A INTERNSHIP REPORT ON

“A STUDY OF THE ROLES OF DIGITAL MARKETING

COMMUNICATION AND WORKING ”

Submitted In Partial Fullfilment Of The Awarded

Degree Of
MASTER OF BUSINESS ADMINISTRATION

SESSION : 2023-24
SUBMITTED BY : SUBMITTED TO:
Dharvi Mishra
CLASS:
MBA (3rd SEM)
MODI INSTITUTE OF MANAGEMENT AND
TECHNOLOGY

(Affiliated to Rajasthan technical university , Kota)

INTERNSHIP
PROJECT
 INTERNSHIP
PROJECT REPORT

ON
“A STUDY OF THE ROLES OF DIGITAL MARKETING
COMMUNICATION AND WORKING ”

A Perspective On

Submitted In Partial Fullfilment Of The Awarded

Degree Of
MASTER OF BUSINESS ADMINISTRATION
SUBMITTED BY : SUBMITTED TO:
Dharvi Mishra

CLASS:
BBA III YEAR
 INDEX
1.INTRODUCTION TO
THE INDUSTRY
1.1)Industry of sales and marekting
1.2)Marketing
1. 3)Marketing concept
1.4) B2B and B2C marketing

2. COMPANY PROFILE
2.1) Our principles
2.2)Our process
2.3)Our services
2.4)Our mission & values
2.5)Our accreditation
2.6)Brand story
2.7)The art of expression
3.WEEKLY OVERVIEW OF
INTERNSHIP ACTIVITIES

4.RESEACH METHODOLOGY
4.1)Marketing research
4.2)Marketing Reseach methods
4.3) Promotion

5.CONCLUSION

6.SUGGESTIONS AND
RECOMMENDATION

7.BIBLOGRAPHY
PREFACE
This Internship Report stresses on the work experience. I
have gathered as an intern in digital marketing and sales
department of IFORTIS WORLDWIDE (CO.) from
January 10,2022 until April 2,2022. In this report,I mainly
have incorporated my experience at Ifortis especially
campaign management , research & development works
etc,where I also have provided details about 3 months `
work experience at Ifortis along with a comprehensive
job description where I had to work with a team of
different people and an analysis on the roles of Digital
marketing communications over conventional marketing
which is also a blend of my IFORTIS’s experience and
research data .There I discussed about the project on
the roles of digital media communication over
conventional media where different new findings came
out . The project’s objective is to understand the rolesd
of digital marketing communications over the
conventional marketing from the customer point of view
to find out how digital communication is helping
conventional marketing process. This report will serve
good information for the marketers. IFORTIS has a good
internship program.
More investments in digital media is needed which may
give a better visibility of the brands and make the
advertising and marketing atmosphere more delightful
which may amaze people with it’s beauty.
ACKNOWLEDGEMENT
At the very outset, I am very much thankful to almighty
for giving me strengths, courage, and ability to
accomplish the internships program as well as the
internship report in a scheduled time in spite of various
complications.It gives me immense pleasure to thank a
large number of individuals for their cordial cooperation
and encouragement which has contributed directly and
indirectly in preparing this report. First of all I would like
to express my gratitude to my mentor and teacher Ms
Surbhi jain who supported me for doing this internship
and also my internship supervisor Ms. Sneha Parashar
for her guidance and feedback which made everything
clear to me to complete this report . At first, I was so
consfused that whether I would be able to make a fruitful
report but with her assistance, I found a way to do
everything immaculately and in time .She kept me on
track to complete this report and her suggestions and
feedback were very dynamic in making this report as
impeccable as possible.At last, I would like to express
my sincere thanks to all the employee of account
management, creative & copywriting ,studio and digital
services department who helped me during my work
tenure and made my experience an unforgettable one.
People from these department helped me to gain more
practical knowledge which made my internship journey
more fruitful.
 SELF DECLARATION
I, Hereby declare that the project entitled as “
INTERNSHIP PROJECT REPORT ” is a record of
independent research work carried out by me, under the
guidance of Mrs. for the award of BBA (BACHELOR OF
BUSINESS ADMINISTRATION) degree.
I, Declare that the facts and data in this project report
are true to the best of my knowledge and belief.

DATE:
SIGNATURE OF STUDENT:
DHARVI MISHRA
MBA (3rd SEM)
CHAPTER 1:
INTRODUCTION TO INDUSTRY

Sales and marketing are two business functions

within an organization -- they both impact lead
generation and revenue. The term, sales, refers to
all activities that lead to the selling of goods and
services. And marketing is the process of getting
people interested in the goods and services being
sold.
A sales and marketing manager is responsible for
researching and developing marketing
opportunities and planning and implementing new
sales plans. The sales and marketing manager will
also manage both the marketing and the sales staff and
will perform managerial duties to meet the company's
operations goals.
When sales and marketing are aligned, the business is
poised to attract and qualify more leads and generate
more revenue.

