DTI-8 Form No.

GF-07
Rev. No. 0
Date: 19 Dec 2016
Sheet No: 1 of 1

REGION 8

 Regional Office /  Province of LEYTE

PROJECT PROPOSAL
I BRIEF IDENTIFYING INFORMATION
DIGITAL MARKETING TRAINING CUM INTRODUCTION TO SAFE
A Title
MANAGEMENT FOR ORMOC CITY, LEYTE MSMEs
B Proponent DTI Leyte Provincial Office- Negosyo Centers
C Industry/Sector Industry, Trade and Services
Particulars Existing New Potential Male Female Total
Developed
Target Participants/ Ormoc City 5 10 35 15 35 50
D Beneficiaries TOTAL 5 10 35 15 35 50

E Fund Source Negosyo Center Fund

Total Project Cost GAD Attribution Rate Fund Attributable to GAD

F Total Project Cost Php 21, 000.00 50% Php 10,500.00
*Pls see attached HGDG Checklist

G Implementing Period June 30, 2022

II PROJECT DESCRIPTION
A Rationale/ Coronavirus disease or the so-called COVID-19 has severely affected the global
Background markets. Business industries need to evaluate how to respond the unusual business
period and some have been affected much more than others due to several
quarantine measures enforced by the governments. Micro, Small and Medium
Enterprises (MSMEs) are facing challenges during this time of pandemic on how to
sell their products and render their services. One of the challenges of the MSMEs is
to explore innovative solutions to overcome the increasing and damaging
implications of this unprecedented crisis. Many businesses have stopped their
operations while others chose to continue.

Filipinos are among the heaviest users of the internet and social media, and the
usage of e-commerce platforms increased compared before the pandemic happens.
Likewise, the online purchases have been increased, in which greater adoption of
the e-Commerce has been seen during the pandemic. According to the data from
the Department of Trade and Industry (DTI), e-commerce contributed 3.4%, or
US$12 billion (PHP599 billion), to the country’s GDP in 2020. The DTI also intends
to increase the number of e-commerce businesses from 500,000 in 2020 to 750,000
by 2021 and one million by 2020.

Nowadays, as the new normal became normalized, an increase of newly developed

MSMEs and businesses suddenly boomed especially women entrepreneurs
engaged on businesses such as, online selling, enabling them to gain additional
 income, growing their market and sustaining their living. Presence of business
online applications are quickly arise and a smart tool that helps MSMEs easier to
manage the business.

This proposal also incorporates a training designed for various employees and their
representatives, business leaders and managers and entrepreneurs of micro, small
and medium enterprises on pandemic preparedness and response focusing on safe
management measures in the workplace. This program reviews the current situation
of MSMEs. A self-assessment on safe management preparedness and response
will be employed, as currently implemented by MSMEs as they gradually open their
businesses. The 4K Framework on pandemic preparedness and response for
MSMEs is introduced and can be used as a basis for a business continuity plan for
pandemic situations.

Furthermore, as part of the continuing efforts of the Department of Trade & Industry
Leyte Provincial Office thru its Negosyo Centers, it delivers services in coping with
the challenges and disruptions brought by the COVID-19 pandemic especially
MSMEs in the locality. Digital Marketing Training and Safe Management Orientation,
shall be implemented for District IV MSMEs in Leyte. This training in partnership
with Peddlr Philippines, Inc. aimed to help MSMEs access, grow and recognize their
market in this New Normal as well as equipped them for any pandemic situations in
the future. Also, this will identify possible gender related issues among business
owners using online platform in promoting and marketing their products and
services. Hence, the proposal is deemed necessary.

