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OD Situation AB
OD Situation AB
AB General Hospital, also known as AB Hospital, was established in January 2001 and is
one of three general hospitals under the monitor of the Department of Health of Ho Chi
Minh City. The hospital has a total land area of 17,361 square meters, originated as a
temple built by the Chinese in 1892 and is the venue for free medical examination and
treatment activities followed by traditional methods. The number of patients is slowly
growing, and the hospital has built and grown to meet people's medical needs in
Western medicine.
It was going through the breaking process of development for a long time. In 1945 the
hospital changed its name to Chaozhou Hospital. In 1978 the hospital was publicized
and renamed AB Hospital. From 1972 to 1994, the city gave the hospital a trial project to
collect a part of the fee. On May 19, 1994, the hospital was proud to take on the duty of
"caring for the health of the poor working people of Ho Chi Minh City." So, the
hospital's name was changed to AB Free Hospital. The hospital was known as AB
General Hospital until January 2001.
The business situation was even more difficult for AB Hospital in 2018, with only about
2,000 medical examination and treatment visits per day. In 2019, there were only about
300 medical examinations and treatment visits. In 2020 and 2021, the operation of the
hospital was extremely difficult. The hospital has to cover a loss of 30 billion VND for
2020 and nearly 40 billion VND for 2021. The number of patients is small compared to
the hospital's medical examination and treatment scale, which requires AB to have
appropriate intervention solutions. With such a business situation, AB Hospital's Board
of Directors hired professional development consulting firms to help AB improve its
business operations. The budget for this activity approved by AB's Board of Directors is
800 million VND.
From the ideas of application 4.1 and application 4.2, your group write the continued
story for AB Hospital and an effective OD proposal for AB Hospital?