In the simplest of terms, marketing is building

awareness of your organization and brand to
potential customers. Sales is turning that viewership
into a profit, by converting those potential customers
into actual ones.

What Is the Difference Between Sales and

Marketing?
Although many people use the terms sales and marketing
interchangeably, there is a
subtle difference between the two. Both functions intend
to grow the revenue of a business,
but the way they try to do this differs. Understanding the
difference between sales and marketing can help us to
integrate them better to achieve our company's revenue
goals.
It's important to understand the difference between sales and
marketing because you need to integrate both functions in your
organisation. Understanding the thin line between them helps
you make them work in tandem to increase the revenue of your
organisation. While preparing an organisation's budget,we need
to make a proper allocation for each business function. A good
understanding of differences helps you prepare a balanced and
efficient budget.

NOW LET’S UNDERSTAND SALES AND

MARKETING SEPARATELY :
SALES
Sales is the process of selling goods and services.
It involves convincing potential customers to buy
from your company. The convincing can be
through various means such as explaining your
product's benefits, offering discounts or making
your product more attractive than that of your
competitors.
• Inbound leads are relatively easier to convert
since the customer has an active interest in your
organisation's product.
However, some inbound enquiries may be
exploratory and may require more efforts
and follow-up by the sales team.
• Examples of sales goals:
a)Increase monthly revenue
b)Close sales
c)Retain existing customers
 d)Increase profit margin
e) Lower customer acquisition
MARKETING
• Marketing is the process of making people
interested in your product through various
strategies like pricing, packaging, positioning
(creating a perception), placement and promotion.
Marketing efforts of a company may or may not
focus on generating direct sales leads, but they
definitely intend to make sales easier and increase
revenues over a longer period of time.

• Examples of marketing goals:

a)Research customer needs and interests
b)Reposition a brand or a product
c)Improve product awareness
d)Increase customer satisfaction
e)Maintain customer relationship
f)Establish the company as a leader in the industry \
g)Generate qualified leads
h)Launch a new product
1.2 MARKETING
We have already discussed what
marketing is , so now let’s find out about:

TYPES OF MARKETING

It’s called the seven Ps of

marketing –
and here’s how it can be applied to everything in your
marketing mix.
Back in the 1960s, when marketing men smoked at their desks,
ladies tapped away in their typing pools, and sliced bread was
the yardstick of whether a product was any good, a marketing
notion was hatched that was so perfect, sixty years later it is still
considered an integral part of any marketing strategy. Tt’s called
the seven P’s of marketing and includes :

product, price, promotion, place, people,

process, and physical evidence.
Here’s how the 7 Ps of marketing can be applied to everything
in your marketing mix:

1. PRODUCT:

It goes without saying that the service or product you’re

selling should be at the centre of every element of the
marketing mix.Fundamentally, it allows you to address the
questions key to sales coversion what problem or issue does
the product solve for customers? Why is your product the best
one to solve it?
The digital marketing mix is perfect for showcasing your
products, through SEO, blogs or articles, paid advertising,
influencer marketing, and viral video campaign
2.PRICE:

The strategy behind the pricing of your product needs to be

based on what your customers are prepared to pay, costs such
as retail mark-up and manufacturing, as well as other
considerations.
Your marketing mix can include subscription and membership
discounting programs, or email marketing of promotions and
sales.

3. PROMOTION:
Successful marketing strategies include all the promotional
activities across the marketing mix including advertising,
direct marketing, and in-store promotional activities. The
possibilities of digital promotion are limited only by your
imagination and can include online events, chats, social media
groups, and livestreams.
4. PLACE:

Where and how your product is displayed and sold should be

directly informed by your customers.
A deep understanding of their purchasing patterns – and
targeting them at the right stage in their buying cycle will
make it clear where you should promote and sell your
products and how that fits into your online and real-world
marketing mix.
5. PEOPLE:

Excellent customer service not only converts to sales, but can

increase your customer base by referrals.
Acquiring these referrals by people who love your brand can
also be a great example of how your marketing efforts can
support your sales progress ns, for example.
It’s important that everyone who represents your brand or
deals with customers – including the non-human chat bot
variety! – are fully trained sales professionals with an intimate
knowledge of your product and how it will improve the lives
or solve the problems of your customers.

6. PROCESS
The process of delivering your product to the consumer should
be designed for maximum efficiency and reliability, but may
also include features that are in line with your brand, such as
being environmentally or sustainably focused.With the rise in
online shopping, digital partnerships and logistics have
become an essential part of the marketing mix.

