VPC EVALUATION

BUSINESS MODEL CANVAS

Anh Huynh
Examples
Wireless device that measures babies’ stats: oxygen levels,
heart rate, and sleep
Examples
Wireless device that measures babies’ stats: oxygen levels,
heart rate, and sleep
Examples
Wireless device that measures babies’ stats: oxygen levels,
heart rate, and sleep
Develop the Customer Profile Ver.2
Value proposition validation
Value proposition validation
Develop the Value Proposition Ver.2

Check marks signify

that products and
services relieve pains
or create gains and
directly address one of
the customersˇ jobs,
pains, or gains
VPC Validate – 10 questions
VPC Validate – 10 questions
Value proposition statement
Design a Business Model
What is a Business Model?
Business Model Cavas
A business model describes the rationale of how an organization creates, delivers,
and captures value (Osterwalder et al.2010).
- A simple, relevant, and intuitively understandable concept while not oversimplifying the
complexities of how enterprises function.
- Nine basic building blocks to show the logic of how a company intends to make money.

- Covering 4 main areas of a business: customers, offer, infrastructure, and financial viability.

- A blueprint for a strategy to be implemented through organizational structures, processes,

and systems.
Business Model Cavas
It is a visual representation of the 9 key building blocks that form the
foundations of every successful business.
Business Model Cavas

Visual overview Direction Hyper-specific

Of the entire business in To carry out a high-level To individual companies

one canvas analysis without getting lost
in details
Business Model Cavas
Link to Business Model Canvas
Business Model Cavas
Customer Segments (CS): An organization serves one or several
customer segments.
Value Propositions (VP): It seeks to solve customer problems and satisfy
customer needs with value propositions.
Channels (CH): Value propositions are delivered to customers through
communication, distribution, and sales channels.
Customer Relationships (CR): Customer relationships are established
and maintained with each customer segment.
Business Model Cavas
Revenue Streams (RS): result from value propositions successfully
offered to customers.
Key Resources (KR): these are the required assets to offer and deliver the
previously described elements.
Key Activities (KA): by performing several Key Activities.
Key Partnership (KP): Some activities are outsourced and some resources
are acquired outside the enterprise.
Cost Structure (CS): elements that result in the cost structure.