SWEAT MOMENT 2023

A series of hybrid activities to spread Media Distribution

AIA Vitality Life’s message of living a
healthier life, longer, and better to
audiences’ life.

2x EVENT

LIVE STREAMING & VOD

2x MUSIC PERFORMER
300K Views
2x INSTRUCTORS SWEAT MOMENT 2023

1500 TOTAL ATTENDANCE (In&Out)

500 – AIA VITALITY Member FROM
AIA

Confidential. Do Not Distribute.

 USER JOURNEY

User driven to join

User learns about AIA Instagram
User sees AIA AIA Vitality Sweat challenge which Audience attends
Vitality Sweat Moment 2023 purposely AIA Vitality Sweat
moment 2023 ads through Emtek encourage Moment 2023 at
on KLY and social Digital’s ecosystem audience to venue
media (KLY’s Ads and attend AIA Vitality
Social Media) Sweat Moment
2023

USER JOURNEY
 Connect with a massive range of fitness fanatics through social media activity

SOCIAL MEDIA ACTIVITY

AIA VITALITY SWEAT MOMENT 2023:

#OLAHRAGABIARBAHAGIAIA

Encouraging audience to join AIA Sweat Moment 2023 by

utilizing social media to create massive awareness. We will
invite audience to join AIA Vitality Sweat Moment on
2 Weeks
Duration
Instagram.

Mechanism
100 Expected
Participants
● Participants must upload their favorite workout routine pose in the
form of photo or video on Instagram. Be sure to include a red-colored
sport equipment (E.g. sports attire, dumbbell, etc).
● Participants are encouraged to follow @aiaindonesia
and @kapalagicom on Instagram
10 Winners
10 lucky participants will win cash prizes @500K and will be
announced one day before the AIA Vitality Sweat Moment

STRATEGY
PRE-EVENT
 SWEAT MOMENT 2023

2X WORKOUT SESSION 2X MUSIC PERFORMANCE

 Venue Reference - *TBC

Details:

FX Sudirman - CFD Area

Jl. Jendral Sudirman RT 1 / RW 3

AIA SWEAT MOMENT

2023
 Making AIA the top of mind for health
insurance through interactive offline event

CARDIO DANCE SESSION

To kick-off AIA Vitality Sweat Moment Life 2023, AIA will hold
a Zumba session to engage participants that combines
dance, music, and wellness, creating a powerful and
unforgettable kick-off experience. Lead by Cardio dance
instructor.

When: W3 July‘23 Talent:

Duration: 30 Minutes
Cantika Felder
Total Participants: @cantikafelder
300 Participants 105K followers`
Click here to watch!
Est. Performance:
150.000 Plays
Live Streaming Support:

*all talents are to be confirmed

AIA SWEAT MOMENT
 Special performance to entertain both offline and online audience

MUSIC PERFORMANCE

On the last day of AIA Vitality Sweat Moment 2023

we would like to invite the audience to enjoy a
special music performance by RAN.

When: W3 July 2023 Duration: 20 Mins

Where: FX Sudirman Format: Hybrid

*talent are to be confirmed

AIA SWEAT MOMENT
 Rundown - *TBC

08:00 - 08:10 Opening by Host

AIA VITALITY 08:10 - 08:40 Workout Session by Zumba Instructor

SWEAT LIVE STREAMING

08:40 - 08:50 Water Break
MOMENT SUPPORT:

JULY 2023
09:35 - 10:00 Music Performance by RAN

10:00 - 10:10 Closing by Host

AIA SWEAT MOMENT

02 OCTOBER
 Making AIA the top of mind for health
insurance through interactive offline event

WORKOUT SESSION

AIA Vitality Sweat Moment Indonesia will bring back the

spirit of healthy life through fun Poundfit sessions that will
take place at FX Sudirman during Car Free Day and lead by a
professional Poundfit instructor, Salsabila Avinandita.

When: W4 Oct’23 Talent:

Duration: 30 Minutes
Salsabila Avinandita
Total Participants: @salsavinandita
300 Participants 27.8K followers`
Click here to watch!
Est. Performance:
150.000 Plays
Live Streaming Support:

*all talents are to be confirmed

AIA SWEAT MOMENT
 Special performance to entertain both offline and online audience

MUSIC PERFORMANCE

On the last day of AIA Vitality Sweat Moment 2023

we would like to invite the audience to enjoy a
special music performance by HiVi.

When: W4 Oct 2023 Duration: 20 Mins

Where: FX Sudirman Format: Hybrid

*talent are to be confirmed

AIA SWEAT MOMENT
 Rundown - *TBC

08:00 - 08:10 Opening by Host

AIA VITALITY 08:10 - 08:40 Workout Session by PoundfitInstructor

SWEAT LIVE STREAMING

08:40 - 08:50 Water Break
MOMENT SUPPORT:

OCT 2023
09:35 - 10:00 Music Performance by HIVI

10:00 - 10:10 Closing by Host

AIA SWEAT MOMENT