Internship Report

I
N
T
E Submitted by:
R
Malik Yasir Yaqoob
N BS Accounting and Finance
S
Roll no: 19-07
Session: 2019-2023
H
Contact no:-03191255890
Gmail id: my7432yasir@gmail.com
I Submitted to:
P Advisor:
R Prof. Ghulam Haider Sarwar

Lecturer
E
Department of Accounting & Finance, Govt. Graduate collegeQasimPur Multan
Internship Supervisor
Mr. Adeel Manzoor (Dept Manager HR SM Food Makers Ltd.)
P adeel.manzor@smfoods.pk
03356111441
O
Mr. Haider Ali (Assistant Manager HR SM Food Makers Ltd.)
0336-6111349
R
haider.ali@smfoods.pk
Mam Hina
T
Govt Graduate college of Commerce Qasim Pur Multan Internship Report
Qasim Pur Multan
2
Qasim Pur Multan
ALLAH
The most beneficent, the most merciful
And we split the earth in fragment and produce there corn, and grapes, and nutritious plants and lives
and death and enclosed garden dense with lofty trees and fruity and fodder, for use and convenience
to you and your cattle.
(Al - Quran - Ul - Hakeem)
3
Qasim Pur Multan
DEDICATION
TO MY BELOVED
PARENTS
Who always wishing and praying for

My success in every sphere of life
I pray to Almighty Allah to
Enable me to serve them
So well and kindly as they did
In my life especially in my childhood
Aamin!
4
Qasim Pur Multan
PREFACE
The management student must have sound knowledge of some practical procedure and functions of Accounts and
Computer being performed by different types of organizations. That’s why, every student of Management is sent to some
organization where he acquaints himself with practical aspect of his studies.
In order to meet this requirement, I was assigned to prepare Internship report on The Bank of Punjab. During the training,
I tried my best to acquire maximum knowledge about the functions of the banking and there by learned a lot, which in my
view would be much beneficial to me in my profession carrier.
I do not claim of this report to be comprehensive and detailed but I am confident that the reader, after studying this report,
will be aware of SM FOODS and about its different departments.
Suggestion to improve the working and prosperity of SM FOODS are added at the end of this report making it more
comprehensive to some extent and strategic.
MALIK YASIR ARAIN
5
Qasim Pur Multan
ACKNOWLEDGEMENT
All praises are for almighty Allah that has bestowed upon human being the crown of creation and has endowed him with
knowledge and wisdom. After Allah, is the last prophet Mohammad (S.A.W.W) who brought for us revelation and
unlimited knowledge and civilized the barbarian human being.
I am very thankful to honorable teacher who gave me a chance to get practical exposure about banking functions
through this internship. I am also very thankful to the staff members of SM who really cooperated with me and provided
me their complete guidance and a great opportunity to get great exposure of the practical knowledge and experience.
6
Qasim Pur Multan
CHAIRMAN
CH ZULIFQAR ANJUM
7
Qasim Pur Multan
Internship Report
SM Food Makers Ltd.
Table of Content
EXECUTIVE SUMMARY ...................................................................................................................................................................................3
OBJECTIVEOF INTERNSHIP .............................................................................................................................................................................3
1. OVERVIEW OF SM FOODMAKERS ....................................................................................................... 3
1.1. INTRODUCTION.............................................................................................................................................................................3
1.2. COMPANYVISION .........................................................................................................................................................................4
1.3. COMPANYMISSION......................................................................................................................................................................4
1.4. COMPANYCOREVALUES ..............................................................................................................................................................4
1.5. ORGANIZATION STRUCTUREANDCULTURE.................................................................................................................................5
2. SM FOOD MAKERS RANGEOF PRODUCTS ........................................................................................... 6
2.1. BAKERS .........................................................................................................................................................................................6
2.2. CONFECTIONERY ..........................................................................................................................................................................7
2.3. SNACKS .........................................................................................................................................................................................7
2.4. PASTA............................................................................................................................................................................................8
2.5. KETCHUP .......................................................................................................................................................................................9
2.6. MAYONNAISE ............................................................................................................................................................................ 10
3. MY LEARNINGS AND WORKING INSM FOOD..................................................................................... 11
3.3. LEARNING INSUPPLYCHAIN ...................................................................................................................................................... 12
3.4. LEARNING INMARKETINGDEPARTMENT.................................................................................................................................. 13
4. CONSUMER BEHAVIOUR TOWARDS SMFOODMAKERS ..................................................................... 16
QUESTIONNAIRETEMPLATE ........................................................................................................................................................................ 16
4.1. DEMOGRAPHIC PROFILE ........................................................................................................................................................... 18
4.2. REASONFORBUYING.................................................................................................................................................................. 20
4.3. QUANTITY OFPURCHASE (UNITS) ................................................................................................................20
4.4. CUSTOMERSATISFACTION LEVEL.............................................................................................................................................. 21
5. OUR THOUGHTS ANDRECOMMENDATIONS...................................................................................... 21
CONCLUSION ........................................................................................................................................... 21
8
Qasim Pur Multan
Executive Summary
This Intern ship report covers my inclusive findings and leaning sin Siam Mubeen (SM) Food
Makers Ltd. The purpose of writing an internship report is to realize what is happening in the company
in reality and to observe the practicality of the courses we are studying. The periods of my internship
were 4 months. During training, I spent a lot of my time in the marketing and supply chain department;
Mr. Khurram, Mr. Adeel Manzor, and Mr. Farooq Bhatti are the Managers. They provided me the
opportunity to learn more. This report covers the general information about SM Food Ltd and my
experience and observation during the whole intern ship period.
Today, SM food is considered standard with multinationals working locally regarding its
quality items and administration skills. The organization is free from the energy crisis because they
have set up its special power units. The organization possesses the position of confectionery and bakery
plants with extraordinary production capacity. SM is running different businesses with popular brands
like Gibbs and Gibbs Gold. It has opened its outlets in significant urban areas in Pakistan. The
PESTEL investigation demonstrates that the organization has lived far from any difficulties that may
have influenced the organization's goodwill by satisfying the legitimate, natural necessities and utilizing
worldwide money- related guidelines as part of creating budgetary explanations. The SWOT
investigation shows that qualities are more strength in number when contrasted with shortcomings and
dangers, demonstrating the organization well knows its position and stays up with the latest.
Objective of Internship
The main objective of the internship program in the degree (BBA Agribusinesses) is:
• To implement the theoretical knowledge of the degree into practical working

