Jenna Burke

Baton Rouge, Louisiana | (225) 301-8112 | jburk39@lsu.edu

www.Linkedin.com/JennaBurke

COLLEGE EDUCATION
Louisiana State University (LSU), Baton Rouge, LA May 2025
Bachelor of Arts, Mass Communication, Public Relations
Minor in Political Science
GPA. 3.72
West Feliciana High School (WFHS), Saint Francisville, LA May 2021
GPA. 4.9

EXPERIENCE

Social Media Coordinator (Internship) September 2023 – Present

Otey White and Associates, Baton Rouge, Louisiana

• Assisted in creating and curating content for social media platforms such as Facebook, Twitter, Instagram and
YouTube.
• Utilized analytical tools and data insights to monitor and optimize results rom multiple campaigns to reach KPIs.
• Monitored and responded to comments, messages and mentions on social media platforms to engage with
followers and build relationships for brands.
• Used social media analytics tools to track and analyze engagement.
• Collaborated with social media team to plan and execute social media campaigns and graphics.
• Wrote copy for various posts across multiple brand accounts.
• Attended meetings regarding targeting and budgeting.
• Crafted content calendars for multiple social media accounts to raise brand awareness and engagement.

Marketing/Digital Advertising Intern May 2023 – August 2023

Gordon McKernan Injury Attorneys, Baton Rouge, Louisiana

• Conducted market research to identify target audiences and develop customer personas.
• Assisted in the development and execution of social media campaigns across various platforms.
• Created and managed email, telephone, billboard, radio and television marketing campaigns, including list
segmentation and A/B testing.
• Analyzed website traffic and user behavior using Google Analytics and other tools.
• Optimized website content and structure for search engine visibility.
• Collaborated with graphic designers, content creators and local LSU athletes to develop engaging visual and
written content.
• Stayed up-to-date on trends and pop culture to advise on best digital marketing practices for optimal campaign
performance.

Secretarial Assistant November 2021 – February 2022

Baton Rouge Orthopedic Clinic, Baton Rouge, Louisiana

• Managed and delegated phone and online appointments for clients.

• Encouraged and influenced potential clients on company decisions.
• Instituted positive and efficient customer service to follow business brand.
• Resolved customer complaints or issues by performing excellent, compassionate customer service.
• Entertained, conversed with and read policies to potential and existing customers.
• Itemized and totaled customer billing at checkout.
• Aided and maintained doctor’s personal and professional scheduling.
Veterinary Technician April 2021 – August 2023
Greene Veterinary Clinic, Livonia, Louisiana

• Verbal and written communication with pet owners and fellow medical staff.
• Triaged, admitted, and treated patients under a veterinary doctor’s supervision.
• Performed physical examinations of various medium-sized to large patients.
• Assisted with surgical procedures and sterilized instruments.
• Monitored and provided treatments to current in-patients (incl. calculating drug doses, collecting blood and urine
samples, and running in-house laboratory tests).
• Maintained a positive and collaborative attitude under stressful situations.

Waitress August 2022 – January 2023

The Chimes on Highland Restaurant, Baton Rouge, Louisiana

• Implemented new menu introduction strategies, increasing customer purchases

• Bussed tables, presented menus, seated customers, and assisted servers with drink and food orders
• Trained incoming servers and hostesses in providing excellent customer service and conflict resolution
• Cleaned tables and floors of dining area, ensuring customers enjoyed a pleasant, hygienic dining experience

SKILLS
Hootsuite Leadership Experience, Collaboration talent, Problem-Solving Abilities, Organizational know-how, Customer Service
skills, Microsoft Office certified, CPR certified, Word Processing, Digital Communication, Adobe Photoshop certified, Adobe
Illustrator certified, Adobe InDesign certified, Adobe PremierPro certified

ACTIVITIES
Companion Animal Alliance Volunteer; Peer Tutor; National Honor Society Member; Former Leading Student Volunteer at Bryant
Animal Shelter; Founder of annual “Holiday Animal Shelter Donation Drive” in Saint Francisville, Louisiana; Experienced Animal
Foster; Youth Tennis Instructor, Experienced Graphic Designer, Experienced Photographer