National University

Business Research Methodology

SAMPLE QUIZ #01

Here are 20 multiple-choice questions (MCQs) for Business Research Methodology:

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​ 1. What is the first step in the research process?
​ A) Data analysis
​ B) Problem identification
​ C) Literature review
​ D) Hypothesis testing
​ Answer: B) Problem identification
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​ 2. Which of the following is NOT a characteristic of a good research question?
​ A) Clear and concise
​ B) Measurable and specific
​ C) Subjective and ambiguous
​ D) Relevant and meaningful
​ Answer: C) Subjective and ambiguous
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​ 3. Which research design involves collecting data at a single point in time?
​ A) Longitudinal study
​ B) Experimental study
​ C) Cross-sectional study
​ D) Descriptive study
​ Answer: C) Cross-sectional study
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​ 4. What is the purpose of a pilot study in research?
​ A) To test the reliability and validity of research instruments
​ B) To analyze the data collected from the main study
​ C) To develop hypotheses for further investigation
​ D) To provide initial findings to stakeholders
​ Answer: A) To test the reliability and validity of research instruments
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​ 5. Which sampling technique involves selecting participants based on their
accessibility and convenience?
​ A) Random sampling
​ B) Purposive sampling
​ C) Snowball sampling
​ D) Stratified sampling
​ Answer: B) Purposive sampling
​
​ 6. What is the term used to describe the extent to which research findings can
be generalized to other populations or settings?
​ A) Reliability
​ B) Validity
​ C) Generalizability
​ D) Replicability
​ Answer: C) Generalizability
​
​ 7. Which type of data collection method involves observing and recording
behavior without direct interaction with participants?
​ A) Surveys
​ B) Interviews
​ C) Experiments
​ D) Observational studies
​ Answer: D) Observational studies
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​ 8. What is the main advantage of using secondary data in research?
​ A) It is more accurate than primary data
​ B) It is less expensive and time-consuming
​ C) It allows researchers to control variables
​ D) It provides deeper insights into consumer behavior
​ Answer: B) It is less expensive and time-consuming
​
​ 9. What is the purpose of statistical analysis in business research?
​ A) To summarize and describe data
​ B) To develop research hypotheses
​ C) To conduct literature reviews
​ D) To design research experiments
​ Answer: A) To summarize and describe data
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​ 10. Which measure of central tendency is most affected by extreme values?
​ A) Mean
​ B) Median
​ C) Mode
​ D) Range
​ Answer: A) Mean
​
​ 11. What does the term "p-value" indicate in hypothesis testing?
​ A) The probability of rejecting a true null hypothesis
​ B) The level of confidence in research findings
​ C) The strength of the relationship between variables
​ D) The significance level of a statistical test
​ Answer: D) The significance level of a statistical test
​
​ 12. Which type of research examines cause-and-effect relationships between
variables?
​ A) Descriptive research
​ B) Exploratory research
​ C) Correlational research
​ D) Experimental research
​ Answer: D) Experimental research
​
​ 13. What is the purpose of coding data in qualitative research?
​ A) To categorize and organize data
​ B) To calculate statistical measures
​ C) To validate research hypotheses
​ D) To select a representative sample
​ Answer: A) To categorize and organize data
​
​ 14. Which type of validity refers to the extent to which a research instrument
measures what it intends to measure?
​ A) Construct validity
​ B) Internal validity
​ C) External validity
​ D) Face validity
​ Answer: A) Construct validity
​
​ 15. What is the term used to describe a sample that does not accurately
represent the population from which it is drawn?
​ A) Biased sample
​ B) Representative sample
​ C) Convenience sample
​ D) Random sample
​ Answer: A) Biased sample
​
​ 16. Which research approach is characterized by flexibility, adaptability, and
openness to new ideas?
​ A) Quantitative research
​ B) Qualitative research
​ C) Mixed-methods research
​ D) Action research
​ Answer: B) Qualitative research
​
​ 17. Which type of reliability refers to the consistency of results over time?
​ A) Test-retest reliability
​ B) Inter-rater reliability
​ C) Parallel forms reliability
​ D) Internal consistency reliability
​ Answer: A) Test-retest reliability
​
​ 18. What is the primary purpose of a research proposal?
​ A) To present research findings
​ B) To obtain funding for research projects
​ C) To conduct a literature review
​ D) To recruit research participants
​ Answer: B) To obtain funding for research projects
​
​ 19. Which ethical principle requires researchers to protect the privacy and
confidentiality of research participants?
​ A) Respect for persons
​ B) Beneficence
​ C) Justice
​ D) Fidelity
​ Answer: A) Respect for persons
​
​ 20. What is the term used to describe the process of peer review in academic
research?
​ A) Validation
​ B) Verification
​ C) Dissemination
​ D) Critique
​ Answer: D) Critique

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