like photographic film,
used for making photographic prints.

 Photo paper cutter

A tool for cutting paper and photos, usually a blade mounted over a table on which
paper can be aligned.

SERVICE OPERATION PROCESS

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 The production process is shown in the picture. It will begin printing as soon as the file has been
sent to us and is prepared for printing. Now we're going to package the printed pictures.

SERVICE PREPARATION AND PROCEDURES

1. The customer will select the photo that they want to print.
2. They will decide the size, orientation, and print quality of the photo.
3. We adjust the print settings, such as brightness, contrast, and color balance.
4. We select the type of paper we want to use for the print. Paper type can affect the quality of the
print.
5. Load paper into the printer: Insert the paper into the printer according to the printer's instructions.
Be sure to follow any instructions related to paper usage, such as aligning the paper or selecting
the paper type.
6. Print the photo: Send the photo to the printer to start the printing process. The printer will start
printing and you will see the progress of the print.
7. Check the print: Once the print is done, remove it from the printer and check it for any issues
such as printing errors.

QUALITY CONTROL MEASURES

⚫ We use premium quality paper, ink, and printing equipment to guarantee that your prints are of
the highest standard. Our materials are chosen to ensure durability, vibrancy, and longevity.

⚫ Our printers undergo regular calibration to maintain color accuracy and consistency across all
prints. This ensures that the colors in your prints closely match the original digital images.

⚫ We take great care in packaging your prints to protect them during transit. Sturdy packaging
materials are used to prevent damage during shipping, ensuring that your prints arrive in perfect
condition.

ENVIRONMENTAL CONTROL MEASURES

⚫ We prioritize the use of eco-friendly, low-VOC (volatile organic compounds) inks in our
printing process. These inks minimize the environmental impact while maintaining print quality.

⚫ We minimize the use of chemicals in our printing process and use eco-friendly cleaning
solutions and maintenance practices to reduce the environmental impact.

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⚫ We are committed to minimizing our environmental footprint. We use eco-friendly and
recyclable materials for packaging whenever possible, reducing waste and promoting
sustainability.

PACKAGING

ADVERTISING MATERIALS AND PHOTOS

A. Business Flyers & Price Advertising

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 B. Trifold Brochure (Front & Back)

IV. FINANCIAL ANALYSIS

SOCIAL MEDIA ACCOUNTS

Facebook Page: https://www.facebook.com/profile.php?id=61551876547315

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Instagram Account: https://www.instagram.com/ink_origin/

CAMPAIGN MATERIALS

A. LOGO

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B. MENU

C. OPENING SOON & NOW OPEN CAMPAIGN

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 D. BUSINESS CARD

STORE/MANUFACTURING FACILITY LOCATION

This Commercial Building, located at Phase 10 Barangay Pasong Buaya 2, Imus Cavite is the
proposed location for the business. It also measures 20 square meters.

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STORE/MANUFACTURING FACILITY LOCATION MAP

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 STORE FLOOR PLAN LAYOUT

IV. FINANCIAL ANALYSIS

BUDGET AND SCHEDULES

B. Packaging Budget
1
No. Envelop
Item 2 packs
Quantity 40.00
Unit Price 80.00
Total Price
2 Twine String 100 m 45.00 45.00
A. Materials
1 Printer rent 1 ₱ 150.00 ₱ 150.00
2 Ink 2ml 125.00 125.00
3 Photo paper 2 packs 80.00 160.00
Subtotal 435.00

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3 Paper Tag 2 packs 49.00 98.00
4 Sticker 2 packs 17.00 34.00
Subtotal ₱ 257.00
Total ₱ 692.00
ONE-DAY BUDGET

FINANCIAL STATEMENTS

= Cost Expenses / Units

Unit Cost = ₱ 692 / 320
= ₱ 2.00

= Rate x Unit Cost

Mark-up = 50% x 2
= ₱ 1.00

= Unit Cost + Mark-up

Price =₱2+₱1
= ₱ 3.00

= One-day Total Budget x 30

Monthly Budget
= ₱ 692 x 30
Total Monthly Budget = ₱ 20,760.00

= Monthly Total Budget x 12

Annual Budget
= ₱ 20,760 x 12
Total Annual Budget = ₱ 249,120.00

= One-day Total Sales x 30

Monthly Sales
= ₱ 960 x 30
Total Monthly Sales = ₱ 28,800.00

= Monthly Total Sales x 12

Annual Sales
= ₱ 28,800 x 12
Total Annual Sales = ₱ 345,600.00

INCOME STATEMENT

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 Ink Origin Company
Income Statement
As of December 31,2023

Sales ₱ 28,800.00
Less: Operational Expense
Salaries Expense ₱ 10,500.00
Advertising Expense 500.00
Rent Expense 5,000.00
Utilities Expense 1,500.00 ₱ 17,500.00
Net Income ₱ 11,300.00

SALARIES AND WAGES

V. SOCIO-ECONOMIC ANALYSIS

To the Customer
Limbag larawan can have a direct impact on customer satisfaction and retention, because it
affects how customers perceive the value, the credibility, and the attractiveness of your products

To the Community
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 The Limbag larawan had a huge impact on societies. Information could now be spread much
more quickly. More copies of books, pamphlets, or posters would be printed, spreading ideas. As
print media spread, reading became more accessible and affordable.

To the Government
Increases the amount of cash circulating in the economy. If more money is printed,
consumers are able to demand more goods, but if firms have still the same amount of goods, they
will respond by putting up prices.

To the Employees/Employer
We will do our best to take care of our employees so that our business runs smoothly and
good relation in our customers.

To the Environment
Limbag larawan services is native actual in our environment. We will provide three trash bins
in our area, Biodegradable, Non-Biodegradable, and Recyclable to prevent a chemicals in pollution.

IV. REFERENCE

Estafa (September,2019) Printing Business Plan.docx - Copriso Printing Business.

https://www.coursehero.com/file/47199237/Printing-Business-
Plandocx/?fbclid=IwAR0ws2P4TsYlv5F0VkVRQAH0zYjogVWATU13wpl8bP-ZB1-
AemZYWQb3yXY
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Gacusan, L.(n.d.) Marketing Plan: Prints and Designs.
https://www.scribd.com/document/472195723/MARKETING-PLAN-wednesday-group-
doc?fbclid=IwAR27AEtJuzc8ROrx2LGbYoFOsPPyGNvXrrguiD9d8mbwCJwYZxtd9PpYF
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Board.
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4rdwHYFJW53tL5wiLf9crELdoX5gWtnl

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