Ph.D.

Dinh Le Dat
Co-founder & CEO of ANTS
Source: TechInAsia, ANTS 2015
dat@ants.vn
•
•
•
• Vision:
ANTS’s vision is to unleash the
FULL ECONOMIC POTENTIAL OF DIGITAL media companies.

Mission:
ANTS – Southeast Asia’s leader in SMART automation digital advertising
technology and services

About:
ANTS is the leading technology-driven integrated internet advertising platform
in Vietnam. ANTS solutions provide a unique Software as a Service (SaaS)
platform by combining Demand Side Platform – Supply Side Platform,
which includes Data Management Technology and Extraordinary Insight
Engine (Founded in 2014).
 Dr. Dinh Le Dat – Co-founder & CEO of ANTS.
Expert in Big Data/Data-Driven Marketing at FPT Corporation.

• Co-founder, CEO of ANTS – Big Data in Advertising and Data-Driven Marketing Solution (ANTS.vn).
• Former Chief Technology Officer at FPT Online Service JSC.
• I worked for Boeing-Luxoft Russia, FPT Online Service JSC, FPT Technology Innovation.
• 15+ years in Internet Technology and Product EcoSystem experience including Social Network/ Social
Media (Banbe.net, Nhacso.net), Online News (VnExpress.net, Ngoisao.net), Games Online (Gate.vn),
eCommerce (Sendo.vn) and Online Advertising (ANTS.vn, eClick.vn).
• 10+ years in Technical Architect of High Scalability for Web/Mobile & Big Data/Analytics in Digital
Content and Online Advertising.
• Co-founder, Former CTO of Yola JSC – E-learning Platform (Yola.vn)
• Awarded Ph.D. at M.V. Lomonosov Moscow State University with research “METADATA MODEL
ONTOLOGY FOR GEOSPATIAL DATA AND SERVICES”

(https://www.linkedin.com/in/dinhledat)

Source: ANTS 2015 Confidential

Source: ANTS, GDP Venture 2015 Confidential
(4th world rank) 255,461,124 51% Urban & 49% Rural
Total Population

(6th world rank) 83,600,000 33% Internet Penetration

Internet Users

(3rd world rank) 69,000,000 27% Facebook Penetration

Facebook Users

281,963,665 112% Mobile Subscription

Active Mobile Subscription Penetration

Source: Indonesia Central Statistic Bureau; eMarketer; WeAreSocial

Confidential
 5H 27M
Avg Time That Internet Users Spend Using The
Internet Each Day Using Desktop/Notebook

14%
Mobile Internet Penetration of Total Population

2H 30M
Average Time Mobile Internet Per Day

Source: Global Web Index; US Cencus Bureau; WeAreSocial

Confidential
 60-65 2.5%
55-59 3.1% DIGITAL IMMIGRANT
This older generation knew
50-54 6.0% internet when they were an
45-49 9.1% adult. They often feel the
40-44 10.1% need to always learn to adapt
with the new technologies.
35-39 10.9%
30-34 11.8% DIGITAL NATIVE
This younger generation born
DIGITAL USERS IS 25-29 14.2% and living in the internet era.
DOMINATED BY YOUNGER
GENERATION
20-24 11.6% They tend to make trends in
cyberspace.
12-34 YEARS OLD 15-19 10.9%
(58.4%) 12-15 9.9%
YEARS OLD

Source: APJII, Profil Internet Indonesia, December 2012

Confidential
 281,963,665
Active Mobile Broadbands Subscription

32%
Mobile Broadbands Subscription of Total
Population

52M
Active Social Media Users Accessing from
Mobile Device

21%
Penetration of Mobile Social from Total
Population

Source: US Census Bureau; WeAreSocial

Confidential
Confidential
 281,963,665
Active Mobile Subscription

Prepaid Users of Total Mobile 99%

Subscription

Post Paid Users of Total

Mobile Subscription 1%

3G Connection of Total
Mobile Subscription 22%

0% 20% 40% 60% 80% 100% 120%

Source: GSMA Intelligence; WeAreSocial Confidential

 95.867.646
Smartphone Users
Smartphone Penetration as
% of Total Mobile 34%
Subscription

Smartphone Users Searching

for Local Information 94%

Smartphone Users Researching

Product/Service from Their
Phone
95%

Smartphone Users Who Have

Purchased from Their Phone 57%

Source: Google “Our Mobile Planet”; WeAreSocial; eMarketer “Indonesia Online”

Confidential
 Digital Ad Spend: 2013-2018
USD BN
CAGR: 13%
30 27.3 29.2
22.4 25.1
22 15.5 19.0
CAGR: 7%
CAGR: 64%
4 2.7 2.9 CAGR: 25% 2.9
2.3 2.4 2.6
2.1 1.8 1.9
2 1.2 1.5 1.2
0.6 0.8 1.0 0.7
0.2 0.4
0
China South Korea India Indonesia

2013 2014 2015 2016 2017 2018

Source eMarketer, Jun 2014

Digital Ad Spending Growth Rate: 2013-2018

80%
70.0%
60% 75.0% 72.0%
66.0%
60.0% 50.0%
40% 36.0%
33.0% 20.0%
20% 8.4%
13.9% 7.0%
8.0% 5.0%
0%
2013 2014 2015 2016 2017 2018
China South Korea India

Source eMarketer, Jun 2014

Digital Ad Spend in Indonesia is expected to grow from USD 0.2 BN in 2013 to USD 2.9 BN in 2018 at 68% CAGR
Notes
1. Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms; excludes
SMS, MMS and P2P messaging-based advertising
2. China excludes Hong Kong Confidential
Source: ANTS, SEMUT API 2015 Confidential
Source: ANTS, SEMUT API 2015 Confidential
Confidential
 Online Forum &
B2C Marketplace
Classified

Source: TechInAsia “Popular Shopping Online In Indonesia”

Confidential
Confidential
Source: www.acommerce.asia Confidential
 2.6
(in billions) Includes travel, diigital
download and event
tickets purchased via
1.79 any digital channel
(including online, mobile
& tablet exclude
gambling
1.04
*in billion US$
0.56
Percentage of change
15.40% 13.30% 9.80% 7.10%
Sales

2011 2012 2013 2014

Source: eMarketer “Digital Buyer Penetration Across APAC”

Confidential
 NOTE
Trasfer 70% Age 15+ include ATM
payments, transfer of funds
electronically to a specific
bank account; transfer of
Klik BCA 41% money using the bank’s
proprietary electronic payment
network

Credit Card 30% Companies like JNE, First

Logistics and RPX are among
the first to offer cash on
delivery (COD) solution for e-
COD 24% commerce

BANK TRANSFER IS THE

MOST POPULAR PAYMENT
SYSTEM

Source: DailySocial; eMarketer

Confidential
THANKS FOR
WATCHING
ANTS | FPT Corporation / FPT Technology Innovation / FPT Ventures
Hotline: +84 91 2323-911 / Office: +84 8 7301-9199 / dat@ants.vn / support@ants.vn
AntHill, 24.D6 Villa, Saigon Pearl Villas, 92 Nguyen Huu Canh Str.,
Ward 22, Binh Thanh Distr., HCMC, Vietnam
http://ants.vn | http://fpt.com.vn / http://tech.fpt.com.vn / http://fptventures.vn