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    Coca Cola

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    Karyne Gano
    Coca-Cola has maintained success in the mature stage of its product life cycle for over 130 years by continually introducing new flavors and offering discounts to customers. When it first launched in 1886, Coca-Cola used coupons to offer free drinks and significant advertising to raise interest. The brand has endured because it keeps the promises it makes to customers, such as maintaining the same price for 70 years after launching. Coca-Cola is held up as an example of a product that has extended its time in the mature stage through innovation and customer value.

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    Coca Cola

    Uploaded by

    Karyne Gano
    4 views1 page
    Coca-Cola has maintained success in the mature stage of its product life cycle for over 130 years by continually introducing new flavors and offering discounts to customers. When it first launched in 1886, Coca-Cola used coupons to offer free drinks and significant advertising to raise interest. The brand has endured because it keeps the promises it makes to customers, such as maintaining the same price for 70 years after launching. Coca-Cola is held up as an example of a product that has extended its time in the mature stage through innovation and customer value.

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    COCA-COLA

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    Coca-Cola has maintained success in the mature stage of its product life cycle for over 130 years by continually introducing new flavors and offering discounts to customers. When it first launched in 1886, Coca-Cola used coupons to offer free drinks and significant advertising to raise interest. The brand has endured because it keeps the promises it makes to customers, such as maintaining the same price for 70 years after launching. Coca-Cola is held up as an example of a product that has extended its time in the mature stage through innovation and customer value.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    4 views1 page

    Coca Cola

    Uploaded by

    Karyne Gano
    Coca-Cola has maintained success in the mature stage of its product life cycle for over 130 years by continually introducing new flavors and offering discounts to customers. When it first launched in 1886, Coca-Cola used coupons to offer free drinks and significant advertising to raise interest. The brand has endured because it keeps the promises it makes to customers, such as maintaining the same price for 70 years after launching. Coca-Cola is held up as an example of a product that has extended its time in the mature stage through innovation and customer value.

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    KARYNE G. GANO ABM 12- ST.

    BERNARDINE

    1. Research a product that has maintained its success in the mature stage of the product life
    cycle. Briefly discuss briefly how long and why it exists in the market that long. You may
    include a picture of the product. (20 pts. PT)

    -Coca-Cola, based on my research, it is already in its maturity sage of the product


    life cycle which has been prolonged in time by creating and having more and new
    flavors and through discount-offering to the customers. The product was founded
    in 1886 and until now, it seems to never faded at all. When it was first launched,
    the company used coupons to free drink to raise interest in the product and done
    lots of advertisement through painted wall signs, napkins and clocks. According to
    Steve Olenski, a Forbes writer, brands stay long in the market because they make
    promises and keep to them. Since the sale of the first Coca-Cola in 1886, the brand
    maintained the same price for 70 years.

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