7. PHYSICAL EVIDENCE

Physical evidence incorporates aspects that proves your brand

exists and that a purchase took place.
Examples of proof that your brand exists can include things
like a physical store or office for your business, a website if
your business operates solely online, and printed business
cards that you exchange when meeting people. Examples of
proof of purchases can include physical or digital receipts,
invoices, or follow-up email newsletter that you send to
customers as a retention exercise.
1.3 MARKETING CONCEPT:
Since we have learned the basics of
marketing, it’s time to understand five
marketing concepts:

There is an end number of marketing concepts as every

business has its own concept. While some concepts still
work today, others have become out-of-date. However, we
will be looking at five core marketing concepts, also
recognized as marketing management philosophies.
1. Product Concept : The core purpose of the product concept
is to manufacture cheaper products because the consumers
won’t pay much price for the products or services. So the
businesses that accompany the product concept manufacture
the goods on a mass scale and profit out of the economies of
scale.When manufacturers produce low-cost products, then
they follow a broad distribution strategy to reach more
audiences.By targeting more people, they can boost their
productivity by expanding their market.
In the product concept, marketers do not give any importance
to the requirements and wants of the customers. Their central
focus is to produce more &more goods, quantity matters, not
quality.
As a result, consumers are usually unsatisfied with the
bad quality of the products.The product concept was
popular when there were no competitors in the market;
whatever you bring in the market people would take it.
For instance: Ford was the first vehicle company:
It commenced delivering more vehicles in the market
People purchased it because it was the only product available
at the time.

2. Production Concept:

It is one of the earliest marketing concepts where the

organization concentrates on the ability of its production
processes. It is to manufacture the products cheaper to make
them ready for the mass population. The center of the
production concept is on the quantity, not the quality of the
products.
Production concept began in the mid 1950s, and it
accompanies the Say’s Law. It says that supply generates
demand in the market.
Therefore, according to this law, when a company
manufactures a product, it doesn’t need to promote its
products; it would sell itself.
The law became widespread because, at that time,
there was no technology and communications,
and people used to travel less.
The salesman in the store used to be the only retailer, and
there were few manufacturers.
So there used to be a confined variety of products,
whatever comes in the market, and then it would
have been marketed. For example McDonald’s
and fast food chains in general also aim to ace
their operation.

3. Selling Concept:
As the name suggests, the idea of selling is to sell the
company’s product through large-scale marketing and
promotional activities. It doesn’t matter whether they satisfy
customers’ needs or not.
The center of the management in this method is to finish the
transaction of sale; they believe that their job is done once
they market their product. Therefore, rather than establishing
and maintaining a long-term connection with the customer, the
customer would come back again.
The sale concept is a very precarious strategy because it’s
based on a very weak notion that the company should sell
whatever they’re manufacturing instead of meeting customer’s
demands.In this approach, marketers believe that if consumers
don’t like the company’s product,
they’ll buy something else and forget abouttheir past shopping
experience.So the whole notion of the sale concept is based on
the false presumption that the customers don’t remember their
past buying experience.
For example, blood donations and insurance policies come
under the category of sale concept, where
the marketer believes that their job is
done after making the transaction.

4. Marketing Concept:
When it comes to the marketing concept, it is
customeroriented. It places customers in the middle of the
marketing process, discovering customers’ demands and
wants, then meeting those needs better than the competitors.
In this method, the marketer assumes that the customer is
always right, and his requirements and wants should be
their priority. Here the marketing strategy concentrates on
producing a profit by satisfying the needs and wants of
customers.It supports a very simple strategy:
marketers do not search for the right customers for their
productinstead, they build the right product. Thus,
marketers seek to bridge the gap between the
consumers and the company’s products.
When you analyze the marketing concept with the sale
concept,you may find a huge distinction between both
strategies. It won’t be wrong if you state that these two
strategies are at two opposite extreme poles.
The best example of this concept is coke vs. Pepsi war.

5. Societal Marketing Concepts:

The idea behind the societal marketing concept is based on the
welfare of the entire society because it examines the strategy
of the marketing concept. What consumers need doesn’t mean
that it would be useful for them in the long term. What you
need and what is suitable for you and society as a whole are
two entirely different things.
For example, we all like sweet, spicy, and fast foods. We all
desire the same things whenever we go out, but it doesn’t
imply that it’s good for our health and the well-being of the
whole society.The goal and aim of the societal marketing
concept is to make companies understand that they have a
friendly and environmental responsibility, much more
important than their short-term sales and profit goals.
Businesses should design and operate towards a sustainable
future for society; organizations are a part of society and
should behave like one.
One of the best examples of societal marketing concepts
is the Coca Cola Super Bowl Commercial 2014 “America
The Beautiful.” Campaign.

