A smarter customer master

data management provider

Posidex edges out

leading global MDM
solution vendors
For the 4th largest insurer &
the 5th largest bank in the world
Data is unwell.
Most organizations are drowning in distorted, disorganized data. Over 80% of
them rely on inaccurate reports and information to make decisions. There are
several different factors keeping data “unwell” and siloed. The remedy to this is
Master Data Management (MDM).

Turning data into intelligence

The path to business control and agility is through mastering the ocean of data.

Posidex offers just that with Prime MDM- a single, trusted, and
continuously updated enterprise-wide view of customer master data

Prime MDM Key Capabilities

A holistic, unified, model-driven, platform-independent,
& scalable customer MDM solution

1 2 3
MULTI-VERTICAL REAL-TIME DATA 99.5% ACCURACY
Geography-and Integration, profiling, In matching, linking, and
language-agnostic, synchronization, entity resolution
flexible one-stop enrichment, quality,
Deepen the customer
platform for customer lineage, & governance experience with a complete,
360, vendor, and supplier pieced-together view of the
Identify, analyze, monitor, and
customer and drive
Quickly and accurately use the data with the biggest
top-of-wallet behavior.
navigate the complex terrain influence on business
created by the variety, velocity, outcomes.
and volume of modern data.

4 5
FEDERATED & PRIVACY
PRESERVED
Supports Federated
Global Customer Search
Search is conducted seamlessly across various
sources on the respective geo servers through
encrypted-requests while complying with data
localization and privacy laws like GDPR.
REGULATORY COMPLIANCE
Fraud and Risk
Accurate, continuously updated,
and screened data reduces fraud,
risk, especially group exposure, and
meets the ever-rising compliance bar
of AML, FATCA, etc.
 In-memory
processing

THE SMARTER
CUSTOMER MDM

Privacy compliant Innovative

data model machine learning

Prime MDM Is Critical For The Digital

Transformation Of Your Clients
Quick and responsive, Prime MDM is dynamic enough to meet
use-case and industry-specific requirements with full compliance.

Achieve Fuel Straight Enhance

Data Instantaneous Through Customer
Intelligence Decisions Processing Experiences
A unified view of clean, Automates master Machine Learning Consolidating data
accurate, and trusted data, breaking silos, driven approach from disparate sources
data helps improving reliability streamlines data enables targeted
operational systems and quality so it’s integration, quality, marketing, more
function without error, more ready-to-use, governance, and personalized
analytical systems creating more agile processes. Boosting interactions, and
return actionable operations. operational efficiency better customer
results, and and enabling clients to service, resulting in
compliance efforts do innovate. greater satisfaction
timely reporting. and loyalty.
ONE PLATFORM,
MULTIPLE CAPABILITIES
Packaged in One Bundle

Entity Resolution Customer Centricity

Golden Record Prime Relationship Discovery

Real-Time Entity Global Watchlist and

Search And Match Sanctioned Screening
LEAN, NIMBLE, & ROBUST
Organizations that use Prime MDM find the speed of deployment
& low total cost of ownership (TCO) significant differentiators
With time, businesses are getting more complex.
What they need is a simple, sleek, and fast
solution that brings them immediate value.
That’s what sets Prime MDM apart.
In a world of complex MDMs that require stitching
together different products to function, our
customer MDM comes with everything built in.
Flash-Fast Implementation
Traditional MDM platforms can
take up to a year to implement.
Prime MDM has one of the quickest
deployments in the industry as fast
as in just 3 months.
Low TCO, High ROI
Prime MDM is database-agnostic,
unlike traditional MDM, which is
very dependent on it. It keeps the
infrastructure smaller and the cost
of implementation much lower
than other players.
Data Privacy Enabled
Prime MDM automatically offers
data privacy and security, as our
proprietary model uses
irreversible encryption to match
and link. So organizations don’t
have to worry about adding
another layer to their tech stack.
Faster Time To Value
Real-time data processing
at any volume. We’re
API-driven, so Prime MDM
integrates with any of the
existing tools, software, and
platforms clients use.
 Why Do Organizations Pick Us Over
Other MDM Players?

Ease of integration 99.5% Accuracy Quick response time

Cost-effective Business Growth

Expertise Customization
We work with the likes of HDFC and LIC and have We have the capability to customize solutions
handled 5 billion customer master data. We serve and meet the client’s and the industry’s
14 private sector banks (50% of the market in India) specific requirements.
and 11 of the 15 RBI-recognized NBFCs.

Collaboration Cost Competitive

We work together with clients to gain results. We not only reduce costs but also drive
For LIC, we created the world’s largest unique operational excellence at minimum risk.
customer base, with 750 million records All at the most competitive
implemented. subscription-based pricing.

With 50+ enterprise customers across verticals like banking, consumer finance, life
insurance, housing finance, retail, telecom, and government sectors,
Posidex is the undisputed leader in the Indian geography.

Life Insurance Consumer Finance Housing Finance Private Sector banks

 Few Prestigious Clientele

“Posidex is a truly innovative Technology solutions company. We have always found

Posidex very hungry to scale their solutions, always willing to improve the efficacy &
effectiveness of their algorithms & they have a brilliant Entity Resolution solution.
Posidex is a forward looking company with very capable & humble leadership &
management team & amenable to co-create new solutions with their customers.
We are very happy with our association with Posidex and find it mutually beneficial.”

Group Head - IT & CIO, HDFC BANK

Posidex Insights Inc, is a wholly owned subsidiary of Posidex Technologies incorporated in Canada that
brings its world class offerings to the North American and Global market.

Posidex Technologies founded in 2003, Headquartered in Hyderabad, India is an award winning deep tech enabled
software solutions and product company, in the area of enterprise customer master data management.

www.posidex.com info@posidex.com