• To gain experience by doing hands-on exercises in the field
• Understand the corporate organization culture
• Increase the skills, understanding, and learning.
1. Overview of SM Food Makers

1.1. Introduction
I did my internship at SM Food situated; 1-km new Central Jail Road Multan. SM Food is very
vast because the production unit was also located in the same area. Final products storage is also present
there. I have selected SM Food Company for my internship because it is Pakistan's most well-known
and prestigious company. It
Works in an organized way. The products of SM Food are more
reliable than others .There is no report about the shortage of any
product in the market, and all are available at any time. SM Food
constitutes every department in it. SM Food organizes a formal
internship program every year. For doing an internship in SM Food
Company, there is a proper way to apply, including a test. One must
pass a test to be a part of SM Food as an internee. It is necessary to
pass the test, but the candidate needs to stand on merit. And the
internees are selected on a purely
Merit basis. The system is so organized that all the priorities and works for the internees are per-decided.
The best part of this organization is that it trains the internees in the way that they
9
Qasim Pur Multan
Become able to work in the market after getting practical skills from SM Food along with their
theoretical knowledge
S.M food Makers limited, established in 2000, is primarily engaged in manufacturing food
products, i.e., biscuits, wafers, chocolates, toffees, candies, Chocó bounties Nimkos, and bubble gums.
Since its inception, S.M Foods limited has established itself as one of Pakistan's best biscuits and
confectionery products manufacturing companies. S.M foods Limited’s brands are available in every
nook and corner of Pakistan. SM runs a different business with famous brands like Gibbs and Gibbs
Gold. It has opened its outlets in significant urban areas in Pakistan. Distinctive divisions function
admirably to accomplish the critical points of the organization. The PESTEL investigation demonstrates
that the organization has lived far from any difficulties that may have influenced the organization's
goodwill by satisfying the legitimate, natural necessities and utilizing worldwide money-related
guidelines as part of creating budgetary explanations. The SWOT investigation shows that qualities are
more strength in number when contrasted with shortcomings and dangers that demonstrate the
organization well knows its position and stays up with the latest.
1.2. Company Vision
“To be a market leader in Confectionary and Bakery items in Pakistan focuses on quality and
positive contribution to national economic growth and development.”
1.3. Company Mission
To serve generations with the highest quality hygienic food products by focusing on innovative
production techniques and new product development catering to their satisfaction.
Our company proudly claims to be delivering
“Best quality at an affordable price.”
We also strive to develop a progressive culture within the community through the promotion
of Islamic education and seminars on education, business, and cultural
1.4. Company Core Values
1.4.1. Integrity:
We strive to be ethical in our operations and always do the right thing.
1.4.2. Commitment:
We will invest in helping our customers, associates, and communities that we serve to reach
their full potential because we believe their success will ultimately determine ours.
1.4.3. Adaptability
We will retain long-term partnerships by continuously re-evaluating our products, processes,
and talent to meet changing market demands.
1.4.4. Respect
We will conduct ourselves to value all stakeholders 'individual needs and contributions, both
internally and externally.
1.4.5. Empowerment
We will trust our associates to make sound business decisions and accept the need to take
considerable risk levels.
10
Qasim Pur Multan
1.5. Organization Structure and Culture
A proper chain of command exists in this organization. They start from to management to
middle-level managers and ultimately end at lower staff. A clear reporting criterion is developed at all
levels. All types of departments exist in the organization, and all departments support other departments
to fulfill the goal and objectives of the firm. The departments have different sizes of teams according to
the nature and type of department.
1.5.1. Company Hierarchy
The company hierarchy consists of Directors, Executives, Managers, and Head of departments
(HOD). Supervisor and Labor
Top Level Management Director
Mid Level Enactive Director General Manager
HOD Admins and Purchaser Logistics

Staff Managers Accounts Operation Manager
Planning
Contract
Line Managers Sales and
Marketing And QS
And Quality
Control
Production Design Constriction Safety
Labor
1.5.2. Origination Culture

The culture of SM Food is differentiated from the other Confectionary organization following
essential characteristics.
• Innovation &Risk-taking
The organization's emphasis on advancement and risk-taking is higher than the
rivalries, which is advantageous for SM Food to gain popularity and increase its market share
day by day.
• Attention to Detail
The organization's employees show exactness and attention to detail. Because of these
qualities, the organization's overall performance is acknowledged & well managed.
• Outcome Orientation
The management of SM concentrates son results rather than on the ways of doing things
and processes used to gain with the effort these results. Due to this responsibility of behavior
trend of results remains upward.
• Aggressiveness
Workers of SM Food are always open to gain the challenges and show a positive
attitude to complete tasks assigned and are competitive rather than easy going.
11
Qasim Pur Multan
• Stability
Some places of the working relationship between the workers are kept in the
waythingsarenowincontrasttogrowthlikecausingpeopletointeractwitheachother, so they are
friendlier
2. SM Food Makers Range of Products

SM food Makers provide various products in Bakery, Confectionery, Snacks, Pasta, Ketchup,
Mayonnaise, etc.
Categories Product type Product Name Image