Where your marketing campaigns live depends entirely on

where your customers spend their time. It's up to you to
conduct market research that determines which types of
marketing and which mix of tools within each type is best for
building your brand.
Internet marketing: Inspired by an Excedrin product
campaign that took place online, the very idea of having a
presence on the internet for business reasons is a type of
marketing in and of itself.
Search engine optimization: Abbreviated "SEO," this is the
process of optimizing content on a website so that it appears
in search engine results. It's used by marketers to attract
people who perform searches that imply they're interested in
learning about a particular industry.
Blog marketing: Blogs are no longer exclusive to the
individual writer. Brands now publish blogs to write about
their industry and nurture the interest of potential customers
who browse the internet for information.
Social media marketing: Businesses can use Facebook,
Instagram, Twitter, LinkedIn, and similar social networks to
create impressions on their audience over time.
Print marketing: As newspapers and magazines get better at
understanding who subscribes to their print material,
businesses continue to sponsor articles, photography, and
similar content in the publications their customers are reading.
Search engine marketing: This type of marketing is a bit
different than SEO, which is described above. Businesses can
now pay a search engine to place links on pages of its index
that get high exposure to their audience.
Video marketing: While there were once just commercials,
marketers now put money into creating and publishing all
kinds of videos that entertain and educate their core

customers .
1.4 TWO MAJOR SEGMENTS OF
MARKETING B2B AND B2C

Definition of B2B:
A commercial transaction that takes place between two
business organizations is known a Business to Business
like supplier and manufacturer, manufacturer and
wholesaler , wholesaler and retailer.

Definition of B2C:
The term business-to-consumer (B2C) refers to the process of
selling products and services directly between a business
and consumers who are the end-users of its products or
services. Most companies that sell directly to consumers can be
referred to as B2C companies.
C2B marketing:
Consumer-to-business marketing or C2B marketing is a
business model where the end consumers create
products and services which are consumed by
businesses and organizations. It is diametrically opposed
to the popular concept of B2C or Business- to-
Consumer where the companies make goods and
services available to the end consumers. In this type of
business model, businesses profit from consumers'
willingness to name their own price or contribute data or
marketing to the company, while consumers benefit from
flexibility, direct payment, or free or reduced-price
products and services. One of the major benefit of this
type of business model is that it offers a company a
competitive advantage in the market.
C2C marketing:
Customer to customer marketing or C2C marketing
represents a market environment where one customer
purchases goods from another customer using a
thirdparty business or platform to facilitate the
transaction. C2C companies are a new type of model
that has emerged with e-commerce technology and the
sharing economy.
DIFFERENCE BETWEEN B2B & B2C
 2.COMPANY PROFILE
INTRODUCTION TO
ORGANISATION

ABOUT US
Ifortis Group, Inc. overview

Name : Ifortis Group, Inc.

Industry : Information Technology And Services
Headquarters
Website :
https://ifortisworldwide.com/ Social
linkedin.com Handles :
Company
Private Company Type
:
1
Founded : 2013
-

IFortis Worldwide is a subsidiary of American Ruler

Private Limited. Since its infancy, IFORTIS WORLDWIDE
has believed in a continual evolution. It has not only
expanded its horizon from providing technical to
managerial services, but also has taken this platform
worldwide in order to better satisfy the needs of its
customers with an aim to become one of the most leading
companies of the world.
With IFORTIS WORLDWIDE, strategise and build nifty
technology and develop a market that supports
modernized processes for businesses as well as produce
new mediums that help in generating fast revenues for
start-ups or established businesses alike. A steadfast and
proven software process coupled with a certain
methodology can be your company’s key to success. With
a head-strong team of self-reliant women, IFORTIS
WORLDWIDE delivers IT projects to businesses and
technical solutions along with intuitive services in HR
consultancy that improve business efficiency.
IFORTIS WORLDWIDE believes that ethical
management is not only a tool for responding to the rapid
changes in the global business environment, but also a
vehicle for building trust with its various stakeholders
including customers, employees, business partners and
local communities. With an aim to become one of the
most leading companies In the world, IFORTIS
WORLDWIDE continues to train its employees and
operate monitoring systems, while practicing fair and
transparent corporate management. As a result, IFORTIS
WORLDWIDE is now one of India’s leading corporations.
 2.1 OUR PRINCIPLES
• We respect the dignity and diversity of individuals.
• We compete fairly in accordance with law and business
ethics.
• We make customer satisfaction our top priority.
• We make efforts for the improvement of the ‘quality of life’
of our employees.
• We pursue eco-friendly management.
• We build relationships of co-existence and coprosperity with
business partners.
 2.2 OUR PROCESS
We employ best practice processes and development
methodologies as a foundation for
rapid building of cutting-edge technology solutions in a
structured and methodical way.

