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Case 1 Sullivan Ford Auto World
Case 1 Sullivan Ford Auto World
Case 1 Sullivan Ford Auto World
4) Decision Criteria (to be applied to evaluate the alternatives and recommend one)
Ans.
1. Customer satisfaction: Examine how it will impact client retention in order to ensure customer
pleasure.
2. Staff Efficiency: Evaluate how it affects staff happiness and efficiency.
3. Long-Term Sustainability: Make sure that the selected option can be sustained over the long
run.
4. Financial viability: Measure the potential for cost-effectiveness and revenue development to
determine the financial feasibility.