Subject: Entrepreneurship

Grade Level: Grade 12

Objective: Recognize a potential market Analyze the market need

Learning across curriculum:

1) Mathematics - Utilizing statistical data to analyze market trends and consumer

behavior.

2) Social Studies - Understanding the cultural and societal factors that influence
market demands.

3) Science - Exploring technological advancements that can create new market

opportunities.

Review Motivation:

[Teaching Strategy: Role-Playing]

[Instructional Materials: Market research data, role-playing scenarios]

1) Role-Playing Activity:Activity:

Students will simulate market research interviews to understand consumer needs.

2) Mystery Box Activity: Students will analyze mystery products to identify market
gaps.

3) Debates: Students will debate on potential market strategies based on market

needs.

Activity 1: Market Research Interviews

[Teaching Strategy: Experiential Learning]

Materials: Market research survey templates, sample products

Significance: Understanding the importance of consumer feedback in identifying

market needs.

Instructions:

1) Conduct market research interviews with classmates or teachers.

2) Analyze the data collected to identify emerging market trends.

Rubric - Accuracy of analysis - 20 pts.

Assessment Questions:

1) What insights did you gain from the market research interviews?

2) How can you apply the feedback gathered to identify potential market
opportunities?

3) What challenges did you encounter during the market research process?

Activity 2: Mystery Box Analysis

[Teaching Strategy: Problem-Based Learning]

Materials: Mystery boxes containing different products, analysis worksheets

Significance: Enhancing critical thinking skills by identifying market gaps through

product analysis.

Instructions:

1) Analyze the mystery products in the box and identify potential market needs.

2) Create a presentation outlining the market gaps and potential product ideas.

Rubric - Creativity of product ideas - 15 pts.

Assessment Questions:

1) How did analyzing the mystery products help you identify market needs?

2) What factors did you consider when brainstorming potential product ideas?

3) How would you validate the market demand for your proposed products?

Activity 3: Market Strategy Debates

[Teaching Strategy: Collaborative Learning]

Materials: Market strategy scenarios, debate guidelines

Significance: Developing communication and persuasion skills in pitching market

strategies.

Instructions:

1) Divide students into teams and assign each team a market strategy scenario.

2) Teams will debate the effectiveness of their assigned strategy in meeting market
needs.

Rubric - Clarity of argument - 10 pts.

Assessment Questions:

1) What was the most compelling argument presented during the debates?

2) How did your team adjust your strategy based on feedback received during the
debate?

3) Reflect on the importance of understanding market needs in developing

successful market strategies.

These additional activities provide students with diverse opportunities to engage in

hands-on experiences, critical analysis, and collaborative discussions to deepen
their understanding of recognizing potential markets and analyzing market needs.
ANALYSIS:

Activity 1 - Students demonstrated a good understanding of interpreting consumer

feedback to recognize market needs.

ABSTRACTION: RECOGNIZING A POTENTIAL MARKET AND ANALYZING

MARKET NEEDS INVOLVES UNDERSTANDING CONSUMER
PREFERENCES, TRENDS, AND GAPS IN THE MARKET TO DEVELOP
SUCCESSFUL BUSINESS STRATEGIES.

APPLICATION:

[Teaching Strategy: Project-Based Learning]

Task 1 - Develop a business proposal based on the market research findings.

Task 2 - Create a marketing plan targeting a specific market segment.

ASSESSMENT:

[Teaching Strategy: Inquiry-Based Learning]

[Instructional Materials: Rubrics, sample marketing plans]

Question 1 - How did your market research findings influence your business
proposal?

Question 2 - Identify one market need and propose a product/service solution.

Question 3 - Evaluate the effectiveness of your marketing plan in addressing the

identified market need.

Assignment:

1) Conduct a SWOT analysis of a local business to identify potential market

opportunities.

2) Create a social media marketing campaign targeting a specific