PLANNING
We collect all the relevant information from the customer
to develop custom software development solutions as
per their expectation

DESIGNING
The system and documents are prepared as per the
requirement specifications. This helps us define overall
system architecture and technology stack.

DEFINING
Once the requirement analysis phase is completed, the
next step is to define and document software needs.

BUILDING
Developers start to build the entire system by writing code
using the chosen programming language, techniques, and
methodologies
TESTING
Evaluating the quality of software with the aim of finding and
fixing defects.

DEPLOYMENT
The final software is released and checked for
deployment issues, if any.

MAINTENANCE
According to the service level agreement, we ensure that
needs continue to be met and that the system continues
to perform as per the specification mentioned in the first
phase.
 2.3 OUR SERVICES
By sharing our expertise and passion we empower and
digitally transform organizations whilst continuously
providing value.

A.ERP SOFTWARE CONSULTING &

IMPLEMENTATION
A successful ERP strengthens a company's foundation by
streamlining operations and improving existing
procedures, lowering expenses, and allowing it to grow. The
best solutions, on the other hand, require proper
implementation.

B.ENTERPRISE SOLUTIONS DEVELOPMENT

Outgrowing your off-the-shelf software? We're here to help.
From custom ERPs and accounting systems to
online marketplaces and saas solutions, you need our
tailored solutions that use the latest tech, while being
scalable and well integrated.
C.INDUSTRIAL AUTOMATION & IOT
APPLICATIONS
With decades of experience designing and developing data
monitoring and tracking systems for businesses
around the world, our in-depth industry knowledge and
strong expertise in automation and IoT applications
allows us to help your business' digital transformation.

With decades of experience designing and developing data

monitoring and tracking systems for businesses
around the world, our in-depth industry knowledge and
strong expertise in automation and IoT applications
allows us to help your business' digital transformation.

D.RFID & BARCODE

DEVELOPMENT
RFID and barcode tracking is a must for businesses that need
to scale and enable high efficiency, and we have the
experience, tools, and technology to help you implement
RFID and barcode tracking for your operations.

E.MOBILE APP DEVELOPMENT

Bring value to your customers or streamline your operations,
our mobile app development services will help you
incorporate the latest tech and help your business succeed in
the digital age.

F.UI/UX Design
A great product requires excellent UI and UX design, it needs a
team that can establish a transparent design
process and can deliver exceptional results, and we can help
you create the product as you envisioned it.
 2.4 OUR MISSION &
VALUES
As a prominent global corporation, we pledge to act
responsibly.

The values that define IFORTIS's spirit

IFortis Worldwide believes that living by strong values is
the key to good business. That’s why these core values,
along with a rigorous code of conduct, are at the heart
of every decision the company makes.

Company

Quite simply, a company is its people. At IFORTIS

WORLDWIDE, we’re dedicated to giving our people a
wealth of opportunities to reach their full potential.

Excellence
Everything we do at IFORTIS WORLDWIDE is driven by an
unyielding passion for excellence and an unfaltering
commitment to develop the best products and services on
the market.

Change

As we have done since our foundation, we set our sights on

the future, anticipating market needs and demands so we
can steer our company toward long-term success.
7W PRINCIPLES OF
IFORTIS WORLDWIDE
• We respect the dignity and diversity of
individuals.
• We compete fairly in accordance with
law and business ethics.
• We make customer satisfaction our top
priority.
• We make efforts for the improvement of
the ‘quality of life’ of our employees.
• We pursue eco-friendly management.
• We build relationships of co-existence
and co-prosperity with business
partners.
• We respect the present social and
cultural characteristics and have
cooperative management.
2.5 OUR ACCREDITATION
IFORTIS WORLDWIDE prides itself on delivering world
class services to it’s customers. To
demonstrate this commitment, we sought
independent certification to this standard.