2.1. Bakers Biscuits Bakes Biscuit
Cookie’s Biscuit
Classic Biscuit
Makhan Wala Biscuit
More Peanut Biscuit

Panjeeri Biscuit
Zeera Wala Biscuit
Tea time Biscuit
Top mix Biscuit
Cake Cake Time

Vanilla Cupcake
Strawberry Cupcake
Strawberry Swiss
Cream Roll
12
MNS-University of Agriculture, Internship Report
Multan
Swiss Roll
2.2. Confectionery Toffee Toofu
Butter Plus
Eclairs
Chocó Nut
Jelly Max Jelly
Makhan Badami Makhan Badami
Chocolate Lush Hearts Caramel
Lollipop Jugnu
Rainbow
Bubble Boomz
2.3. Snacks Chips Chipsy Box
Potato Stixx
Delight Peanut Box
7
Multan
Nimko Darbari Tikka
Packet
Mix Nimko
Nimkona Selection
2.4. Pasta Pasta Roasted Vermicelli
Cut Vermicelli
Colored Flavored
Vermicelli
Big Elbow Macaroni
Shell Macaroni
Twisted Elbow
Macaroni
Tikka Macaroni
Elbow Macaroni
8
Multan
Chicken Ginger
Macaroni
Karachi
Macaroni
Qeema Macaroni
Achari Macaroni
Fajita Spaghetti
Pasta Spaghetti
2.5. Ketchup Ketchup Tomato ketchup sachet

(10g*1000)
Tomato ketchup sachet

(40g*144)
Tomato ketchup pouch

(170g*48)

(235g*24)

(475g*12)
9

(950g*6)
Garlic ketchup Chili garlic sauce

sachet (10g*1000)
Chili garlic sauce

sachet (40g*144)
Chili garlic sauce

pouch (170g*48)
Chili garlic sauce

pouch (235g*24)
Chili garlic sauce

pouch (475g*12)
Chili garlic sauce

pouch
2.6. Mayonnaise Mayonnaise Mayonnaise Pouch

(150ml*48)
Mayonnaise Pouch
(200ml*24)
Mayonnaise Pouch
(400ml*6)
10
3. My Learning’s and Working in SM Food

I spent almost 4 months in the SM. During my stay, I experienced many things at the Firm. I
got many types of practical experiences. I observed that what we are studying in our BBA
(Agribusinesses) courses, these theories or concepts are practically applied there. I
realizedorganizationsuseallthesethings,butthereisaslightdifferenceduetothefluctuation
inthesituationandrequirementsofthatcompany.InMarketing,someitemslightlydependon marketing
activities, but some companies are highly marketing oriented; their total sales rely on the marketing
department's efforts, so these organizations focus on the marketing exercise, while a capital-intensive
industry gives more weight age to the financial activities. SM Food is
oneofthecompanieswheremarketingeffortsareofthemostimportance.AndIamluckythat
IgotthechancetoworkinthemarketingdepartmentformostofmystayatSMFoodCompany.
3.1. Orientation
At the beginning of my internship, there was an orientation for me. The HR team conducted
exposure. Orientation session for one week. It covers the following topics:
3.1.1. Overview of the company
3.1.2. History of the firm
3.1.3. Main Divisions
3.1.4. Products range
3.1.5. Current position of the company
3.1.6. Standards of the company
3.1.7. Roles and Regulation of the Company
Rules and regulations were also told in the session, which included:
• Timing (9:00am to5:00pm)
• Working days (Monday to Saturday)
• Leaves (1-3 leaves are allowed)
• Mobile Phone is not allowed
• Restricted areas
• Permission is required for a short leave
3.2. Training
The departments and supervisors were assigned by the HR managers (Mr. Haider Ali), and after
that, there was a visiting session. I visited the Supply chain, marketing, and sales departments and the
guide let me ask questions about them. Then we met the supervisor, he
gaveustheintroductionandthereinthemarketingdepartmentandintroducedthemselves.The supervisor told
us that SM Food is one of the best firms in Pakistan, where interns learn in a friendly environment and
where the given task is project-based.
The beginning training program gives the basic knowledge, which includes
3.2.1. How to make an effective questionnaire