B Objectives
Capacitate fifty (50) local men and women business owners of Ormoc City, Leyte on
1 General how to expand their market through Digital Marketing and introduce Safe
Management principles for doing business in the new normal.
The specific objectives of this project are as follows:
1. To capacitate a total of 50 potentials, new and existing men and women
entrepreneurs of Ormoc City, Leyte on Digital Marketing using online
platform to improve customers’ reach;
2. To educate the participants on the different advantages/benefits for
2 Specific businesses doing/using online platforms ;
3. To orient a total of 50 men and women MSMEs of Ormoc City, Leyte on
Safe Management;
4. To identify gender related issues in using online platforms as marketing
medium for their businesses.
1. Capacitated 50 potential, new and existing men and women entrepreneurs
of Ormoc City, Leyte on Digital Marketing using online platform;
2. Educated the participants on the advantages and importance of social
media platforms;
3. Oriented 50 potential, new and existing men and women entrepreneurs of
C Expected Outputs Ormoc City, Leyte on Safe Management;
4. List of recommended action steps to respond to identified gender issues
associated to online marketing;
5. 50 MSME profiles gathered;
6. 1 run of Digital Marketing Training implemented
III PROJECT IMPLEMENTATION
 Component 1 Digital Marketing

This training will be conducted to the Municipality of Ormoc

City, Leyte thru face to face and DTI Leyte Provincial Office
invited Peddlr to discuss on Digital Marketing using online
platforms and educate MSMEs on the advantages and
importance of social media platforms.
Component 2 Introduction on Safe Management
A Project Design
This training will be conducted to the Municipality of Ormoc
City, Leyte thru face to face and will be an introductory on
pandemic preparedness and response focusing on safe
management measures in the workplace of our MSMEs. A self-
assessment will be employed and the 4K Framework in
pandemic preparedness and responses for MSMEs will be
introduced and that can be used as a basis for their Business
Continuity Plan for pandemic situations.
Particulars Quantity Unit Cost Total Cost
FOOD for 60 Pax at P350/pax
(Includes AM & PM Snacks,
Budgetary Lunch and Tables and Chairs for
Requirements 60 pax 21,000.00 21,000.00
50 MSME participants, 1 NCBC,
3 Resource Persons, 3 DTI Staff
B per Training and 3 LGU Staff
TOTAL PROJECT COST P21,000.00

Activity Timeline Responsible Person

Project District IV NCBCs, AK Cecilio-
May 16-20, 2022
Conceptualization D4 Cluster Head
District IV NCBCs, AK Cecilio-
Project Proposal D4 Cluster Head, OIC BDD
Preparation and May 23-June 3, 2022 Chief EBMontes Jr., PD
Approval ADLarraga and ARD
MDMCorsiga
Implementation
C Procurement Ormoc City NCBC, AK
Timetable June 20-24, 2022
Process Cecilio- D4 Cluster Head
Invitation/
confirmation of
June 20-24, 2022 Ormoc City NCBC
Resource Person
& Participants
Ormoc City NCBC, AK
Training Proper June 30, 2022
Cecilio- D4 Cluster Head
Liquidation of Ormoc City NCBC, AK
July 4-8, 2022
Funds used Cecilio- D4 Cluster Head
D Roles and DTI REGIONAL OFFICE
Responsibilities 1. Approve the Project Proposal
DTI LEYTE PROVINCIAL OFFICE/ LEYTE NEGOSYO CENTERS
1. Prepare Project Proposal.
 2. Invite speaker and participants
3. Prepare training materials
4. Conduct the activity
5. Prepare Post Activity Report and Liquidation
6. Conduct the monitoring and evaluation
SELECTED MICRO ENTREPRENEURS
1. Attend and participate in the activity
2. Submit all the documentary requirements
 MSME Profiles
 Client Satisfaction Feedback.
RESOURCE PERSON: PEDDLR PHILIPPINES, INC.
1. Facilitate the activity on Digital Marketing using online platforms;
2. Provides participants with training guide;
3. Help in achieve the training objectives
VI MONITORING AND EVALUATION
A Participants will be requested to accomplish the Client Satisfaction Survey. Negosyo Center Business
Counselor District IV on the other hand will have to accomplish the Post Activity Report. These are the
standard evaluation tools of the DTI Leyte after every training. In addition, Negosyo Center Business
Counselors will have to gather the participants’ attendance and monitor the implementation process.
Annex Annex A. HGDG Checklist
RECOMMENDING
PREPARED BY APPROVED:
APPROVAL:

ALFIELA MARIA D. AMASCUAL

JAMES P. BATUCAN

GLORIE MAY G. CAMPOS

ERNESTO B. MONTES, JR. ARACELI D. LARRAGA
NCBC-Ormoc City OIC-BDD Chief Provincial Director
DATE: June 16, 2022 DATE: DATE: