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Item Value

Hardware Revenue ₹ 500 million


Subscription Revenue ₹ 160 million
Data Insights Revenue (Optional) ₹0
Total Revenue ₹ 660 million
Cost of Goods Sold (COGS) ₹ 250 million (50% of Hardware Revenue)
Gross Profit ₹ 410 million
Marketing & Sales Expenses ₹ 150 million (25% of Revenue)
General & Administrative Expenses ₹ 50 million (8% of Revenue)
EBITDA ₹ 210 million
Depreciation & Amortization (D&A) ₹ 20 million (estimated)
EBIT ₹ 190 million
Interest Expense ₹ 10 million (estimated)
Tax Expense (30%) ₹ 57 million
Net Income ₹ 123 million
Profit Margin 18.6% (Net Income / Revenue)
EBITDA Margin 31.8% (EBITDA / Revenue)
Assume 100000 items to be sold in year 1.

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