3.2.2. How to conduct a survey
3.2.3. How to maintain paper data in electronic form(Excel)
3.2.4. Record keeping (Including sales-man data)
11
On this day, I also applied the theoretical theory in the real world because I already know how
to make a practical, clear, and concise questionnaire for the survey.
3.3. Learning in Supply Chain
3.3.1. Inputs and Handling
According to the company products requirement, different ingredients, covering materials, and
packaging materials are purchased from manufacturers. Then puts are stored in separate storage areas
according to product requirements. Some materials are stored in cold storage, such as milk, food
products, etc. Some are held in moisture-free areas
3.3.2. Research and Development
Unique Product Development is a critical factor for the survival of the organization. For an
organization is essential to spend on R & D because of changes in innovation and
preferencesofclients.Thepriorityisdevelopmentwithconsumerloyaltytodelivertheworld's best items.
Thoughts of new product improvement are altogether refined and exchanged to an unmatched item
defined with the most ideal imported ingredient from everywhere. SM Food R & D contains highly
knowledgeable confectionery and bakery professionals trying to formulate excellent items for Pakistan.
SM Food's mission of "showing the ability to create new things work tried on a well-thought-out basis
to increase our items and consumer.” Food is our rival and is working continuously to enhance our items
with continuous research and development.
3.3.3. Identify the Need and Demand
In the supply chain, the first thing is to identify the need and demand. The marketing department
provides the quantity needed for products according to the requirements the schedule is prepared for the
production of products.
3.3.4. Production
Production of products based on technological plants. Up to date plant installed near
Bahawalpur Bypass generating products at fast track, one of the largest plants in the country.
Professionally capable HR maximum effectively works to secure hygiene standards and food. To give
time in the production plant with a professional person was an excellent experience.
3.3.5. Quality
QualityAssurancepreciselysupervenesinSMFoods.Competentfoodprofessionalsat the
department ensures that the most acceptable quality measurement is stuck to through all production
steps. The items reach those who use our product as per requirement. Our goal of promise is the
“opportunity is a responsibility” SM Food does not secure the finest quality but takes care of quality
through our strict standards. SM Food must provide the finest quality to its loving customers, Loving
parents interested in our business.
Updated with the latest stuff, laboratory checks the quality and keeps clean for batch and stock
keeping unit. Our laboratory is prepared with highly technical and experienced staff and updated with
the latest things like spectrophotometer, moisture analyzers, ash
determinationequipment,andpurityconfirmationequipmentforsugar,glucose,milkpowders, and other
ingredients used in our products.
12
3.3.6. Packaging
After the production of products, they are packed into different small and large packaging
according to transportation and health standers
3.3.7. Dispatch
Department guarantees efficient distribution of items to different shops and stores in all of
Pakistan. Through transportation management, gaining route permits and approvals is done by this
department.
3.4. Learning in Marketing Department
I spent most of the time in the Marketing Department at SM. Mr. Farooq Bhatti helps me a lot
with how marketing works in the organization. They tell me about the marketing strategies and
channels.
3.4.1. Market Surveys
I have also learned and done market surveys with marketing people. The work of marketing
people, who are directly connected with the market, is to have a check and balance the performance of
sales boys. They also check if there are any complaints the shopkeepers have about the products,
packages or sales boys, etc. It was an excellent experience to visit markets and interact with retailers.
3.4.2. SWOT Analysis
• Strength
✓ A significant shareholder in the food industry of Pakistan.
✓ Efficient Distribution networks throughout the country
✓ Innovative and steadily growing product line.
✓ Thesalesforceisthemajorresourcestrengthintermsofphysicalresources of the
Company.
✓ Innovating marketing strategies build by the company.
✓ Focuses on research and development.
✓ ISO Certified Company.
• Weaknesses
✓ A small and local company in comparison with its rivals.
✓ For supply of raw material depending on 3rdparty.
✓ Sales margins become low because of value-added products.
✓ SM cannot introduce many of its expensive items because to the lower- income
groups.
✓ Low promotional activities.
• Opportunities
✓ A credit policy can be established to grow sales.
✓ SMF can go for a joint venture with other well-established organizations to grow
the market share.
✓ Targeted Consumer
• Threats
✓ Effect of Seasonal ties upon sales.
13
✓ Price fluctuations because of rupee devaluation as raw materials are imported.
✓ Uncertainty of economic or government policies shows a significant threat.
3.4.3. Customer Oriented Marketing Mix
• Product: The product of SM Food includes consumer food products like Biscuits, Jelly,
bubble gum, etc.
• Price: SM Food is pretty priced compared to its competitors, offering the most delicate
items at a competitive price.
• Place: They place their items in local as well as all the Pakistan
• Promotion: Promotion is the central part of this company. Firstly, TV advertising with
radio ,magazine
3.4.4. Marketing Strategy

Everycompanyhassomestrategiesadopted.StrategiesadoptedbySMFoodCompany that are fruit
full:
3.4.4.1. Segmentation Strategy
• Demographic Segmentation
SM Food products are not restricted to any specific age or gender. Although their primary focus
is on children, they target people from all age groups .The brand is accessible to all middle-class or
lower-class users. A brand can take a small amount of individuals' income, but the upper-class class
doesn’t want to buy it because they are price-conscious.
• Psychographic Segmentation
On the foundation of psychographics, factors such as personality characteristics and lifestyles,
the marketers at SM Food have segmented the market more towards achievers who are Goal-oriented
and focused on their careers and experience those seeking variety in the confectionary and bakery.
• Behavioral Segmentation
SM provides quality products to the customer and is based on the domestic demands and needs,
making sure that the items will be rewarded by the person who is quality sensitive.
3.4.5. Distribution Strategy
The distribution system of SM Food has experienced many changes. At initial, the design was
straight forward. Initially, they had only four sales officers responsible for managing area offices in
Multan, Rawalpindi, Lahore, and Faisalabad. After some years, the company categorically decided to
make an effective distribution network. The company had its distribution in all major cities.
3.4.6. Promotion Strategy
This strategy promotes distribution in an organization that emphasizes selling its product. In
some previous years, SM Food used this strategy to grow their sales by giving more and more incentives
to the distributors. The promotion strategy focuses on
• ATL (Above the line)

They promote their product on the mass media by making advertisements.
• TTL (Through the line)
14
They promote their product on social media and at events
• BTL (Below the line)
They encourage their development through billboards
Radio
TV
ATL Newspaper
(Above the Line) Magazine
Outdoor
Press
Banners
Advertisement TTL
Social Media
Strategy (Through the line) Events
Contextual Text
BTL Vertical Banners
Email Marketing
(Bellow the Line)
Tele Marketing
Sales
Exhibitions Road Shows Schemes
3.4.7. Pricing Strategy

Prices are set according to competitor level. SM Food considers market should not contract due
to pricing. Pricing is a tool to control sales. Prices are set according to the market conditions.
3.4.8. Competitor
The list of main competitors is:
✓ Hillel
✓ Candy Land
✓ Mitchell’s (Only Confectionery &Chocolates)
✓ B.P Sweets
✓ Cadbury’s
✓ Kidco
✓ Mayfair
15
4. Consumer Behavior towards SM Food Makers

In order to understand the consumer preferences for SM Food Makers, we decided to conduct
primary research among common customers of this business. The objective of the research was to
analyze customer profiles and perceptions among customers toward the selected company (SM Food
Makers) and determine the most important factors that influence customer's behavior.
A questionnaire was developed, which consists of close-ended questions by using Linker scale. The
questionnaire was spread among the residents of Multan city and its surroundings. There search
feedback was obtained via Online Survey Tool, i.e., Google Form. The sample of this survey was 100
respondents, which was selected by using a convenient sampling technique. Findings were analyzed
and discussed individually. Results are interpreted as follows:
Questionnaire Template
Page 1/3
16
Page 2/3
Page 3/3
17
4.1. Demo graphic Profile

