Milk Shake Lamination Sales Presenter Catalogue en

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THE GLASS HAIR TREND

CREATED THROUGH EASY STEPS


In Hollywood it’s called the glass hair trend TO BRING THE TRENDIEST HAIR LOOK
and it's loved by influencers: OF THE YEAR TO YOUR milk_shake SALON ®

it gives super-shiny hair that’s silky soft


and extra smooth, so shiny you can the glass hair effect visibly reflects the light
almost see your reflection in it.
hair is silky soft
hair looks fuller
hair colour is revived
AN EXCLUSIVE NEW PRODUCT RANGE
WITH SPECIFIC FORMULAS
THAT CONTAIN ACTIVE INGREDIENTS
OF NATURAL ORIGIN

sweet almond proteins


cover the hair fibre and seal hair cuticles, giving hair elasticity, softness and shine

milk proteins
have a conditioning and nourishing effect, giving hair strength and softness

hyaluronic acid
penetrates into the hair’s structure, balancing the hydration levels within the hair

fruit extracts
lemon and blueberry give the hair radiance, shine and silky softness
Ready to shine
IN JUST A FEW STEPS IT GIVES HAIR INCREDIBLE SHINE THROUGH THE COMBINED ACTION OF 4 PRODUCTS:

insta.light shampoo
strengthening shampoo with a filler effect for all hair types
It gently cleanses and makes hair easy to comb, leaving it soft and shiny. Formulated with fruit extracts that provide vitamins
and precious minerals, giving elasticity and making the hair stronger. The creamy texture, combined with the irresistible
peach fragrance, makes this shampoo an enjoyable experience at the backbar.

insta.LOTION
liquid mask for instant glossy, silky hair
A treatment with hyaluronic acid that in just a few seconds detangles and hydrates the hair, giving instant shine and removing
frizz. Its liquid texture is as light as water and easy to apply, smoothing the hair’s porosity and closing the hair cuticles.
Ideal for colour-treated, chemically-treated or dry hair.

insta.light potion
extra shine effect leave in treatment
Its shine-enhancing formula is enriched with milk proteins and sweet almond proteins. Its creamy texture is easy
to apply and adheres to the hair, sealing it. A laminating fluid that makes the hair fuller, giving it incredible shine.

lifestyling thermo-protector
heat protection for hair
An ultra-fine formula created to protect the hair fibre from heated styling tools.The formula creates an invisible film over
the hair that prevents split ends, breakage and damage, as well as reducing drying time.
HOW TO: 5 EASY STEPS
FOR AN EXTRA-FAST SERVICE

STEP/1 BACKBAR
Distribute insta.light shampoo evenly over damp hair and lather, then rinse.
Proceed with a second cleansing and rinse thoroughly.
Remove excess water with a towel.

STEP/2 BACKBAR
After cleansing, apply insta.lotion to damp hair, focusing on the lengths and ends.
Comb and create twists with your fingers to make the product penetrate better into the hair, then rinse.

STEP/3 CHAIR
After rinsing, apply insta.light potion to damp hair, focusing on lengths and ends.
Comb to distribute evenly and do not rinse.

STEP/4 CHAIR
Work directly with the heat of a hair dryer and brush, without pre-drying excessively,
so as to make the insta.light potion adhere to the hair as much as possible.

STEP/5 CHAIR
Once dry, divide the hair into 4 sections with a cross-shaped parting. Apply a generous amount
of lifestyling thermo-protector on each section and use the straightener 3/4 times on thin strands,
focusing on lengths and ends.

*depending on the quantity and length of the hair.


ONE MORE REASON TO LOVE THE insta.light SERVICE?
IN JUST 30/60 MINUTES*
the client will have lustrous hair
that will last up to 3 washes.
UNPARALLELED SHINE,
SOFTNESS, MANAGEABILITY AND
WEIGHTLESSNESS ACCORDING TO
9 OUT OF 10 WOMEN*

HAIR COLOUR
LASTS LONGER** +60

TO PROLONG THE EFFECTS OF THE INSTA.LIGHT


TREATMENT, RECOMMEND
THE BRAND NEW MUST-HAVE INSTA.LOTION
Your clients will love it:
easy to apply
quick to rinse out
detangled hair
quicker drying time
extreme shine effect

... and a gorgeous fragrance!


Sweet and fruity peach notes refresh the senses
with a delicate and lively fragrance,
a cocktail of pure happiness.

*Self-assessment test carried out on 25 people


**Spectrophotometric analysis carried out on 20 hair samples of human origin
Z050MATM3931

zoneconceptofficial
zoneconceptofficial
info@z-oneconcept.com
z-oneconcept.com
z.one concept s.r.l. Via Brodolini, 30
21046 Malnate (VA) _ ITALY _ T. +39 0332 425747 made in italy

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