Key Partners Key Activities Value Customer

Proposition Relationship Customer

Segment
1. Academic 1. Software
1. Providing 1. User feedback 1. Students
Institutions development
assistance for 2. Regular 2. Educational
2. Software 2. Research and
assignments, communication institution
developers Development
research, etc. 3. User Support 3. Teachers and
3. Academic authors 3. Content
2. Ensuring a user- 4. Personalized Lecturers
4. Management
friendly Recommendation 4. Training
environment for Programs
learning
Key Resources Channels
3. Providing up-to-
1. Educational date academic 1. Social media
materials materials platforms
2. Technology 4. Users can build 2. Search Engine
3. Customer community to Optimization (SEO)
Services Staff share their 3. Email Marketing
experience/knowl 4. Social advertising
edge

Cost Structure Revenue Streams

1. Development Cost 1. Certification Programs

2. Marketing and Sales Cost 2. Freemium Model
3. Customer Support Costs 3. Content Sales
4. Content Acquisition Costs