Demographic data was generated from Section I of the research instrument. The questions in
Section I generate demographic profiles relating to gender (Q1), age (Q2), an education level (Q3), and
living area (Q4).
4.1.1. Gender
There were 82 male (82%) and 18 female (18%) patrons participating in this study, as
illustrated in Table 1.
Table 1: Demographic Profile - Gender
Gender Frequency Percentage

Male 82 82%
Female 18 18%
4.1.2. Age
From 100 respondents, the age of respondents as per the five age groups is presented in Table
2
Table 2: Demographic Profile - Age
Age Categories Frequency Percentage

10 – 20 17 17%
20 – 30 82 82%
30 – 40 0 0%
40 – 50 1 1%
50 – Above 0 0%
18
4.1.3. Levels of Education
From a total of 100 respondents, 0 percent (0 respondents) were matric, 14 percent(14
respondents) were inter, 76 percent (76 respondents) were bachelor’s degree holders, with 10 percent
(10 respondents) having master’s degree or higher, as illustrated in Table3.
Table 3: Demographic Profile - Level of Education
Level of Education Frequency Percentage

Matric 0 0%
Inter 14 14%
Graduation 76 76%
Master 10 10%
Ph.D. and above 0 0%
4.1.4. Living Area

From 100 respondents 79% living in city and 21% in villages
Table 4: Demographic Profile - Living Area
Place Frequency Percentage

City 79 79%
Village 21 21%
19
4.2. Reason for Buying
The survey participants were asked to indicate their main reason for selecting the SM Foods
products from four options. It is interesting to note that “Quality” and “fewer prices” received the
highest marks. Table 5 reflects the respondent choices.
Table 5: Reason for Buying
Reason for buying Frequency Percentage

Quality 69 69%
Less Price 21 21%
Quantity 5 5%
Packaging 5 5%
4.3. Quantity of Purchase (Units)

Table 6: Quantity of Purchase
Quantity of Purchase Frequency Percentage

1 41 41%
3 36 36%
5 10 10%
7 4 4%
10 9 9%
20
4.4. Customer Satisfaction Level:
CUSTOMERS SATISFICATIONLEVEL
Highly Dissatisfied Dissatisfied Neutral Satisfied Highly Satisfied
Features 2 8 29 30 31
Brand Image 1 7 30 30 32
Quality 1 4 26 36 33
Price 4 6 23 36 31
Taste 1 7 23 38 31
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
5. Our thoughts and Recommendations

✓ If organizations want to increase their sales, they give more profit margins to
shopkeepers.
✓ Workers of the company become more involved in policymaking to become more
effectively.
✓ Reward or compensation is given to employees to keep them loyal.
✓ The company should create an environment supported for the work, so the employees do
their work actively.
✓ The company should survey from time to time according to which changes can be
introduced in the organization to stay updated in the market.
✓ Trainingshouldbegiventoemployeesaccordingtothechangesandstayuptodate.
✓ SM Food should also allocate a healthy budget for the advertising of its products
Conclusion
This internship helps me a lot to learn how the actual industries run. I earned a bundle of
knowledge and, most importantly, gained practical knowledge. These learning’s and experiences will
be beneficiary for me in the coming future. SM food is considered standard with multinationals working
locally regarding its quality items and administration skills. The company vision is to be a market leader
in Confectionary and Bakery items in Pakistan focuses on quality and positive contribution to national
economic growth and development. SM food Makers provide various products in Bakery,
Confectionery, Snacks, Pasta, Ketchup, Mayonnaise, etc. The products of SM Food are more reliable
than others. There is no report about the shortage of any product in the market, and all are available at
anytime.
21
During training, I spent a lot of my time in the marketing and supply chain department. All
types of departments exist in the organization, and all departments support other departments to fulfill
the goal and objectives of the firm. I experienced many things at the Firm. I got many types of practical
experiences. I observed that what we are studying in our BBA (Agribusinesses) courses, these theories
or concepts are practically applied there. I realized organizations use all these things, but there is a slight
difference due to the fluctuation in the situation and requirements of that company. I have also learned
and done market surveys. The objective of the research was to analyze customer profiles and perceptions
among customers toward SM Food Makers Products. Overall, this internship experience enhanced my
knowledge and helped me to understand and implement the strategies in the real world. I am very
confident and excited to implement my new learning in the future and explore the world with new eyes.
22
HR DEPARTMENT
HR MANAGER SIR IRFAN BALOCH
UNDER SUPERVISION
MAM HINA
23
Executive Summary
During my internship I gained practical knowledge on how the human resource division of an organization operates and
coordinates its activities to ensure smooth functioning of the organization at all levels by ensuring right numbers of people are
available at the right time to do the right job. Not only that I have also gained insight into the working culture of the organization
and observed how SM FOODS handles its employees with value and empowerment to ensure they are motivated to give their
best to the organization. The report starts with an organization profile of SM FOODS giving its background, mission, vision, its
products and services, the hierarchy and organogram of the organization. The next section is the comprises the project, Human
Resource Management in SM FOODS. The project encompasses introduction to the topic, recruitment, selection, training and
development. Each chapter contains detailed discussion of the HR functions followed by Organization Practice at SM FOODS
which basically conveys how things are done in the HR Department. The next part of the project carries out SWOT Analysis that
touches upon strengths, weakness, opportunities and threats to the organization followed by findings and recommendation on
critical factors regarding Human Resource Management of SM FOODS. Finally there is the conclusion followed by references
1.1 Introduction
I have select the topic of this report is “Human Resource Management of SM FOODS”. I tried to integrate my theoretical
knowledge of HR and combine it with practical examples as observed during my internship. I have tried to cover all the major
functions of Human Resource Management- recruitment, selection, compensation and benefits, training and development and
convey my understandings of the different functions of Human Resource Management through this project. At the end of the
report I have done a SWOT Analysis on the HRM Practice of SM FOODS followed by discussing critical points. I have also tried
to provide some recommendations based on my knowledge followed by the conclusion which I gathered during my internship
1.2 Scope of the Report