9001:2015
1.Quality Management System

The world’s best recognised quality standard – ISO

9001 – was revised in September 2015 to ensure it
remains recognised as global best practice for
organisations looking to implement a Quality
Management System. To demonstrate this
commitment, we sought the independent
certification to this standard . This covers the
installation, repair and maintenance of office
equipment and the design of internal and external
training modules.
 14001:2015
2.Environmental Management System

SO 14001:2015 is an internationally accepted

standard. It sets out a framework of essential
elements for putting an effective Environmental
Management System in place. IFORTIS
WORLDWIDE has successfully received
ISO14001 certification. This award recognises our
comprehensive environmental management
system and strategy. We are committed to
operating in the best interests of the environment.
 27001:2013
INFORMATION SECURITY
MANAGEMENT SYSTEM

IFORTIS WORLDWIDE has also achieved

ISO27001:2013 certification, which for the
customer means our key focus is on continuous
management of the security of company
information, as per the Information Security
Management System (ISMS).
 29993:2017
Learning Services Outside Formal Education
IFORTIS WORLDWIDE has also achieved
ISO 29993:2017 certification, which specifies
requirements for learning services outside
formal education, including all types of life-
long learning (e.g. vocational training and
incompany training, either outsourced or in-
house). Beyond the formal national education
system, today’s information economy needs
complex training and learning facilities. The
new standard aims not only to help suppliers
develop their quality, but also to provide the
international market with recognition and
reputation.
 2.6 BRAND
STORY
Our story begins when IFORTIS was born with the
ambition to help people achieve the impossible. We're
still innovating, creating technology that breaks down old
and new barriers, and helping people to do what they
can't. We continue to be driven by our mission, so we
ensure that people and what they care about are at the
centre of everything we create.

WE LIVE BY THE VALUES THAT DRIVE US

Our values are at the heart of everything we do. Our dedication

to people, excellence, change, integrity, and
co-prosperity is embodied by five essential values. We focus on
these principles to continue growing,
innovating, and challenging the status quo to turn our values into
action every day.
SOCIAL BETTERMENT
We think that technology should help everyone. It
should be accessible, sustainable and used for good.
PROGRESSIVE INNOVATION
By developing innovative products and services, we are
constantly looking for new ways to brighten people's
lives.

DEFIANT OPTIMISM
To change the world, we challenge ourselves and
the traditional quo.
 WE ARE THE
RELENTLESS PIONEER
We pave the way: Because we see obstacles as
opportunities. Because we're not afraid of the new
or the unknown. Because we imagine and create
technology that blaze a new trail, enabling people
to do what they can’t.

INTEGRITY & TRANSPARENCY

By being transparent and honest with our customers and
ecosystem of partners, we always aim to do the right
thing.

HUMAN EXPERIENCES
We prioritise people and bring them at the centre of all
we do.

WE BREAK NEW GROUNDS

We're always progressing, bringing us all closer to new
generations and pushing the boundaries. A place for
everyone requires creating a positive and uplifting
impact on people's daily lives.
 2.7 THE ART OF
EXPRESSION
The way we express ourselves says a lot about
who we are. So, we always find ways to show up
as ourselves in our writings and designs by being
bold, genuine, contemporary, and playful.

WE IMPACT LIVES THROUGH THE

EVERYDAY
We believe that making the world a better place for
everyone requires creating a positive and uplifting
impact on people's daily lives.

MAGNIFICENT
We embrace the flaws and beauties of real-life
experiences that are entertaining, relatable, and real,
never overly polished or contrived.

AMUSING
Through our views and anecdotes, we bring wit, warmth,
and compassion to the table. We're here to pique
people's interest and elevate them in unexpected ways.
3. WEEKLY OVERVIEW
OF INTERNSHIP
ACTIVITIES
1st WEEK:
DATE DAY
NAME OF TASK
COMPLETED

Joined in the company as an Intern, filled

10/01/22 MONDAY
forms, explored the company.

11/01/22 TUESDAY Team head introduced me with the

reporting HR.

Attend online meet of with all team

12/01/22 WEDNESDAY
members on boarding process as an intern.

13/01/22 THRUSDAY Communicated with my Reporting Manager

and Applied for the Systems to be assigned
to us.

14/01/22 FRIDAY Systems are allocated.

2nd week is also same as of 1st week at company as I am new

intern there.
3rd WEEK:
DATE DAY
NAME OF TASK
COMPLETED

24/01/22 MONDAY Learning Digital Marketing

Basics.
Explore different types of Marketing
25/01/22 TUESDAY
techniques.

Continuing understanding the above

26/01/22 WEDNESDAY
concepts.

27/01/22 THRUSDAY Selecting the techniques.

28/01/22 FRIDAY Generating Sample Website.

Again 4th week is also same as the 3rd week for learning new
skills and techniques for further working.
5th WEEK:
DATE DAY
NAME OF TASK
COMPLETED

07/02/22 MONDAY
Starts working full time in marketing
and sales department as an intern.

08/02/22 TUESDAY Assist in promotional and creative

activities.

09/02/22 WEDNESDAY Support the development of go-

tomarket product strategy.

10/02/22 THRUSDAY
Creation of key visuals and
presentations.
FRIDAY
11/02/22 Completing all the given task.

