Brand Communication - Work Group

GROUPE 1
Bacotich Luciano, Mutluay Kaan, Chea Linda, Zain Marcella, Seguin
Paul, Laatar Tristan
1 - DEFINITION OF DEMAND AND "MARKET" APPROACH
Quality of the introduction & Reminder of the request - 1 /1
Know how to select key data to guide the strategy (figures, market elements,
- 1 /1
trends, best practices, etc.)

2 /2
2 - STRATEGIC APPROACH
Expectations / Terms and Conditions Compétences RNCP
From the context of the contextual elements, establish a diagnosis of the Établir un diagnostic de
3 /3
position of the company Air France. l’entreprise
Make an inventory of the gaps between reality and perception and determine Déterminer les objectifs à
1 /3
the objectives to be achieved atteindre
4 /6
3 - RECOMMENDATION / SOLUTION / DELIVERABLES
Expectations / Terms and Conditions Compétences RNCP 3 /4
Proposer un positionnement
Define the brand communication strategy
de marque ou produit
Assurer la mise en place et le
Deploy the brand communication strategy and define the different tools and
suivi des actions de 2 /3
messages
promotion des ventes
5 /7
4 - GLOBAL PERCEPTION OF WORK & PEER EVALUATION
Provide a consistent and structured recommendation - 1 /1
Quality of document, formatting - 0,5 /1
Oral presentation, dynamism and balance of speeches - 0,5 /1
Peer feedback (rankings, positive and negative reviews from non-competing
- 2 /2
groups)
4 /5

Grade (/20) 15,0 /20

COMMENTS (MANDATORY)

Good job even if you should have explained more in your diagnosis the gap between doing something and communitaction well about that
Intro very good. Good to have figures and context. Very good uses of the document, you have also done some extra researches and have
done a good analyse of what AF is already doing in decreasing CO2 emission. But perhaps it is too long (50%, of the time). Be careful to
balance your speech. You describe a lot of actions that are already done but don't explain the gap. Nomally with all that we shouldn't have
those issues. Do the customers know about what they are doing ? Explain
Be careful : too much reading sometimes and sometimes too much text on your slides even if the content is very interesting
Non consumers which type ?. Conclusion : no, this is too short
Feedback : good idea to turn into oportunuties and PR. Look very profesionnal campaign