This report has been prepared through extensive discussion with company employees. Prospectus provided by the asset
management company also helped in preparing the report. At the time of preparing the report, I had a great opportunity to have
an in depth knowledge of all the investment activities practiced by the SM FOODS.
1.3 Objective of the Report

There have been some objectives set forward in doing this report so that it can be determined what tasks have to be done. The
objectives of the report are:
• To familiarize with the SM FOODS, its operation and activities, management style and endeavor to realized the gap
between the theoretical knowledge with the real business world.
• Analyze the current performance appraisal format & compensation.
• Identifying inherent problems associated with the format.
• Propose changes mainly in the guidelines, format and management philosophy by keeping relevance with other processes.
• Employee Personnel practice.
• Developing Employees practices.
•
1.4 Sources of information
All the information incorporated in this report has been collected from primary sources as well as secondary sources.
• Primary sources:
✓ Interview with assistant manager of administration & HR-In Charge
✓ Operations manager and some other employees
✓ Discussion sessions with senior officers as well
• Secondary Sources:
✓ SM FOODS Asset Management Ltd Annual Report
✓ Job description for each employees of SM FOODS Asset Management Ltd, HR Division.
✓ Performance appraisal format
✓ Performance appraisal guideline provided by the Human Resources division
24
SOFTWARE
TIME TRAX
25
PROFILE
• NAME
• FATHER NAME
• UNIQUE CARD NUMBER
• ATTENDENCE RECORD
PERSONAL INFORMATION
• NAME
• FATHER NAME
• QUALIFICATION
• CNIC NUMBER
• ADDRESS
• CITY
• DATE OF BIRTH
• MARRIAGE STATUS
• RELIGION
• PROVINCE
• PHONE NUMBER
COMPANY
• DEPARTMENTS
• UNITS
• DESIGNATIONS
• QUALIFICATION
• REFRENCE
• HEAD OF DEPARTMENT
PAY ROLE
• SALARY
• ABOUT SALARY
• OTHER THINGS
• BONOUS
• COMMISSION
• MESS
• MEDICAL ALLOUNCES
• INSURANCE
HOLIDAYS
• INTITLEMENT
• GAZZETTED HOLIDAYS
• TYPE OF HOLIDAYS
• SICK LEAVE
• CASUAL LEAVE
• COMPENCATED HOLIDAYS (CPL)
DOING WORK IN REST DAYS THEN CLAME CPL.
SM FOODS PROVIDE ITS EMPLOYEE 18 HOLIDAYS IN YEAR.
26
LEAVE REQUEST
• CHECK THE LEAVE BALANCE
• CARD NUMBER
• DETAIL
• HOD
• LABOUR HEAD OF DEPARTMENT
• REQUEST TO BE SEND TO THE HR MANAGER
TYPE OF FORMS
• INTERVIEW FORM
• EMPLOYEE DATA FORM (EDF)
• INTERNEE FORM
• RECQURIMENT FORM
• STAFF FORM
OVER TIME
• SHIFT
✓ DAY SHIFT
✓ NIGHT SHIFT
• 8 HOURS IN A DAY
• 4 HOURS OVER TIME
• SPECIAL OVER TIME (SPL)
27
Human Resources Management

Human resource management involves all management decisions and practices that directly affect or influence the people,
or human resources, who work for the organization. In modern years, amplified concentration has been devoted to how
organizations manage Human Resources. This augmented focus comes from the comprehension that an organization’s employees
facilitate an organization to attain its goals and the management of these human resources is vital to an organization’s success
Functions of HR
The functions of human resource management are
1. Staffing
2. Training and Development
3. Motivation
4. Maintenance.
By doing all these functions Human resource management complete its job.
Staffing in HRM
Activities in HRM concerned with seeking and hiring qualified employees is Staffing. A company needs a well-defined reason
for needing individuals who posses specific skills, knowledge and abilities to specify the job. Employee referrals can produce
the best applicants for two reasons. First, current employees screen applicants before referring them. Second, current employees
believe that their reputations with the firm will be reflected in the candidates that they recommend. Recruiting is the initial step
of staffing. Recruiting is the process of locating, identifying, and attracting capable employees.
Training and Development:

Training is one of the important activities of human resource management. In the training process companies try to motivate and
train the employees in a manner so that they can work more effectively in the future. Under the training process there are some
steps they are given below:
Employee Orientation:
Employee orientation provides new employees with the basic background information they need to perform their jobs
satisfactorily. Companies arrange an orientation program for the employees. In an orientation program the employees should
feel-
✓ feel welcome
✓ understand the organization in a broad sense
✓ be clear about what the firm expects in terms of work and behavior
✓ begin the process of socialization
Employee Training:
There is some process, method and techniques of employee training. A company follows the all the steps of training to provide
the employees a good look on their work.
Career Development:
The career development stage is given below
• Pre transition: Is simply looking for a job and preparing oneself for a career.
• Transition: An individual is already having a job and developing oneself for future career or moving to another career.
• Preferred area: An individual prefers a specific sector of the career.
• Early stage: First 1-5 years of career is called early career.
• Mid career: 5-20 years after the career starts.
• Late career: Late career starts after 20 years of job life.
• Retirement: And finally after completing the stages of career and individual decides to retired.
28
Motivation in HRM
Motivation is to inspire people to work, individuals in such as to produce best results. It is the willingness to exert high level of
effort towards organizational goals, conditioned by the efforts and ability to satisfy some individual needs. An important part of
the retention of staff, reducing staff turnover and minimizing absenteeism at work is ensuring that staff are properly motivated.
The wage should be increased, the facilities should be insured and social security should be confirmed. These are the types of
common motivational ways. Staff motivation is the cornerstone of open, flexible and caring management culture, which the
Government aims to establish through HRM. To put it into practice, “open” means not only to listen to staff suggestions and
opinions, but also to empower staff, accept their constructive criticisms and use their suggestions. To be “flexible”, we may need
to change the traditional ways of doing things. As far as staff motivation is concerned, the biggest challenge perhaps is to stop
focusing on problems and the guilty party (police behavior) and start looking for those responsible for things gone right (coach
behavior). “Caring” calls for a human leader who would give emotional support to individuals and at the same time attend to the
overall emotional needs of team members – which include treating them all in a fair and impartial manner. Today’s employees
want a respect that can be seen as involvedness in decision that will affect them. Listening to the employees is a way of Motivation.
All the motivation functions focus on one primary goal, to have some competent and adapted employees with up-to-date skills,
knowledge and abilities, exerting high energy levels.
29
Company Analysis
SWOT Analysis:
STRENGTHS: The strengths of a company are the most important building blocks required for growth to take place.
The following are a few of the most prevalent strengths that SM FOODS Asset Management Ltd has at the present time.
Recruitment: Their recruitment and selection policy is very strong. SM FOODS recruits talented candidates from the
market through proper testing- written and interview. The written part contains questionnaires that are of IBA standard
which is a renowned education institution of our country.
Work environment: During my stay I found the work environment very satisfactory. Everyone is cordial and helpful
and cooperative. There is less internal conflict or politics at play which is essential for conducting a productive working
environment.
Transparency: For clear communication to the employees of the HR Practice in SM FOODS, they have a service rule
book which they give to every employee. The guide articulates important and covers all HR Practice followed by the
organization. This is very helpful both for the employees and the employer as it removes chances of misinterpretation,
bias etc.
Leave Management: They Provide a 44 days leave balance which include earn leave 20 days, Casual leave 10 days
and Medical leave 14 days. So employees have no worries regarding having leaved.
Accountable Corporate Governance is very important for the AMC: Good Corporate Governance is an issue of
vital importance to the Board and Management of SM FOODS. The Board of Directors, as the head level of authority,
is responsible and accountable for the overall direction and is ultimate answerable to regulatory authorities and
shareholders for the activities, strategies and performance of the company. The board now has 9 members, which also
includes 2 independent directors. SM FOODS board has a formal schedule of matters especially reserved for its
decision including corporate strategy, approval of budgets and balance sheet, annual financial results, Director
Appointment, proposal for dividend, approval of major corporate transactions and credit proposals beyond the delegated
Business power of the management.
SM FOODS Asset Management Ltd provides online Services: SM FOODS is among the few AMCs in Bangladesh,
which provides the online services to its customers. By using the modern online services, where customer can purchase
or repurchase an amount of shares of unit fund under its account. This service gives customer huge flexibility. More and
more urban customers are becoming attracted to this service day by day. This online service provides great benefit for
the customers, as they do not have to face the hassle of going to the office to know their
Balances.
Training and development system of SM FOODS is a prime reason of their success: SM FOODS Asset
Management Ltd gives regular training to the officer of both middle and lower levels. Again if there is any strategy or
technology change, there will be special training program arranged based on individual needs. They arrange special
training on their software also which they use in the office to operate their system, which eventually becomes beneficial
not only for the employee but also for the organization, because if they do not know the exact procedure of carrying out
work in their system then that might affect them both the employee end into making mistake, and as a result the
reputation of the organization also might get hampered.
WEAKNESS: Though SM FOODS Asset Management Ltd is a company that has many strengths but it also has some
weakness. The followings are few of the most common weakness that SM FOODS has at the present time.
Inadequate human resources: The human resources are not sufficient in terms of its service providing system. It has
to maintain a number of formalities to recruit employees.
Human Resource Planning: There is not much Human Resource Planning at the Organization except for an annual
need assessment for required workforces.
Investors lack of knowledge about Asset Management Company and SM FOODS: Open ended-mutual fund is a
new concept in the capital market of Bangladesh. So, it’s new to the investors. They don’t have the idea how it works.
Their concept about mutual funds is vague and they have a very pessimistic notion on the current negative performances
of the closed-end mutual funds. The closed-end mutual funds are performing poorly for the couple of years and almost
all are trading under their face value.
Fund is still small: Though Alliance Asset Management Ltd is managing the mutual fund of MTB but the fund size is
still small. Thus, investors have the negative idea about MTB Unit Fund.
30
Lack of Job Analysis: It is the important part of HR practice in an organization but not implanted in SM FOODS
which means they are less informed about current market trends and that could lead to loss of potential talents from
their pool. OPPORTUNITY: In an organization opportunities are positive external environmental factors. An
organization should explore all possible opportunities available to it. These opportunities are intended to improve the
organization. By making improvements, the organization should be able to become more competitive in the market. The
following are available opportunities to SM FOODS in order for it to become more aggressive:
Recruitment: Most recruitment in here is through internal recruitment, they can spread the pool of entry level
employees through campus recruitment.
Recent performance will establish stronger credibility: The performance of Unit Fund in FY13-14 was strong. Their
retained earnings have already provided a strong foundation for the portfolio. Because of the previous year
performances investors are getting concern about the MTB Unit Fund.
Expanded market: As new industries are coming into the market, capital market is being large enough and long term
financial demand is being created. The open ended mutual fund is a new sector, so there are high possibilities of growth
in this sector. Open ended mutual fund is a largely untapped market, and SM FOODS will be able to capture a large
number of institutional clients from competitors, as well as new clients.
THREATS: An organization’s threats are negative external factors. An organization should explore all possible threats
available to it. These threats are intended to diminish the organization. By making improvements and proper monitoring
of the threats, the organization should be able to turn more competitive in the market. The following are threats are
available to SM FOODS Asset Management Ltd in order to threaten its existence.
Volatile economy: The market can be volatile, and a sudden drop in prices will weaken client confidence & portfolio
performance. Rise in interest rate and events like terrorist attacks are likely to affect the economy and the margin of
leasing companies may also suffering this. The changing nature of share market also affects the smooth operation of
MTB Unit Fund. Government Policy: The changes of policy connected to the operation of finance companies might
create an unfavorable impact on the investment industry. The decision to withdraw the accounting practices accelerated
depreciation and extra shift depreciation has decreased the profitability of the Mutual Funds.
The Lack of Motivation of Employees: Sometimes the lack of motivation in employees can create a threat to the
organization. Employees may be overburdened with tasks that are not their core-competencies. As a result, the quality
and accuracy of deliverables duties may fall. Employee turnover may have a negative effect on the overall performance
of organization.
31
Top Management Chairman