And after 5 weeks, I worked there regularly according

to the tasks given to me in my further working days.
Every day has a new challenge for me with a new
outcome . By learning through different types of task
and with a new team i also started gaining confidence
and building a great team work with all of them as they
supported me in my working days a lot and helped me
throughout my internship period.
 CHAPTER 4 :
Research Methodology
What is Research Methodology?
Research methodology is the specific procedures or techniques used
to identify, select, process, and analyze information about a topic.
In a research paper, the methodology section allows the reader to
critically evaluate a study's overall validity and reliability

Defining the Problem and Research

Objective

Developing the Research Plan

Collecting the Information

Present the Finding

Analyzing the Information

4.1 MARKETING RESEARCH
The American marketing association defines marketing

research as follows:

“Marketing Research is the functional links to the customers,

consumers &public to marketing through information.

Information used to identify and define marketing opportunities

and problems; generate, define and evaluate marketing actions;

monitor marketing performance and improve understanding of

marketing process.”

Marketing Research specifies the information requires

addressing these issues, designing the method for collecting

information, managing and implementing the data collecting

process, analyzing the result and communicating the findings

and their implementations.

In other words Marketing Research is any organized efforts to

gather information about markets or customers. It is a very

important component of business strategy.

Marketing Research is for discovering what people want, need,

or believe. It can also involve discovering how they act. Once

that research is completed, it can be used to determine how to

market your product.

Questionnaires and focus group discussion surveys are some

of the instruments for market research.

4.2 Marketing Research Methods:
Methodologically, marketing research uses the following types

of research designs:

Research methods are broadly classified as Qualitative and Quantitative.

Both methods have distinctive properties and data collection methods.

1.Qualitative methods: is a method that collects data using

conversational methods, usually open-ended questions. The
responses collected are essentially non-numerical. This method
helps a researcher understand what participants think and why
they think in a particular way.

Types of qualitative methods include:

>One-to-one Interview
>Focus Groups
>Ethnographic studies
>Text Analysis

2.Quantitative methods: deal with numbers and

measurable forms. It uses a systematic way of investigating
events or data. It answers questions to justify relationships with
measurable variables to either explain, predict, or control a
phenomenon.
Types of quantitative methods include:
> Survey research
> Descriptive research
Correlational research Remember, research is only valuable and useful
when it is valid, accurate, and reliable. Incorrect results can lead to
customer churn and a decrease in sales.

DURATION OF PROJECT: the total span of active

working time expected for a task, that is, the amount of time from the
expected start to expected finish of a task.
Duration of this project is 3 months.

SAMPLE AREA : Online through our some customers

SAMPLE DESIGN :Simple random method

SOURCES OF DATA COLLECTION :

1.PRIMARY DATA :
INTERVIEW , QUESTIONNAIRE
2.SECONDARY DATA :
INTERNET, LINKEDIN, OTHER SOCIAL MEDIA HANDLES OF
IFORTIS WORLDWIDE ,ETC.
QUESTIONNAIRE:

Q1. Are you aware of promotional activities conduct by IFORTIS

WORLDWIDE.

frequency Percent

Yes 35 70

No 15 30

Total 50 100

AWARENESS OF PROMOTIONAL ACTIVITIES CONDUCT BY IFORTIS

WORLDWIDE

percent

yes
no

INTERPRETATION: 70% of customers are aware of promotional activity in

the IFORTIS.
Q 2.You like shopping during sales promotion offers?

Frequency Percent

Valid highly agree 12 24.0

Agree 26 52.0

Not sure 11 24.0

Disagree 1 2.0

TOTAL 50 100.0

Like shopping during sales promotion offers.

600%

500%

400%

Series 1
300%
Series 2
Series 3
200%

100%

0%
highly agree agree not sure disagree

INTREPRETATION : Sales promotion is very effective tool to entice people

for shopping as great number of people that is more than 50% agree

that they like to shop during various sales promotion.

Q3.From which source did you come to know about IFORTIS?

Frequency Percent

LINKENDIN 23 46

INSTAGRAM 17 34

OTHER SOCIAL 10 20

MEDIA HANDLES

TOTAL 50 100

percent

INTERPRETATION: Linkedin and Instagram are the most influencing factor

which is responsible for awareness IFORTIS .

Q4 Which of the following factors influence your purchase decision?

