Brand Communication - Work Group

GROUPE 4
Saara Salhi, Imane El Ansari, Mélanie Larifla, Raj Piyush, Singh Ayush,
Komas Jeanne Kimberley, Ouissal Azeroual
1 - DEFINITION OF DEMAND AND "MARKET" APPROACH
Quality of the introduction & Reminder of the request - 0,5 /1
Know how to select key data to guide the strategy (figures, market elements,
- 0,5 /1
trends, best practices, etc.)

1 /2
2 - STRATEGIC APPROACH
Expectations / Terms and Conditions Compétences RNCP
From the context of the contextual elements, establish a diagnosis of the Établir un diagnostic de
1,5 /3
position of the company Air France. l’entreprise
Make an inventory of the gaps between reality and perception and determine Déterminer les objectifs à
1,5 /3
the objectives to be achieved atteindre
3 /6
3 - RECOMMENDATION / SOLUTION / DELIVERABLES
Expectations / Terms and Conditions Compétences RNCP 2 /4
Proposer un positionnement
Define the brand communication strategy
de marque ou produit
Assurer la mise en place et le
Deploy the brand communication strategy and define the different tools and
suivi des actions de 1,5 /3
messages
promotion des ventes
3,5 /7
4 - GLOBAL PERCEPTION OF WORK & PEER EVALUATION
Provide a consistent and structured recommendation - 0 /1
Quality of document, formatting - 0,5 /1
Oral presentation, dynamism and balance of speeches - 0,5 /1
Peer feedback (rankings, positive and negative reviews from non-competing
- 1,5 /2
groups)
2,5 /5

Grade (/20) 10,0 /20

COMMENTS (MANDATORY)
Average presentation too generic. You have some good ideas and recommandations but you don't go deeper enough in the argumentation,
explanations. You don't give examples, proofs. Moreover, you didn't use a lot the documents I gave to you, you didn't do a lot of extra
researches. Lack of structure : why are you talking about carbon food print during the recommandation part and not during the disgonis part
? did you work as a group sewing your parts together?
Intro: lack of context
Interesting about the flygskam
The diagnosis is too short: you don't explain what AF already does
Eco friendly travelers? Who are they?
Too much reading don't write done whole stentces. Its seems like you discover what you are saying: you have to rehearse more before
presenting
Why this message ? On what does it rely ?
Why those #? On what do you rely ?
The video is not a recommandation but sommething that is already exist AF Act should come in the 1st part
Are you sure that environnemental organisation will agree to create a partenship? what content?
Feedback : good idea for the partenship but is it going to woek, the tone is good, yhe prensettaion. Good idea to include influencers.
Ttargetting France is to shoort