Board of Directors
Managing Director
Executive Level Management Vice–President / Head of

Operations/ Chief Investment
Officer
Senior Assistant Vice-
President
Assistant Vice-President
Mid Level Management Manager
Associate Manager
Assistant Manager
Junior Level Management Officer

Junior Officer
Trainee assistant
Probationary Officer
32
33
Recommendations:
The organization should practice proper SM FOODS guideline.
• The purpose of Human Resource Management is to improve the productive contribution of people.
• To get effective and efficient employee, the organization should arrange proper training and development programs.
• The entire HR department should be well informed regarding the employment personal.
• The organization should provide well direct compensation as well as direct to its staffs.
• The management should have job evaluated salary structure, which is most competitive than other organizations in the
country.
• To evaluate employee’s performance; the management should follow promotion policy properly.
• In order to get competitive advantage and to deliver quality service, top management should try to modify the services.
• Periodical performance appraisal and giving recognition and rewards to the qualified employees to keep motivating
them.
• Proper training needed for ensuring efficient performance of the employees.
• SM FOODS Asset Management should hire specialist for each individual sector.
• The management should create customers database and continuously informing the investors about the available
facilities or opportunities which will work to achieve twin goal at a time; one is direct marketing and another is large
pool of customers database.
Conclusion
From the above discussion it can conclude such a way that since human resource management is a continuously practicing issue
so it plays a significant role on organizations overall performance. If an organization wants to gain full benefit from human
resource management it should follow all the sections of HRM. As a small AMC few persons are recruited for its operations and
performances. But it will expand soon or later and then the number of HR employee may not be enough to run the company.
Committed and trustworthy employees are the most significant factors to becoming an employer of choice; it is no surprise that
companies and organizations face significant challenges in developing energized and engaged workforces. However, there is
abundance of research to demonstrate that increased employee commitment and trust in leadership can positively impact the
company’s bottom line. In fact, the true potential of an organization can only be realized when the productivity level of all
individuals and teams are fully aligned, committed and energized to successfully accomplish the goals of the organization. Thus,
the objective of every company should be to improve the desire of employees to stay in the relationship they have with the
company.
34
FINANCE DEPARTMENT
35
Finance
The management of money and includes activities such as investing, borrowing, lending, budgeting, saving, and
forecasting
FINANCIAL STATEMENT
36
INCOME STATMENT
37
SOURCES OF FINANCE
38
THANKS
39

Internship Report

Uploaded by

Copyright:

Available Formats

You might also like

Internship Report

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Internship Report

Uploaded by

Copyright:

Available Formats

I

R Prof. Ghulam Haider Sarwar

Who always wishing and praying for

MALIK YASIR ARAIN

• To implement the theoretical knowledge of the degree into practical working

1. Overview of SM Food Makers

Top Level Management Director

Mid Level Enactive Director General Manager

HOD Admins and Purchaser Logistics

1.5.2. Origination Culture

2. SM Food Makers Range of Products

Categories Product type Product Name Image

Makhan Wala Biscuit

More Peanut Biscuit

Cake Cake Time

2.2. Confectionery Toffee Toofu

Jelly Max Jelly

Makhan Badami Makhan Badami

Chocolate Lush Hearts Caramel

2.3. Snacks Chips Chipsy Box

Delight Peanut Box

2.4. Pasta Pasta Roasted Vermicelli

Big Elbow Macaroni

2.5. Ketchup Ketchup Tomato ketchup sachet

Tomato ketchup sachet

Tomato ketchup pouch

Tomato ketchup pouch

Tomato ketchup pouch

Tomato ketchup pouch

Garlic ketchup Chili garlic sauce

Chili garlic sauce

Chili garlic sauce

Chili garlic sauce

Chili garlic sauce

Chili garlic sauce

2.6. Mayonnaise Mayonnaise Mayonnaise Pouch

3. My Learning’s and Working in SM Food

3.2.1. How to make an effective questionnaire

3.4.4. Marketing Strategy

• ATL (Above the line)

Exhibitions Road Shows Schemes

3.4.7. Pricing Strategy

4. Consumer Behavior towards SM Food Makers

4.1. Demo graphic Profile

Gender Frequency Percentage

Age Categories Frequency Percentage

Level of Education Frequency Percentage

4.1.4. Living Area

Place Frequency Percentage

Reason for buying Frequency Percentage

4.3. Quantity of Purchase (Units)

Quantity of Purchase Frequency Percentage

5. Our thoughts and Recommendations

1.2 Scope of the Report

1.3 Objective of the Report

SM FOODS PROVIDE ITS EMPLOYEE 18 HOLIDAYS IN YEAR.

Human Resources Management