FREQUENCY PERCENT

Offers 24 48

IT system 12 24

Widerange of product 10 20

Price 4 8

TOTAL 50 100

PERCENT

OFFER
IT System
WIDE RANGE
PRICE

INTREPRATATION:Most of the people attracted towards IFORTIS only for

the promotional offers ,so offer is the most influencing factor among

those.
Q5.Frequency to visit market for shopping

Frequency Percent

Twice a week 5 10.0

Monthly 20 40.0

In 6 months 11 23.0

In a YEAR 14 27.0

TOTAL 50 100

160

140

120

100
percent
80 frequency
Column1
60

40

20

0
twice a week monthly in 6 months monthly total

INTREPRETATION: According to research most people visit monthly at

IFORTIS.
 ANNEXURE:
NAME :_______________________ CONTACT

NO.______________

ADRESS:_______________________________________________

Q1.ARE YOU AWARE OF PROMOTIONAL ACTIVITIES CONDUCTED BY

IFORTIS?

A) YES B) NO

Q2.YOU LIKE TO SHOP DURING SALES PROMOTION OFFERS?

HIGHLY AGREE DISAGREE NOT HIGHLY

AGREE SURE DISAGREE

Q3.FROM WHERE DID YOU COME TO KNOW ABOUT BIG BAZAAR ?

A)LINKEDIN B) INSTAGRAM C) OTHER SOCIAL MEDIA

HANDLES
Q4.WHICH OF THE FOLLOWING FACTORS INFLUENCE YOUR PURCHASE

DECISION?

A) Offers B)Price

C)IT SYSTEM D)Services

Q5. HOW OFTEN DO YOU VISIT MARKET FOR SHOPPPING?

IN 6 MONTHS IN A YEAR

TWICE A WEEK MONTHLY

CHAPTER 5:
CONCLUSION
I’m Dharvi Mishra and I’m here to share my experience
with IFortis Corporate, India. I worked as a Sales and
Marketing intern at this organisation, where I received
valuable expertise in digital marketing setup, lead
generation, and thought process, among other things.
I enjoyed my experience working with the team under the
guidance of Ms Sneha Parashar who was very honest
and supportive during the entire course of the internship.
She was very helpful and helped me through my issues.

Challenges and Experience

My first SOP was to increase event sales. The biggest
challenge was that we didn't have access to the lead database
and had to produce them ourselves. Another issue was that it
was an online event with a worldrecord number of
participants, which is not something most people appreciate.
When marketing the events to family, friends, and
acquaintances, I explained what they were and that they
would also receive a participation certificate from the
Guinness Book of World Records. It was a new experience for
me because I had to work with a lead-generation strategy,
which required me to target an audience that I knew would
be interested in a specific competition. I learned how to sell a
product or an event, how to earn a customer's trust, and even
how to accept constructive criticism.

Impact of IFortis Corporate on my Dayto-day

life
As an economics student hoping to work in the corporate
world's Sales and Marketing sector, it's critical to have hands-
on experience, which is exactly what I got. Due to the
epidemic, it was difficult to gain practical experience in sales
and marketing, but IFortis Corporation provided me with
invaluable experience. In this process, my team leader also
played a critical role.

Public Projects for the youth

IFortis Corporation believes in corporate social responsibility,
which means that they fulfil their social responsibilities as
global corporate citizens by producing innovative products
and services and producing economic, social, and
environmental values. They think that corporations have a
responsibility to contribute to a long-term future for work,
people, and the environment.

Company’s Future Goal

The future goal of IFortis Corporation is to step into the
Apparel Manufacturing Industry (Textile and Manufacturing
Industry) with the mission to create more employment
opportunities for women and the youth across the country in
order to help them become self-reliant with an obsessive focus
on quality, worker’s safety and welfare, social responsibility
and customer satisfaction.
In conclusion, I shall be eternally grateful to Smriti for being
such a caring and compassionate mentor. I was fortunate to
have her as my human resources manager. I'd also like to
express my gratitude to IFortis Corporation for providing me
with this opportunity to improve my talents, meet new people,
and gain new experiences.
 CHAPTER 6:
SUGGESTIONS AND
RECOMMENDATION
1. Work culture and environment is good but not in much
contact of any of the employees so couldn’t know more
about the management.
2. Their training and learning program and flexible timing.

3. Working under a mentor who herself was HR intern for a

month may be. So there was no direct contact with any
employee of the company. With such a long chain it
sometimes doesn’t feel like working professionally.

4. Sometimes the management is too busy to reply to some

queries.

5. Good work environment and culture, Teammate is

Supportive.
6. There is a issue for the freshers to get on the job regarding
the training.

7. Less clarity, monotonous work and it's very early to write

anything else as I have started joined recently.
8. The company is open to innovation and readily adopts latest
technology.
 CHAPTER 7:
BIBLOGRAPHY
1. https://ifortisworldwide.com/
2. https://in.linkedin.com/company/ifortisworldwide
3. https://libguides.wits.ac.za/
4. https://www.investopedia.com/
5. https://www.zaubacorp.com/
6. https://in.indeed.com/